本文選題：眾籌 + 融資��； 參考：《廣東財(cái)經(jīng)大學(xué)學(xué)報(bào)》2016年04期

【摘要】：中小微企業(yè)普遍存在融資難問題,眾籌作為一種新興的互聯(lián)網(wǎng)金融模式,為中小微企業(yè)融資提供了新的思路。采用網(wǎng)頁(yè)數(shù)據(jù)抓取方法,選取2013年9月~2015年9月在眾籌網(wǎng)上成功籌資的演藝類項(xiàng)目作為樣本,分析籌資成功項(xiàng)目的支持者投資行為。研究發(fā)現(xiàn):支持者人數(shù)的增加在項(xiàng)目籌資期內(nèi)呈現(xiàn)小u型特征,即在項(xiàng)目的前期,支持者數(shù)量會(huì)隨時(shí)間遞減,而在項(xiàng)目的后期,支持者數(shù)量會(huì)隨時(shí)間遞增,并在最后一天有所下降;此外,項(xiàng)目在籌資過程中,支持者的投資行為存在明顯的羊群效應(yīng),而視頻宣傳可以顯著降低這一效應(yīng)。
[Abstract]:As a new Internet finance model, crowdfunding provides a new way of financing for small and medium enterprises. This paper adopts the method of web page data capture to analyze the investment behavior of the backers of the successful fund-raising projects by selecting the performing arts projects that have been raised successfully on the crowdfunding network from September 2013 to September 2015. The study found that the number of supporters increased during the project financing period, and the number of supporters decreased with time in the early stage of the project, while in the later stage of the project, the number of supporters increased with time. On the last day, there was a decline; in addition, there was a herding effect on the investment behavior of the supporters during the project financing process, which could be significantly reduced by video propaganda.
【作者單位】： 太原科技大學(xué)經(jīng)濟(jì)與管理學(xué)院;山西師范大學(xué);
【基金】：國(guó)家自然科學(xué)基金青年科學(xué)基金資助項(xiàng)目(71402112) 教育部人文社會(huì)科學(xué)研究青年基金資助項(xiàng)目(14YJCZH153) 高校人文社會(huì)科學(xué)重點(diǎn)研究基地項(xiàng)目(2015320)
【分類號(hào)】：J124;F832;F724.6

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