本文選題：項目管理 + 項目風險管理　； 參考：《吉林大學》2017年碩士論文

【摘要】：近年來,隨著互聯(lián)網(wǎng)的快速發(fā)展和消費者的網(wǎng)購習慣日益成熟,電商平臺的數(shù)量逐步增多。其中生鮮電商被視為業(yè)內(nèi)的最后一片藍海,眾多的企業(yè)和創(chuàng)業(yè)者紛紛涌入,由于大部分企業(yè)和創(chuàng)業(yè)者只是簡單的復制其他電商企業(yè)的成功模式,導致大量生鮮電商平臺紛紛倒閉。在日益激烈的市場競爭環(huán)境下,消費者的需求層次逐步提高,如何在眾多競爭者中脫穎而出是各個電商平臺亟待解決的問題。A電商平臺作為較早進入生鮮領域的佼佼者,充分認識到傳統(tǒng)的管理模式已經(jīng)不再適應電商平臺現(xiàn)代化管理的需求。由于訂單具有項目的一次性、臨時性、獨特性、有明確目標和資源約束的特點,符合項目的特征,所以A電商平臺將項目化管理引入到訂單管理領域,把一個訂單視為一個項目,多個訂單視為多項目,應用項目管理的思想和方法來對其進行有效的管理。從多訂單的質(zhì)量、進度、訂單流程以及部門間的溝通、組織結構等方面進行優(yōu)化,提升了訂單成功交付率,提高了顧客滿意度。但是A電商平臺在多訂單項目風險管理方面還有所欠缺,主要表現(xiàn)在項目管理人員風險意識薄弱,沒有形成完整的風險管理體系等方面。本文以A電商平臺為研究對象,根據(jù)其多訂單項目特點開展風險管理研究。運用項目風險管理理論和方法對A電商平臺多訂單項目的風險因素進行系統(tǒng)的識別和評價,并分析影響A電商平臺多訂單項目的影響因素。根據(jù)A電商平臺的風險評價結果提出具體的應對措施,這對于A電商平臺多訂單項目風險管理有一定的現(xiàn)實意義。
[Abstract]:In recent years, with the rapid development of the Internet and the increasingly mature online shopping habits of consumers, the number of e-commerce platforms is gradually increasing. Among them, fresh ecommerce is regarded as the last blue sea in the industry, with numerous enterprises and entrepreneurs pouring in, because most enterprises and entrepreneurs simply copy the successful models of other ecommerce enterprises. As a result of a large number of fresh e-commerce platforms have closed down. In the increasingly fierce market competition environment, consumer demand level gradually improved, how to stand out among many competitors is a problem to be solved urgently in each e-commerce platform. A e-commerce platform as an early entry into the fresh and fresh field leader, Fully realize that the traditional management model is no longer suitable for the needs of modern management of e-commerce platform. Because orders have the characteristics of one-off, temporary, unique, with clear objectives and resource constraints, and accord with the characteristics of the project, E-Commerce platform A will introduce project management into the field of order management. A single order is regarded as a project, and several orders are regarded as a multi-item. The idea and method of project management are applied to manage it effectively. In order to improve the order delivery rate and customer satisfaction, we optimize the quality, schedule, order flow, inter-departmental communication and organizational structure of multi-order. However, the E-commerce platform has some deficiencies in multi-order project risk management, mainly in the weak risk awareness of project managers and the lack of a complete risk management system. In this paper, A e-commerce platform as the research object, according to its multi-order project characteristics of risk management research. Using the theory and method of project risk management, this paper systematically identifies and evaluates the risk factors of multi-order projects in E-Commerce platform A, and analyzes the influencing factors of multi-order items in E-Commerce platform. According to the risk evaluation results of E-Commerce platform A, the concrete countermeasures are put forward, which is of practical significance for the risk management of multi-order projects in E-Commerce platform.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F724.6;F272.3

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