本文選題：民宿 + 鄉(xiāng)村旅游��； 參考：《浙江農(nóng)林大學(xué)》2017年碩士論文

【摘要】：隨著城鄉(xiāng)經(jīng)濟(jì)的發(fā)展,人民物質(zhì)生活水平不斷提升,居民對(duì)精神文化以及旅游休閑生活的需求推動(dòng)著國(guó)內(nèi)鄉(xiāng)村旅游產(chǎn)業(yè)的發(fā)展。作為鄉(xiāng)村旅游的重要組成部分,民宿旅游也不斷發(fā)展,逐漸引起學(xué)術(shù)界的關(guān)注。然而,國(guó)內(nèi)民宿旅游產(chǎn)業(yè)看似紅火,但也存在著各式各樣的問(wèn)題,如何保持健康持續(xù)發(fā)展,進(jìn)一步盤活鄉(xiāng)村經(jīng)濟(jì),真正滿足大眾實(shí)際需求,還需政府積極引導(dǎo),經(jīng)營(yíng)者合理經(jīng)營(yíng)。本文以寧�？h民宿旅游產(chǎn)業(yè)為例,基于民宿經(jīng)營(yíng)者和公眾相關(guān)調(diào)查數(shù)據(jù),分析寧海縣民宿旅游產(chǎn)業(yè)發(fā)展現(xiàn)狀,剖析寧�？h民宿旅游產(chǎn)業(yè)的發(fā)展優(yōu)勢(shì)、發(fā)展中存在的問(wèn)題及其成因,并提出相關(guān)政策建議,為政府積極培育和引導(dǎo)民宿旅游產(chǎn)業(yè)發(fā)展提供相應(yīng)參考。研究結(jié)果表明:(1)寧海縣民宿旅游資源豐富,客源充足,基礎(chǔ)設(shè)施較為完善,民宿旅游產(chǎn)業(yè)規(guī)模日益擴(kuò)大。形成了以“公司+農(nóng)戶”、“公司+集體+農(nóng)戶”、“政府+公司+農(nóng)村旅游協(xié)會(huì)+旅行社”、“農(nóng)戶+農(nóng)戶”等類型為主體的經(jīng)營(yíng)模式。(2)寧�？h民宿旅游產(chǎn)業(yè)優(yōu)勢(shì)突出。具體表現(xiàn)在:一是區(qū)位優(yōu)勢(shì),寧�？h位于長(zhǎng)三角城市群中心地帶,基礎(chǔ)設(shè)施較為完善,客源充足;二是資源優(yōu)勢(shì),寧海縣歷史人文景觀、自然景觀和農(nóng)林產(chǎn)品豐富;三是政策優(yōu)勢(shì),寧波市以及寧海縣都制定了促進(jìn)民宿旅游產(chǎn)業(yè)發(fā)展的政策。(3)寧海縣民宿旅游產(chǎn)業(yè)面臨著市場(chǎng)營(yíng)銷與推廣渠道單一、民宿經(jīng)營(yíng)者創(chuàng)新意識(shí)不強(qiáng)、民宿風(fēng)格同質(zhì)化嚴(yán)重、總體競(jìng)爭(zhēng)力較小等問(wèn)題,主要原因是市場(chǎng)的盲目性以及經(jīng)營(yíng)者缺乏創(chuàng)新意識(shí)。(4)為促進(jìn)寧海縣民宿旅游產(chǎn)業(yè)可持續(xù)發(fā)展,建議:一是民宿經(jīng)營(yíng)者應(yīng)樹立品牌意識(shí),開拓市場(chǎng),發(fā)展創(chuàng)新型、資源節(jié)約型和環(huán)保型的民宿旅游產(chǎn)業(yè);二是政府部門應(yīng)當(dāng)積極引導(dǎo)民宿旅游產(chǎn)業(yè)的發(fā)展,做好服務(wù)工作;規(guī)范市場(chǎng)秩序,加強(qiáng)對(duì)民宿旅游業(yè)從業(yè)人員綜合素質(zhì)和服務(wù)標(biāo)準(zhǔn)的管理,積極推進(jìn)民宿旅游服務(wù)水平國(guó)際化、標(biāo)準(zhǔn)化;維護(hù)民宿游客的合法權(quán)益,為民宿旅游產(chǎn)業(yè)品牌化經(jīng)營(yíng)做好服務(wù)宣傳工作。三是要因地制宜,創(chuàng)建民宿特色品牌,實(shí)現(xiàn)民宿旅游產(chǎn)業(yè)多元化和特色化發(fā)展。
[Abstract]:With the development of urban and rural economy and the improvement of people's material living standard, the residents' demand for spiritual culture and tourism leisure life promotes the development of domestic rural tourism industry.As an important part of rural tourism, residential tourism has been developing, and gradually attracted the attention of academia.However, the domestic residential tourism industry seems to be thriving, but there are also various problems. How to maintain a healthy and sustainable development, further revitalize the rural economy, and truly meet the actual needs of the masses, we still need the active guidance of the government.Business operators operate reasonably.Taking the residential tourism industry in Ninghai County as an example, this paper analyzes the present situation of the residential tourism industry in Ninghai County, and analyzes the advantages of the residential tourism industry in Ninghai County, based on the investigation data of the operators and the public.The problems existing in the development and their causes are put forward in order to provide a reference for the government to foster and guide the development of residential tourism industry.The results show that Ninghai County is rich in tourist resources, abundant in tourist resources, more perfect in infrastructure, and the scale of residential tourism industry is expanding day by day.The main operating mode of Ninghai county is "company peasant household", "company collective farmer household", "government company rural tourism association travel agency", "farmer household" and so on.The main achievements are as follows: firstly, Ninghai County is located in the heart of Yangtze River Delta Urban agglomeration, the infrastructure is relatively perfect, and the tourist resources are abundant, the second is the advantage of resources, the historical humanistic landscape of Ninghai County, the rich natural landscape and agricultural and forestry products.Third, policy advantages, Ningbo City and Ninghai County have formulated policies to promote the development of residential tourism industry. The residential tourism industry in Ninghai County is faced with a single marketing and promotion channel, and the innovative consciousness of residential operators is not strong.In order to promote the sustainable development of residential tourism industry in Ninghai County, the homogenization of residential style is serious and the overall competitiveness is relatively small. The main reasons are the blindness of the market and the lack of innovative consciousness of the operators in order to promote the sustainable development of residential tourism industry in Ninghai County.The suggestions are as follows: first, operators should set up brand awareness, open up market, develop innovative, resource-saving and environment-friendly residential tourism industry; second, government departments should actively guide the development of residential tourism industry and do a good job of service.To standardize market order, strengthen the management of the comprehensive quality and service standards of residential tourism practitioners, actively promote the internationalization and standardization of residential tourism service levels, and safeguard the legitimate rights and interests of residential tourists,For residential tourism industry brand management to do a good job of service publicity work.Third, it is necessary to set up a special brand in accordance with local conditions, and realize the diversified and characteristic development of residential tourism industry.
【學(xué)位授予單位】：浙江農(nóng)林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F592.7;F719.2

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 蔣佳倩;李艷;;國(guó)內(nèi)外旅游“民宿”研究綜述[J];旅游研究;2014年04期

2 鄧念梅;詹麗;黃進(jìn);;鄂西南民族地區(qū)民宿旅游發(fā)展現(xiàn)狀、風(fēng)險(xiǎn)及對(duì)策探討[J];資源開發(fā)與市場(chǎng);2014年07期

3 吳冠岑;牛星;許恒周;;鄉(xiāng)村土地旅游化流轉(zhuǎn)的風(fēng)險(xiǎn)評(píng)價(jià)研究[J];經(jīng)濟(jì)地理;2013年03期

4 黃其新;周霄;;基于文化真實(shí)性的鄉(xiāng)村民宿發(fā)展模式研究[J];農(nóng)村經(jīng)濟(jì)與科技;2012年12期

5 朱璇;;新鄉(xiāng)村經(jīng)濟(jì)精英在鄉(xiāng)村旅游中的形成和作用機(jī)制研究——以虎跳峽徒步路線為例[J];旅游學(xué)刊;2012年06期

6 周聆靈;周法法;;游客對(duì)鄉(xiāng)村旅游形象的重視因素分析——以寧德地區(qū)鄉(xiāng)村旅游為例[J];福建農(nóng)林大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2012年02期

7 郭煥成;韓非;;中國(guó)鄉(xiāng)村旅游發(fā)展綜述[J];地理科學(xué)進(jìn)展;2010年12期

8 趙越;黎霞;;鄉(xiāng)村民宿經(jīng)營(yíng)者經(jīng)營(yíng)風(fēng)險(xiǎn)感知研究——基于對(duì)重慶市鄉(xiāng)村旅游景區(qū)的調(diào)查[J];西部論壇;2010年01期

9 郭煥成;呂明偉;;我國(guó)休閑農(nóng)業(yè)發(fā)展現(xiàn)狀與對(duì)策[J];經(jīng)濟(jì)地理;2008年04期

10 胡文海;;基于利益相關(guān)者的鄉(xiāng)村旅游開發(fā)研究——以安徽省池州市為例[J];農(nóng)業(yè)經(jīng)濟(jì)問(wèn)題;2008年07期

，

本文編號(hào)：1770702