本文選題：互聯(lián)網(wǎng) + 零售企業(yè)�。� 參考：《沈陽理工大學》2015年碩士論文

【摘要】：最近幾年來,我國傳統(tǒng)零售企業(yè)的發(fā)展進入困境,無論是百貨公司、大型商場、專賣店、還是連鎖超市,業(yè)績都出現(xiàn)了不同程度的下滑。而與此同時,互聯(lián)網(wǎng)正在影響和改變著我們的消費習慣,甚至重新定義著生活的方方面面�；ヂ�(lián)網(wǎng)零售業(yè)異軍突起,實現(xiàn)了驚人的增長速度。在現(xiàn)有的對互聯(lián)網(wǎng)及零售企業(yè)的研究中,大多只是關(guān)于其中的一個方面,或者研究網(wǎng)絡零售企業(yè)即電子商務本身,或者研究零售企業(yè)在傳統(tǒng)商業(yè)模式下的核心競爭力問題,而有關(guān)互聯(lián)網(wǎng)環(huán)境下傳統(tǒng)零售企業(yè)的轉(zhuǎn)型及核心競爭力的評價的研究相對比較薄弱。不論是從互聯(lián)網(wǎng)強勁的發(fā)展勢頭及對傳統(tǒng)行業(yè)帶來的顛覆性的影響還是從零售業(yè)本身在國民經(jīng)濟以及人們?nèi)粘Ｉ钪械闹匾越嵌葋砜?都需要加強對這一領域的研究。本文首先介紹了國內(nèi)外對核心競爭力及零售企業(yè)核心競爭力的研究現(xiàn)狀,然后闡述了互聯(lián)網(wǎng)、零售企業(yè)、核心競爭力的相關(guān)理論,并對互聯(lián)網(wǎng)環(huán)境下傳統(tǒng)零售企業(yè)的發(fā)展現(xiàn)狀及存在的問題進行了分析,研究了國內(nèi)外知名的互聯(lián)網(wǎng)零售企業(yè)的核心競爭力組成要素,分析了互聯(lián)網(wǎng)環(huán)境下零售企業(yè)核心競爭力的構(gòu)成要素。在此基礎上構(gòu)建了帶有互聯(lián)網(wǎng)特色的零售企業(yè)核心競爭力評價指標體系,運用模糊數(shù)學的方法建立起綜合評價系統(tǒng)。文章的最后選取了兩家處于互聯(lián)網(wǎng)環(huán)境下的零售企業(yè)作為案例分析,運用多層次模糊綜合評價法對兩家零售企業(yè)的核心競爭力進行比較評價,通過分析,驗證評價模型的合理性和可行性,并提出了提升互聯(lián)網(wǎng)環(huán)境下我國零售企業(yè)核心競爭力的對策建議,對我國傳統(tǒng)零售企業(yè)的轉(zhuǎn)型提供一定的決策參考。
[Abstract]:In recent years, the development of traditional retail enterprises in China has entered a difficult situation, whether it is department stores, large-scale shopping malls, specialty stores, or supermarket chains, the performance has declined to varying degrees. At the same time, the Internet is affecting and changing our spending habits, and even redefining all aspects of life. The Internet retail trade suddenly rises, realized the astonishing growth speed. In the existing research on the Internet and retail enterprises, most of them are only about one aspect, or the study of online retail enterprises, namely e-commerce itself, or the core competitiveness of retail enterprises in the traditional business model. However, the research on the transformation of traditional retail enterprises and the evaluation of core competence under the Internet environment is relatively weak. From the point of view of the strong development momentum of the Internet and its subversive influence on traditional industries or the importance of retailing itself in the national economy and people's daily life, it is necessary to strengthen the research in this field. This paper first introduces the domestic and foreign research status of core competitiveness and retail enterprises core competitiveness, and then expounds the relevant theories of Internet, retail enterprises and core competitiveness. It also analyzes the current situation and existing problems of the traditional retail enterprises under the Internet environment, and studies the key elements of the core competitiveness of the well-known Internet retailing enterprises at home and abroad. This paper analyzes the elements of the core competitiveness of retail enterprises under the Internet environment. On this basis, the evaluation index system of retail enterprises' core competitiveness with Internet characteristics is constructed, and the comprehensive evaluation system is established by using fuzzy mathematics method. At the end of the article, two retail enterprises in the Internet environment are selected as case studies, and the core competitiveness of the two retail enterprises is evaluated by using the multi-level fuzzy comprehensive evaluation method. This paper verifies the rationality and feasibility of the evaluation model, and puts forward the countermeasures and suggestions to enhance the core competitiveness of Chinese retail enterprises under the Internet environment, which provides a certain decision reference for the transformation of the traditional retail enterprises in China.
【學位授予單位】：沈陽理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.2

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