本文選題：互聯(lián)網(wǎng) + 國際貿(mào)易��； 參考：《長春工業(yè)大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)與大數(shù)據(jù)的廣泛應(yīng)用,受金融危機影響的全球?qū)ν赓Q(mào)易也迎來了新的發(fā)展機遇。電子商務(wù)的快速發(fā)展和跨境電子商務(wù)的崛起開拓了外貿(mào)領(lǐng)域的新征程,成為世界各國經(jīng)濟發(fā)展新的增長點。發(fā)達國家意識到互聯(lián)網(wǎng)與國際貿(mào)易的結(jié)合將是未來外貿(mào)經(jīng)濟的發(fā)展趨勢,依靠自身完善的信息基礎(chǔ)設(shè)施和信息技術(shù)方面的優(yōu)勢率先發(fā)展跨境貿(mào)易;鑒于此,發(fā)展中國家也開始為跨境電子商務(wù)提供政策和資金方面的紅利,為跨境電子商務(wù)的順利開展清掃障礙。2015年3月5日,國家總理李克強在政府工作報告中提出了“互聯(lián)網(wǎng)+”行動計劃。這項國家戰(zhàn)略的提出,讓跨境電子商務(wù)的發(fā)展上升到了國家層面,不僅給我國國際貿(mào)易的發(fā)展帶來了新的貿(mào)易方式和營銷渠道,而且在制度方面給跨境電商的迅速發(fā)展提供了保障。如何利用互聯(lián)網(wǎng)對國際貿(mào)易的積極影響,規(guī)避互聯(lián)網(wǎng)對國際貿(mào)易的消極影響,怎樣及時解決互聯(lián)網(wǎng)背景下國際貿(mào)易發(fā)展存在的問題,并為跨境電商和跨境電子商務(wù)指明方向是本文的撰寫的主要目的和原因。本文將運用交易成本理論、比較優(yōu)勢理論、創(chuàng)新擴散理論、長尾理論、價值鏈理論,采用文獻分析法、數(shù)據(jù)分析法、微觀和宏觀相結(jié)合的分析方法、案例分析的方法首先研究分析了互聯(lián)網(wǎng)背景下國際貿(mào)易的分類、運營模式、發(fā)展現(xiàn)狀、存在的問題,接著通過分析國際貿(mào)易依托互聯(lián)網(wǎng)平臺存在的優(yōu)勢、劣勢、機遇、威脅及跨境電商發(fā)展的宏觀環(huán)境,加之相應(yīng)的具體案例分析,理論與實證相結(jié)合,更形象具體的體現(xiàn)了互聯(lián)網(wǎng)對國際貿(mào)易優(yōu)化升級的作用,揭示了當(dāng)前互聯(lián)網(wǎng)與傳統(tǒng)國際貿(mào)易相結(jié)合是經(jīng)濟全球化和貿(mào)易無國界的新要求,也是實現(xiàn)全球經(jīng)濟健康快速發(fā)展的新舉措。最后從國家和企業(yè)兩個層面對互聯(lián)網(wǎng)背景下國際貿(mào)易存在的問題給出了相應(yīng)的對策建議。本文通過對互聯(lián)網(wǎng)背景下國際貿(mào)易發(fā)展問題的研究,進一步肯定了發(fā)展“互聯(lián)網(wǎng)+行業(yè)”的正確性,明確了開展跨境電子商務(wù)是我國培育新經(jīng)濟增長點的必要舉措。通過本文的研究,不僅為我國跨境電商和跨境電子商務(wù)的規(guī)范化發(fā)展提供一些指導(dǎo)建議和對策,而且還可以為其他“互聯(lián)網(wǎng)+”的行業(yè)提供借鑒和參考。
[Abstract]:With the wide application of Internet technology and big data, the global foreign trade affected by the financial crisis also ushered in new development opportunities. The rapid development of electronic commerce and the rise of cross-border electronic commerce have opened up a new journey in the field of foreign trade and become a new growth point for the economic development of countries all over the world. Aware that the combination of the Internet and international trade will be the development trend of the future foreign trade economy, developed countries will take the lead in developing cross-border trade by virtue of their own sound information infrastructure and information technology advantages; in view of this, Developing countries have also begun to provide policy and financial dividends for cross-border e-commerce, to clear the barriers to the smooth development of cross-border e-commerce... on 5 March 2015, Premier Li Keqiang put forward the "Internet" action plan in the government work report. The proposal of this national strategy has raised the development of cross-border electronic commerce to the national level, which has not only brought new ways of trade and marketing channels to the development of international trade in China, And in the system for the rapid development of cross-border e-commerce to provide protection. How to make use of the positive influence of Internet on international trade, how to avoid the negative influence of Internet on international trade, and how to solve the problems existing in the development of international trade under the background of Internet. The main purpose and reason of this paper is to point out the direction of cross-border e-commerce and cross-border e-commerce. This paper applies transaction cost theory, comparative advantage theory, innovation diffusion theory, long tail theory, value chain theory, literature analysis method, data analysis method, micro and macro analysis method. The method of case analysis first studies and analyzes the classification, operation mode, development status, existing problems of international trade under the background of Internet, and then analyzes the advantages, disadvantages, opportunities of international trade relying on Internet platform. The macro environment of threats and cross-border e-commerce development, coupled with the corresponding specific case studies, the combination of theory and empirical evidence, more vividly and concretely reflect the role of the Internet in the optimization and upgrading of international trade. It is revealed that the combination of Internet and traditional international trade is the new requirement of economic globalization and trade without national boundaries, and it is also a new measure to realize the healthy and rapid development of global economy. At last, the author gives the corresponding countermeasures and suggestions on the problems of international trade under the background of Internet from the two levels of state and enterprise. Through the research on the development of international trade under the background of Internet, this paper further affirms the correctness of developing "Internet industry", and clarifies that developing cross-border electronic commerce is the necessary measure to cultivate new economic growth point in China. The research in this paper not only provides some guiding suggestions and countermeasures for the standardization development of cross-border e-commerce and cross-border e-commerce in China, but also provides reference and reference for other "Internet" industries.
【學(xué)位授予單位】：長春工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F752

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