【摘要】：電子商務(wù)作為現(xiàn)代服務(wù)業(yè)中的重要產(chǎn)業(yè),有“朝陽產(chǎn)業(yè)、綠色產(chǎn)業(yè)”之稱。電子商務(wù)的發(fā)展帶動了電商平臺項目的興起,這些項目的成長與發(fā)展離不開項目研發(fā)人員,然而,目前電子商務(wù)平臺項目的管理卻存在了眾多不足,研發(fā)人員流動頻繁,工作沒有積極性,效率低下等問題越來越嚴(yán)重。在這種形勢下,研究一套可操作性強(qiáng)的激勵機(jī)制顯得尤為重要。本文立足于生產(chǎn)資料電子商務(wù)領(lǐng)域,以電商平臺研發(fā)人員為研究對象,結(jié)合Q企業(yè)實(shí)際情況,針對Q企業(yè)電子商務(wù)平臺項目(以下簡稱QQN項目)進(jìn)行系統(tǒng)分析,深挖QQN項目研發(fā)人員激勵的現(xiàn)狀及問題,最終提出激勵優(yōu)化方案。本文借鑒項目管理學(xué)、人力資源管理學(xué)、組織行為學(xué)等相關(guān)理論,分析研發(fā)人員的工作特點(diǎn)及心理特點(diǎn),通過QQN項目研究發(fā)現(xiàn)目前研發(fā)人員激勵存在:薪酬結(jié)構(gòu)不合理、績效激勵差、福利制度欠缺、項目信心欠缺、成長激勵不足等眾多問題。通過分析找出原因,并基于研發(fā)人員的需求特點(diǎn)及項目生命周期中不同的階段特征,設(shè)計各個激勵階段,每個階段重點(diǎn)突破,形成一整套基于全過程的激勵改進(jìn)機(jī)制。
[Abstract]:E-commerce, as an important industry in modern service industry, is called "sunrise industry, green industry". The development of electronic commerce has driven the rise of e-commerce platform projects. The growth and development of these projects can not be separated from project R & D personnel. However, at present, there are many deficiencies in the management of E-commerce platform projects, and the flow of R & D personnel is frequent. Problems such as lack of enthusiasm and inefficiency in work are becoming more and more serious. In this situation, the study of a set of strong operational incentive mechanism is particularly important. Based on the field of electronic commerce of means of production, taking the R & D personnel of e-commerce platform as the research object and combining the actual situation of Q enterprise, this paper makes a systematic analysis on the Q enterprise e-commerce platform project (hereinafter referred to as QQN project). The current situation and problems of R & D staff incentive in QQN project are discussed, and the incentive optimization scheme is put forward. Based on the relevant theories of project management, human resources management, organizational behavior and so on, this paper analyzes the working and psychological characteristics of R & D personnel. Through QQN project research, we find that the current R & D staff motivation exists: the salary structure is unreasonable, Many problems, such as poor performance incentive, lack of welfare system, lack of project confidence, insufficient incentive for growth and so on. By analyzing and finding out the reasons, and based on the characteristics of R & D personnel needs and different stages in the project life cycle, every incentive stage is designed, each stage key breakthrough, and a whole set of incentive improvement mechanism based on the whole process is formed.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F272.92

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