本文選題：會展企業(yè)　切入點：融資能力評價　出處：《哈爾濱商業(yè)大學》2017年碩士論文　論文類型：學位論文

【摘要】：會展企業(yè)的發(fā)展在國民經(jīng)濟中具有重要作用和地位,并對整個地區(qū)的經(jīng)濟發(fā)展具有明顯的帶動作用。然而民營會展企業(yè)起步晚、規(guī)模小,處于競爭的弱勢地位,融資困難更進一步遏制了其快速的發(fā)展。民營會展企業(yè)擁有巨大的發(fā)展空間,由于資金是企業(yè)的血脈,良好的融資能力則至關重要。因此,我國民營會展企業(yè)在國際競爭日趨激烈的競爭環(huán)境下,較強的融資能力是保證企業(yè)核心競爭力的重要一環(huán)。目前,我國民營會展企業(yè)融資的相關研究較少,企業(yè)在發(fā)展壯大過程中遇到的資金問題又十分突出,良好的融資能力成為企業(yè)發(fā)展的關鍵。增強融資能力首先就是對企業(yè)自身融資能力進行正確客觀的評價和認知。因此,本文結(jié)合民營會展企業(yè)自身特點對民營會展企業(yè)融資能力進行了研究,分析民營會展企業(yè)融資能力存在的問題,指出提升策略。本文以信貸配給理論、融資結(jié)構(gòu)理論和資源整合理論為指導,首先對國內(nèi)外融資能力和會展企業(yè)融資的相關文獻進行了梳理,從企業(yè)內(nèi)部融資能力和外部融資能力兩方面對選取了融資能力的評價指標,并選取了 9個二級指標和30個三級指標。其次,通過德爾菲法對預選的指標進行了篩選,刪除、并合重疊的指標,結(jié)合專家的建議最后篩選出7個二級指標19個三級指標。再次,運用突變級數(shù)法,對篩選出的八家民營會展企業(yè)的融資能力進行了評價。進而對評價結(jié)果進行了分析,找到企業(yè)融資能力存在的不足:自身實力不足,企業(yè)經(jīng)營不穩(wěn)定,盈利能力不強;企業(yè)信用差;融資渠道狹窄。會展企業(yè)中融資情況較好的新三板上市公司再融資中存在此類問題,可想而知全國四萬多家民營會展企業(yè)則產(chǎn)生更大的融資需求與融資能力不足的現(xiàn)象。于是可以知道民營會展企業(yè)融資能力有待提升。最后對會展企業(yè)融資能力存在的問題,給出了幾點切實可行的建議:企業(yè)應提升經(jīng)營能力,提升企業(yè)自身信用狀況,并在充分利用已有的融資方式情況下拓展融資渠道。企業(yè)從這三方面改進,有助于融資能力的提升。
[Abstract]:The development of exhibition enterprises plays an important role in the national economy and plays an important role in the economic development of the whole region. However, the private exhibition enterprises start late, have a small scale, and are in a weak position of competition. The difficulty of financing has further restrained its rapid development. Private mice enterprises have a huge space for development. Since capital is the blood of the enterprise, good financing capacity is of great importance. Under the increasingly competitive environment of international competition, the strong financing ability is an important part of ensuring the core competitiveness of the enterprises. At present, there are few researches on the financing of the private mice enterprises in our country. The capital problems encountered by enterprises in the process of development and expansion are very prominent, and good financing ability becomes the key to the development of enterprises. The first step to enhance financing ability is to evaluate and recognize the financing ability of enterprises correctly and objectively. This paper studies the financing ability of private mice and exhibition enterprises according to their own characteristics, analyzes the problems existing in the financing ability of private exhibition enterprises, and points out the promotion strategy. Under the guidance of the theory of financing structure and the theory of resource integration, this paper firstly combs the relevant literature on financing ability and financing of exhibition enterprises at home and abroad. The evaluation index of financing ability is selected from two aspects of internal financing ability and external financing ability, and 9 secondary indexes and 30 third grade indexes are selected. Secondly, the pre-selected indicators are screened and deleted by Delphi method. Combining the overlapping indicators and combining with the experts' recommendations, 7 secondary indicators and 19 third-level indicators were finally selected. Thirdly, the catastrophe series method was used. The paper evaluates the financing ability of the eight private mice enterprises, and then analyzes the evaluation results, and finds out the deficiency of the enterprise's financing ability: its own strength is insufficient, the enterprise management is unstable, the profit ability is not strong; Enterprise credit is poor; financing channel is narrow. There are such problems in refinancing of new three board listed companies which have better financing condition in convention and exhibition enterprises. It can be imagined that more than 40,000 private convention and exhibition enterprises in China have greater financing needs and insufficient financing capacity. Therefore, we can know that the financing capacity of private mice enterprises needs to be improved. Finally, the problems of the financing capacity of the exhibition enterprises are raised. Some practical suggestions are given: enterprises should improve their management ability, enhance their own credit status, and expand their financing channels under the condition of making full use of the existing financing methods. Help raise financing ability.
【學位授予單位】：哈爾濱商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F713.83;F275

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