本文選題：經(jīng)濟(jì)型網(wǎng)約車　切入點(diǎn)：成本效益　出處：《西安建筑科技大學(xué)》2017年碩士論文

【摘要】：隨著互聯(lián)網(wǎng)技術(shù)的快速發(fā)展,網(wǎng)約車成為人們?nèi)粘３鲂械摹皩檭骸?它不僅為人們出行提供了全新的選擇方式,而且提供了多樣化服務(wù),打破了原來傳統(tǒng)出租車的壟斷局面,為打車市場提供了新的源泉。但是,網(wǎng)約車迅速發(fā)展的本質(zhì)是由于不正當(dāng)競爭還是因?yàn)槠浯_實(shí)優(yōu)于傳統(tǒng)出租車?它與傳統(tǒng)出租車提供了兩種完全不同的經(jīng)營模式,二者運(yùn)營過程中所產(chǎn)生的成本以及所創(chuàng)造的效益是否有較大不同?網(wǎng)約車的迅速發(fā)展與乘客體驗(yàn)的滿意度緊密聯(lián)系,兩者是否有顯著差異?本文以傳統(tǒng)出租車和經(jīng)濟(jì)型網(wǎng)約車作為研究對象,對兩者的成本效益和乘客滿意度等一系列問題開展了討論和研究。本文首先對目前繁雜的網(wǎng)約車市場進(jìn)行分類,按層次分為經(jīng)濟(jì)型網(wǎng)約車、舒適型專車、商務(wù)型專車、豪華型專車。對其中最具競爭力的經(jīng)濟(jì)型網(wǎng)約車與傳統(tǒng)出租車的運(yùn)營模式進(jìn)行研究,在此基礎(chǔ)上構(gòu)建了兩者的成本效益量化模型。其次通過乘客體驗(yàn)理論來設(shè)計傳統(tǒng)出租車與經(jīng)濟(jì)型網(wǎng)約車的滿意度問卷,并設(shè)計調(diào)查過程,來探討傳統(tǒng)出租車與經(jīng)濟(jì)型網(wǎng)約車所提供服務(wù)的差異性。最后以西安市為例,對傳統(tǒng)出租車與經(jīng)濟(jì)型網(wǎng)約車的成本效益進(jìn)行了實(shí)證對比研究,發(fā)現(xiàn)雖然兩者的經(jīng)營模式、使用年限、成本和效益?zhèn)戎攸c(diǎn)都不相同,但是兩者在使用年限內(nèi)產(chǎn)生的總成本和總效益非常接近,傳統(tǒng)出租車的凈效益略高于經(jīng)濟(jì)型網(wǎng)約車。傳統(tǒng)出租車的優(yōu)勢在于車輛的利用率高,使用年限短,效益的貨幣價值折損少,但是其運(yùn)營模式效率低,因?yàn)閭鹘y(tǒng)出租車的成本高于經(jīng)濟(jì)型網(wǎng)約車而直接經(jīng)濟(jì)效益低于它,這也是經(jīng)濟(jì)型網(wǎng)約車迅速發(fā)展的一個原因;但是傳統(tǒng)出租車對節(jié)約出行者時間效益和替代小汽車購置效益高于經(jīng)濟(jì)型網(wǎng)約車,這主要是由于經(jīng)濟(jì)型網(wǎng)約車車輛利用率不高,使用年限長,效益的貨幣價值折損大;從乘客滿意度來看,乘客對于經(jīng)濟(jì)型網(wǎng)約車的整體滿意度顯著高于傳統(tǒng)出租車。
[Abstract]:With the rapid development of Internet technology, ride-sharing has become the "favorite" of people's daily travel. It not only provides a new choice for people to travel, but also provides a variety of services, breaking the monopoly of the original traditional taxi situation.Provides a new source for the ride-hailing market.But is the nature of the rapid growth of ride-sharing due to unfair competition or is it really superior to traditional taxis?It and the traditional taxi provides two completely different business models, the two operating process of the cost and create a greater difference in the benefits?The rapid development of ride-sharing is closely related to the satisfaction of the passenger experience. Is there a significant difference between the two?In this paper, a series of problems such as the cost benefit and passenger satisfaction of traditional taxi and economical network ride-sharing are discussed and studied.At first, the paper classifies the complicated market into economic, comfortable, commercial and luxury cars.On the basis of the research on the most competitive operation mode of the economical network and the traditional taxi, the cost benefit quantitative model of the two models is constructed.Secondly, through the passenger experience theory to design the satisfaction questionnaire between the traditional taxi and the economical network, and design the survey process, to explore the difference between the traditional taxi and the economical network.Finally, taking Xi'an as an example, the paper makes an empirical comparative study on the cost and benefit of traditional taxi and economical network, and finds out that although the two modes of operation, service life, cost and benefit are not the same,However, the total cost and total benefit are very close to each other in the service life, and the net benefit of the traditional taxi is slightly higher than that of the economical network.The advantages of the traditional taxi are the high utilization rate of the vehicle, the short service life and the low loss of the monetary value of the benefit, but the efficiency of the operation mode is low, because the cost of the traditional taxi is higher than that of the economical network, but the direct economic benefit is lower than that of the traditional taxi.This is also one of the reasons for the rapid development of economic-type network ride-sharing; however, traditional taxis have higher efficiency in saving time for travelers and buying alternative cars than in economic-network-based ride-sharing, which is mainly due to the low utilization rate of economic-network-ride-sharing vehicles.From the point of view of passenger satisfaction, the overall satisfaction of the passengers for the economical net ride is significantly higher than that of the traditional taxi.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.6;F572;F570.5

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 王漢斌;岳帥;;網(wǎng)約車指導(dǎo)定價模型研究[J];價格月刊;2016年10期

2 張曉丹;;網(wǎng)約車與出租車沖突背景下網(wǎng)約車的發(fā)展路向——以西安市出租車罷工抗議為例[J];環(huán)球市場信息導(dǎo)報;2016年18期

3 朱兵強(qiáng);劉美;智子;;專車運(yùn)營的法律困境及解困之道[J];知與行;2016年05期

4 楊浩雄;魏彬;;網(wǎng)絡(luò)約車與出租車的競爭博弈研究——以平臺補(bǔ)貼為背景[J];北京社會科學(xué);2016年05期

5 肖沛然;;互聯(lián)網(wǎng)專車服務(wù)對出租車行業(yè)壟斷的影響[J];經(jīng)濟(jì)數(shù)學(xué);2015年04期

6 宋滟泓;;互聯(lián)網(wǎng)約車市場:一紙規(guī)范下的束縛與自由[J];IT時代周刊;2015年11期

7 曹yN;陶z延，

本文編號：1724412