本文選題：電子商務 + O2O模式�。� 參考：《黑龍江大學》2015年碩士論文

【摘要】：隨著近些年互聯(lián)網電子商務的發(fā)展,線上與線下之間的商務往來也變得愈加緊密,因此,O2O作為電子商務的新模式也愈加受到關注。我國在2010年后涌現(xiàn)出大量的以O2O模式為基礎的網站,然而在四年多的時間里,有很多網站“關門大吉”,也有一些網站仍然頑強地生存著,甚至有一些經營良好。眾多領域內的企業(yè)迫切需要知道影響用戶接受O2O電子商務模式下產品與服務的關鍵因素,以此作為突破點,在激烈的市場競爭中立于不敗之地。影響因素分析方法是該領域基本研究分析的方法也是本文采用的研究方法,用戶接受采納新技術模式是本文研究的切入點,在該領域存在著較為成熟的研究技術模型,本文以現(xiàn)有的O2O研究模型為基礎,構建新模式下用戶接受行為影響因素模型,通過調研與結構方程分析相結合的方式,歸納總結影響用戶接受O2O電子商務模式的關鍵因素,并研究該領域的發(fā)展趨勢和技術增長點。
[Abstract]:With the development of Internet E-commerce in recent years, the business exchanges between online and offline have become more and more close. Therefore, as a new mode of E-commerce, O2O has attracted more and more attention. After 2010, a large number of O2O-based websites emerged in our country. However, in more than four years, there are many websites "shut down", and some websites still exist tenaciously, and some even operate well. Enterprises in many fields urgently need to know the key factors that affect the customers' acceptance of products and services under the O2O e-commerce model, as a breakthrough point, in the fierce market competition in an invincible position. The influence factor analysis method is the basic research method in this field and the research method adopted in this paper. The user acceptance of new technology model is the breakthrough point of this paper, and there is a more mature research technology model in this field. Based on the existing O2O research model, this paper constructs the model of influencing factors of user acceptance behavior under the new model. Through the combination of investigation and structural equation analysis, the paper summarizes the key factors that affect the user acceptance of O2O e-commerce model. The development trend and technical growth point of this field are also studied.
【學位授予單位】：黑龍江大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6

【參考文獻】

相關碩士學位論文 前1條

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本文編號：2059671