本文選題：項(xiàng)目管理 + 項(xiàng)目風(fēng)險(xiǎn)管理��； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：近年來,隨著互聯(lián)網(wǎng)的快速發(fā)展和消費(fèi)者的網(wǎng)購習(xí)慣日益成熟,電商平臺(tái)的數(shù)量逐步增多。其中生鮮電商被視為業(yè)內(nèi)的最后一片藍(lán)海,眾多的企業(yè)和創(chuàng)業(yè)者紛紛涌入,由于大部分企業(yè)和創(chuàng)業(yè)者只是簡單的復(fù)制其他電商企業(yè)的成功模式,導(dǎo)致大量生鮮電商平臺(tái)紛紛倒閉。在日益激烈的市場競爭環(huán)境下,消費(fèi)者的需求層次逐步提高,如何在眾多競爭者中脫穎而出是各個(gè)電商平臺(tái)亟待解決的問題。A電商平臺(tái)作為較早進(jìn)入生鮮領(lǐng)域的佼佼者,充分認(rèn)識(shí)到傳統(tǒng)的管理模式已經(jīng)不再適應(yīng)電商平臺(tái)現(xiàn)代化管理的需求。由于訂單具有項(xiàng)目的一次性、臨時(shí)性、獨(dú)特性、有明確目標(biāo)和資源約束的特點(diǎn),符合項(xiàng)目的特征,所以A電商平臺(tái)將項(xiàng)目化管理引入到訂單管理領(lǐng)域,把一個(gè)訂單視為一個(gè)項(xiàng)目,多個(gè)訂單視為多項(xiàng)目,應(yīng)用項(xiàng)目管理的思想和方法來對其進(jìn)行有效的管理。從多訂單的質(zhì)量、進(jìn)度、訂單流程以及部門間的溝通、組織結(jié)構(gòu)等方面進(jìn)行優(yōu)化,提升了訂單成功交付率,提高了顧客滿意度。但是A電商平臺(tái)在多訂單項(xiàng)目風(fēng)險(xiǎn)管理方面還有所欠缺,主要表現(xiàn)在項(xiàng)目管理人員風(fēng)險(xiǎn)意識(shí)薄弱,沒有形成完整的風(fēng)險(xiǎn)管理體系等方面。本文以A電商平臺(tái)為研究對象,根據(jù)其多訂單項(xiàng)目特點(diǎn)開展風(fēng)險(xiǎn)管理研究。運(yùn)用項(xiàng)目風(fēng)險(xiǎn)管理理論和方法對A電商平臺(tái)多訂單項(xiàng)目的風(fēng)險(xiǎn)因素進(jìn)行系統(tǒng)的識(shí)別和評價(jià),并分析影響A電商平臺(tái)多訂單項(xiàng)目的影響因素。根據(jù)A電商平臺(tái)的風(fēng)險(xiǎn)評價(jià)結(jié)果提出具體的應(yīng)對措施,這對于A電商平臺(tái)多訂單項(xiàng)目風(fēng)險(xiǎn)管理有一定的現(xiàn)實(shí)意義。
[Abstract]:In recent years, with the rapid development of the Internet and the increasingly mature online shopping habits of consumers, the number of e-commerce platforms is gradually increasing. Among them, fresh ecommerce is regarded as the last blue sea in the industry, with numerous enterprises and entrepreneurs pouring in, because most enterprises and entrepreneurs simply copy the successful models of other ecommerce enterprises. As a result of a large number of fresh e-commerce platforms have closed down. In the increasingly fierce market competition environment, consumer demand level gradually improved, how to stand out among many competitors is a problem to be solved urgently in each e-commerce platform. A e-commerce platform as an early entry into the fresh and fresh field leader, Fully realize that the traditional management model is no longer suitable for the needs of modern management of e-commerce platform. Because orders have the characteristics of one-off, temporary, unique, with clear objectives and resource constraints, and accord with the characteristics of the project, E-Commerce platform A will introduce project management into the field of order management. A single order is regarded as a project, and several orders are regarded as a multi-item. The idea and method of project management are applied to manage it effectively. In order to improve the order delivery rate and customer satisfaction, we optimize the quality, schedule, order flow, inter-departmental communication and organizational structure of multi-order. However, the E-commerce platform has some deficiencies in multi-order project risk management, mainly in the weak risk awareness of project managers and the lack of a complete risk management system. In this paper, A e-commerce platform as the research object, according to its multi-order project characteristics of risk management research. Using the theory and method of project risk management, this paper systematically identifies and evaluates the risk factors of multi-order projects in E-Commerce platform A, and analyzes the influencing factors of multi-order items in E-Commerce platform. According to the risk evaluation results of E-Commerce platform A, the concrete countermeasures are put forward, which is of practical significance for the risk management of multi-order projects in E-Commerce platform.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F272.3

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