本文選題：轉(zhuǎn)基因食品 + 消費(fèi)者��； 參考：《華中農(nóng)業(yè)大學(xué)》2015年碩士論文

【摘要】：作為一種新興高科技產(chǎn)品,轉(zhuǎn)基因食品(Genetically Modified Food,GMF)的研究與發(fā)展已經(jīng)成為了現(xiàn)代轉(zhuǎn)基因技術(shù)研究與應(yīng)用的最重要成果之一,給人類帶來(lái)了巨大的包括經(jīng)濟(jì)、生態(tài)和社會(huì)等方面的效益。但同時(shí),轉(zhuǎn)基因食品由于其安全性問(wèn)題也備受關(guān)注和爭(zhēng)議。感知價(jià)值作為影響消費(fèi)者購(gòu)買行為的重要因素之一,消費(fèi)者對(duì)轉(zhuǎn)基因食品的感知價(jià)值在一定程度上影響著政府對(duì)轉(zhuǎn)基因食品的相關(guān)決策,進(jìn)而決定轉(zhuǎn)基因食品的產(chǎn)業(yè)化和商業(yè)化進(jìn)程。因此,本文在文獻(xiàn)研究的基礎(chǔ)之上,構(gòu)建了消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值影響因素的研究模型。首先,利用武漢市432名轉(zhuǎn)基因食品消費(fèi)者的調(diào)查數(shù)據(jù),對(duì)消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值情況有了初步的了解;其次,采用了探索性因子分析對(duì)消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值維度進(jìn)行了劃分;最后,運(yùn)用相關(guān)分析和回歸分析探究了消費(fèi)者產(chǎn)品知識(shí)、安全風(fēng)險(xiǎn)感知以及卷入程度對(duì)其轉(zhuǎn)基因食品感知價(jià)值的影響。最終得到如下結(jié)論:(1)消費(fèi)者對(duì)轉(zhuǎn)基因食品價(jià)值的感知整體不高,均值為2.8912,介于不太同意和比較同意之間。雖然消費(fèi)者對(duì)轉(zhuǎn)基因食品價(jià)值的感知整體不高,但也并不如想象中的低,經(jīng)過(guò)適當(dāng)?shù)囊龑?dǎo),有較大提升的空間。(2)消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值包含社會(huì)價(jià)值、安全價(jià)值、成本優(yōu)勢(shì)和功能價(jià)值4個(gè)維度。其中,社會(huì)價(jià)值包含抗蟲(chóng)、抗逆、抗病毒、減少農(nóng)藥使用以及提高產(chǎn)量3個(gè)指標(biāo),安全價(jià)值包含營(yíng)養(yǎng)好、口感好、利于健康三個(gè)方面,成本優(yōu)勢(shì)主要包括價(jià)格低和購(gòu)買便利兩個(gè)方面,功能價(jià)值則包含美觀和耐貯藏兩方面。(3)不同個(gè)體特征的消費(fèi)者對(duì)轉(zhuǎn)基因食品價(jià)值感知存在差異。不同性別、職業(yè)、年齡和文化程度的消費(fèi)者對(duì)轉(zhuǎn)基因食品各維度的感知價(jià)值有所不同。(4)產(chǎn)品知識(shí)、安全風(fēng)險(xiǎn)感知與卷入程度均顯著影響消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值。其中,消費(fèi)者的產(chǎn)品知識(shí)和卷入程度正向影響其轉(zhuǎn)基因食品感知價(jià)值,而安全風(fēng)險(xiǎn)感知?jiǎng)t與其感知價(jià)值呈現(xiàn)負(fù)相關(guān)關(guān)系�；谏鲜鲅芯拷Y(jié)論,本文主要從增加消費(fèi)者產(chǎn)品知識(shí)、降低安全風(fēng)險(xiǎn)感知和提高卷入程度3個(gè)方面提出了相應(yīng)的政策與建議,為企業(yè)和政府有針對(duì)性的制定提高消費(fèi)者轉(zhuǎn)基因食品感知價(jià)值的政策提供了理論支撐,最終可以促進(jìn)轉(zhuǎn)基因產(chǎn)業(yè)的健康、可持續(xù)發(fā)展。
[Abstract]:As a new high-tech product, the research and development of genetically modified Modified (GMF) has become one of the most important achievements in the research and application of modern transgenic technology. Ecological and social benefits But at the same time, genetically modified food because of its safety issues are also concerned and controversial. Perceived value is one of the important factors that affect the consumer's purchasing behavior. To a certain extent, the perceived value of the consumer to genetically modified food affects the government's decision on GM food. And then determine the industrialization and commercialization process of GM food. Therefore, on the basis of literature research, this paper constructs a research model of the influencing factors of consumer GM food perceived value. First of all, using the survey data of 432 genetically modified food consumers in Wuhan City, we have a preliminary understanding of the perceived value of genetically modified food consumers. The dimension of perceived value of GMF is divided by exploratory factor analysis. Finally, the knowledge of consumer products is explored by correlation analysis and regression analysis. The effect of safety risk perception and involvement degree on the perceived value of GM food. Finally, the following conclusion is drawn: 1) consumers' perception of the value of GM food is not high as a whole, the average value is 2.8912, which is between different and relatively agreed. Although consumers' perception of the value of GMF is not high, it is not as low as imagined. After proper guidance, there is great room for improvement.) the perceived value of GMF by consumers includes social value and safety value. Cost advantage and function value are four dimensions. Among them, social value includes three indexes: anti-insect, anti-retrograde, anti-virus, reducing pesticide use and increasing yield. The safety value includes three aspects: good nutrition, good taste and good health. Cost advantage mainly includes two aspects: low price and convenience of purchase, while functional value includes aesthetic and storage-resistant aspects. (3) consumers with different individual characteristics have different perception of value of GM food. Consumers with different gender, occupation, age and education level had different perceived value of GMF in each dimension. (4) Product knowledge, safety risk perception and involvement degree all significantly affected the perceived value of GMF. The perceived value of GMF is positively affected by the product knowledge and involvement of consumers, while the perceived value of GMF is negatively correlated with safety risk perception. Based on the above conclusions, this paper puts forward corresponding policies and suggestions from three aspects: increasing consumer product knowledge, reducing safety risk perception and increasing involvement degree. It provides theoretical support for enterprises and governments to formulate policies to improve the perceived value of GM food for consumers, which can ultimately promote the healthy and sustainable development of the GM industry.
【學(xué)位授予單位】：華中農(nóng)業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F713.55

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