本文選題：遼寧成大股份有限公司　切入點(diǎn)：勞務(wù)輸出　出處：《大連理工大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著全球經(jīng)濟(jì)一體化程度的逐漸加深,勞動(dòng)力在全球范圍內(nèi)流動(dòng)已逐漸成為一種趨勢(shì),對(duì)外勞務(wù)輸出也成為國(guó)家發(fā)展對(duì)外經(jīng)濟(jì)的重要部分。但是國(guó)際金融危機(jī)后,全球經(jīng)濟(jì)走向低迷,就業(yè)問(wèn)題成為各國(guó)政府關(guān)注的重點(diǎn),各國(guó)引入外籍勞務(wù)人員的政策收緊,國(guó)際勞務(wù)市場(chǎng)競(jìng)爭(zhēng)日益激烈。隨著人民幣的逐漸升值,我國(guó)勞務(wù)人員的實(shí)際收入減少,再加上缺乏規(guī)范的立法與規(guī)章制度,一些勞務(wù)中介公司非法詐騙,或者無(wú)法保障勞務(wù)人員的權(quán)益等事實(shí)打擊了勞務(wù)人員出國(guó)務(wù)工的積極性。并且國(guó)內(nèi)近年出臺(tái)的法規(guī)提高了對(duì)外合作企業(yè)的注冊(cè)要求,中小私營(yíng)企業(yè)經(jīng)營(yíng)面臨一定的困難與障礙。在以上情況下,本論文以遼寧成大股份有限公司代表我國(guó)勞務(wù)輸出類企業(yè),探求企業(yè)在愈加激烈的市場(chǎng)競(jìng)爭(zhēng)中持續(xù)發(fā)展的競(jìng)爭(zhēng)戰(zhàn)略,以期能為企業(yè)管理者提供一些參考。本論文首先分析遼寧成大股份有限公司的內(nèi)部條件,其次論文對(duì)公司所處政治、經(jīng)濟(jì)、社會(huì)、法律等宏觀環(huán)境進(jìn)行深入分析,并且還對(duì)公司現(xiàn)有的市場(chǎng)競(jìng)爭(zhēng)對(duì)手進(jìn)行研究；接著論文對(duì)勞務(wù)輸出的國(guó)際市場(chǎng)進(jìn)行研究,提出政治法律、經(jīng)濟(jì)社會(huì)、輸出行業(yè)以及雇主等方面擴(kuò)展國(guó)外目標(biāo)市場(chǎng),之后根據(jù)以上研究情況并結(jié)合戰(zhàn)略管理理論中的SWOT分析法從企業(yè)自身出發(fā)研究企業(yè)的競(jìng)爭(zhēng)優(yōu)勢(shì)和劣勢(shì),提出了遼寧成大面臨的機(jī)會(huì)與威脅,進(jìn)而明確了公司的發(fā)展定位和目標(biāo),制定了遼寧成大的競(jìng)爭(zhēng)戰(zhàn)略,并從觀念、服務(wù)體系、勞務(wù)基地、人力資源等方面提出競(jìng)爭(zhēng)戰(zhàn)略的實(shí)施保障措施,為大連市乃至我國(guó)的勞務(wù)輸出企業(yè)的進(jìn)一步發(fā)展提供參考。
[Abstract]:With the deepening of the degree of global economic integration, labor force flow in the global scope has gradually become a trend, and the export of foreign labor services has become an important part of the country's development of foreign economy. But after the international financial crisis, With the global economy in the doldrums, the issue of employment has become the focus of the governments of all countries. The policy of introducing foreign workers has been tightened, and the competition in the international labour market has become increasingly fierce. With the gradual appreciation of the RMB, The actual income of labor workers in our country has decreased, coupled with the lack of standardized legislation and regulations, and some labor agency companies have illegally defrauded, Or the fact that the rights and interests of labor workers cannot be safeguarded has dampened the enthusiasm of labor workers to go abroad. Moreover, the domestic laws and regulations introduced in recent years have raised the registration requirements of foreign cooperative enterprises. The small and medium-sized private enterprises are facing certain difficulties and obstacles. Under the above circumstances, this paper uses Liaoning Chengda Co., Ltd. to represent the labor export enterprises of our country, and to explore the competitive strategy of sustainable development of enterprises in the increasingly fierce market competition. This paper first analyzes the internal conditions of Liaoning Chengda Co., Ltd., secondly, the paper deeply analyzes the macro environment of the company, such as politics, economy, society, law, etc. Then the paper studies the international market of labor export, and proposes to expand foreign target markets in political law, economic society, export industry and employers, etc. Then according to the above research situation and combined with the SWOT analysis method in the strategic management theory to study the competitive advantages and disadvantages of the enterprises themselves, put forward the opportunities and threats faced by Liaoning Chengda, and then clarify the development orientation and objectives of the company. This paper formulates the competitive strategy of Liaoning Chengda, and puts forward the measures to guarantee the implementation of the competition strategy from the aspects of concept, service system, labor base, human resources, etc., which provides a reference for the further development of labor export enterprises in Dalian and even in our country.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F271;F752.68

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本文編號(hào)：1560444