本文選題：網(wǎng)上商城 + 項目管理�。� 參考：《電子科技大學(xué)》2015年碩士論文

【摘要】：隨著計算機網(wǎng)絡(luò)技術(shù)和通信技術(shù)的發(fā)展,電子商務(wù)在各個領(lǐng)域得到廣泛應(yīng)用,并逐步實現(xiàn)了商務(wù)過程的數(shù)字化和網(wǎng)絡(luò)化。電子商務(wù)的應(yīng)用在改變了傳統(tǒng)的貿(mào)易方式,并顯示出獨特的優(yōu)勢。與此同時,在項目管理領(lǐng)域,項目管理方法也得到了進一步的發(fā)展和完善,企業(yè)需要適應(yīng)市場、面對競爭,如何在當(dāng)代利用電子技術(shù)手段、網(wǎng)絡(luò)信息、技術(shù)軟件來和別人競爭對我國企業(yè)來說都是刻不容緩。然而,在面對競爭的時候,我國企業(yè)使用的方法卻沒有得到很大的效果,在企業(yè)信息化方面表現(xiàn)為,企業(yè)信息化程度和軟件、互聯(lián)網(wǎng)利用度以及電子商務(wù)管理系統(tǒng)在企業(yè)評估市場、決策項目、產(chǎn)品推出等有決定先影響的重大事項的管理上效果不甚理想,因此,也制約了企業(yè)進一步占領(lǐng)市場和持續(xù)發(fā)展。本文以Y通信公司網(wǎng)上商城項目為研究背景,通過深入學(xué)習(xí)研究電子商務(wù)項目理論,結(jié)合項目的實際實施過程,展開對項目管理在電子商務(wù)項目中時間管理和風(fēng)險管理的應(yīng)用研究。具體研究的內(nèi)容如下:首先提出本文研究的背景及意義,內(nèi)容和框架。其次陳述項目管理基本理論及電子商務(wù)項目管理理論,以此作為本文研究的理論基礎(chǔ)。再次概述Y通信公司網(wǎng)上商城項目的背景及基本情況,提出網(wǎng)上商城項目建設(shè)的原則和可行性。再次針對Y通信公司網(wǎng)上商城項目時間管理進行分析,主要內(nèi)容包括項目時間管理目標(biāo)、細(xì)化分析、活動排序、時間評估及進度控制。再次,針對Y通信公司網(wǎng)上商城項目風(fēng)險管理進行分析,主要內(nèi)容為項目風(fēng)險識別、風(fēng)險評估、風(fēng)險應(yīng)對。最后陳述本文研究的結(jié)論與后期的展望。Y公司網(wǎng)上商城項目通過運用項目管理的思路和流程,最終得以順利完成。以此證明項目管理理論對通信行業(yè)進行電子商務(wù)項目開展有一定的現(xiàn)實意義。
[Abstract]:With the development of computer network technology and communication technology, electronic commerce has been widely used in various fields, and gradually realized the digitization and networking of business process. The application of e-commerce has changed the traditional way of trade and has shown unique advantages. At the same time, in the field of project management, project management methods have been further developed and improved. Enterprises need to adapt to the market, face the competition, how to use electronic technology, network information, Technical software to compete with others is urgent for Chinese enterprises. However, in the face of competition, the methods used by Chinese enterprises have not achieved great results. In terms of enterprise informatization, the degree of enterprise informatization and software, Internet utilization and e-commerce management systems are not very effective in the management of major issues such as enterprise evaluation of markets, decision-making projects, product launches, etc., Also restricted the enterprise to further occupy the market and the sustainable development. This paper takes the E-commerce project of Y Communication Company as the research background, through the in-depth study of e-commerce project theory, combined with the actual implementation process of the project, Research on the application of project management in e-commerce project time management and risk management. The specific contents of the study are as follows: firstly, the background and significance, content and framework of this study are proposed. Secondly, it states the basic theory of project management and the theory of e-commerce project management, which is the theoretical basis of this paper. The background and basic situation of Y communication company's online shopping mall project are summarized again, and the principles and feasibility of the construction of online mall project are put forward. Thirdly, this paper analyzes the project time management of Y Communication Company online Mall, including project time management objectives, detailed analysis, activity ranking, time evaluation and schedule control. Thirdly, this paper analyzes the project risk management of Y Communication Company online Mall. The main contents are project risk identification, risk assessment and risk response. In the end, the conclusion of this paper and the prospect of the later period. The project of online shopping mall of Y Company can be successfully completed through the application of project management ideas and process. This proves that the theory of project management is of practical significance to the development of e-commerce projects in the communication industry.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6

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相關(guān)期刊論文 前1條

1 Hiroshi Tanaka;薛巖;;項目管理的變遷與發(fā)展[J];項目管理技術(shù);2004年09期

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本文編號：1873545