本文選題：電子商務(wù) + O2O模式��； 參考：《黑龍江大學(xué)》2015年碩士論文

【摘要】：隨著近些年互聯(lián)網(wǎng)電子商務(wù)的發(fā)展,線上與線下之間的商務(wù)往來(lái)也變得愈加緊密,因此,O2O作為電子商務(wù)的新模式也愈加受到關(guān)注。我國(guó)在2010年后涌現(xiàn)出大量的以O(shè)2O模式為基礎(chǔ)的網(wǎng)站,然而在四年多的時(shí)間里,有很多網(wǎng)站“關(guān)門大吉”,也有一些網(wǎng)站仍然頑強(qiáng)地生存著,甚至有一些經(jīng)營(yíng)良好。眾多領(lǐng)域內(nèi)的企業(yè)迫切需要知道影響用戶接受O2O電子商務(wù)模式下產(chǎn)品與服務(wù)的關(guān)鍵因素,以此作為突破點(diǎn),在激烈的市場(chǎng)競(jìng)爭(zhēng)中立于不敗之地。影響因素分析方法是該領(lǐng)域基本研究分析的方法也是本文采用的研究方法,用戶接受采納新技術(shù)模式是本文研究的切入點(diǎn),在該領(lǐng)域存在著較為成熟的研究技術(shù)模型,本文以現(xiàn)有的O2O研究模型為基礎(chǔ),構(gòu)建新模式下用戶接受行為影響因素模型,通過(guò)調(diào)研與結(jié)構(gòu)方程分析相結(jié)合的方式,歸納總結(jié)影響用戶接受O2O電子商務(wù)模式的關(guān)鍵因素,并研究該領(lǐng)域的發(fā)展趨勢(shì)和技術(shù)增長(zhǎng)點(diǎn)。
[Abstract]:With the development of Internet E-commerce in recent years, the business exchanges between online and offline have become more and more close. Therefore, as a new mode of E-commerce, O2O has attracted more and more attention. After 2010, a large number of O2O-based websites emerged in our country. However, in more than four years, there are many websites "shut down", and some websites still exist tenaciously, and some even operate well. Enterprises in many fields urgently need to know the key factors that affect the customers' acceptance of products and services under the O2O e-commerce model, as a breakthrough point, in the fierce market competition in an invincible position. The influence factor analysis method is the basic research method in this field and the research method adopted in this paper. The user acceptance of new technology model is the breakthrough point of this paper, and there is a more mature research technology model in this field. Based on the existing O2O research model, this paper constructs the model of influencing factors of user acceptance behavior under the new model. Through the combination of investigation and structural equation analysis, the paper summarizes the key factors that affect the user acceptance of O2O e-commerce model. The development trend and technical growth point of this field are also studied.
【學(xué)位授予單位】：黑龍江大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

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本文編號(hào)：2059671