本文關(guān)鍵詞： 虛擬現(xiàn)實 電子商業(yè) 虛擬商業(yè) 城市商業(yè)空間 演變機制　出處：《武漢大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：信息技術(shù)的快速發(fā)展深刻地改變著人們的日常生活,使城市空間也發(fā)生了前所未有的變化,其中電子商業(yè)是其中最重要的一種變革。近年來隨著虛擬技術(shù)的發(fā)展,電子商業(yè)也將走向更高層次的商業(yè)類型——虛擬商業(yè),這將是對實體商業(yè)和傳統(tǒng)電子商業(yè)的一次巨大突破。后電商時代的虛擬商業(yè)會對實體商業(yè)帶來什么沖擊,實體商業(yè)將會發(fā)生什么樣的變革?在更大范圍內(nèi)虛擬商業(yè)對城市空間布局及結(jié)構(gòu)會產(chǎn)生什么影響?城市規(guī)劃在應(yīng)對虛擬商業(yè)帶來的變化時應(yīng)該采取哪些規(guī)劃策略?這些都是城市發(fā)展目前正在面對并在很長一段時期內(nèi)需要處理好的問題。針對這些問題,本文首先研究了國內(nèi)外虛擬現(xiàn)實技術(shù)應(yīng)用、商業(yè)空間理論和研究進(jìn)展,作為本研究的理論基礎(chǔ)。然后從購物空間、餐飲空間、休閑娛樂空間三個角度為切入點,研究這些商業(yè)業(yè)態(tài)在虛擬商業(yè)背景下的發(fā)展趨勢。虛擬商業(yè)對傳統(tǒng)城市購物空間存在著明顯的替代、增強的作用,促進(jìn)實體購物空間往虛擬化、體驗化轉(zhuǎn)型,購物空間的區(qū)位發(fā)生轉(zhuǎn)變;而餐飲空間則會因為虛擬商業(yè)的影響而布局更加靈活,且更加注重企業(yè)信息化建設(shè),提高對對物流配送的要求;虛擬商業(yè)模糊了城市休閑空間的界限,促進(jìn)了實體空間休閑化、休閑空間虛擬化以及個性化。虛擬商業(yè)對實體商業(yè)的影響其實也是對人們?nèi)粘３鲂信c消費習(xí)慣的影響。虛擬商業(yè)的優(yōu)勢在于壓縮了消費者與商家之間的時空距離,并能夠在虛擬環(huán)境中提供消費者與商品、服務(wù)之間的行為互動和高度仿真的知覺感知。文章進(jìn)一步研究了虛擬商業(yè)對城市商業(yè)空間的影響機制,總結(jié)了虛擬商業(yè)對城市商業(yè)空間的三種作用方式,即替代作用、互補作用和增強作用。研究發(fā)現(xiàn)未來城市商業(yè)空間組織方式是實體商業(yè)與虛擬商業(yè)共同存在并相互補充的,實體商業(yè)在空間上的分布將會是集聚與分散并存,局部集中整體分散的態(tài)勢。通過對虛擬商業(yè)影響下的城市商業(yè)空間區(qū)位分析,從空間格局、用地布局、交通組織以及彈性引導(dǎo)機制方面提出城市規(guī)劃策略和建議,以期把握城市未來發(fā)展動態(tài),抓住城市發(fā)展良機,為城市應(yīng)對信息化浪潮的沖擊做好準(zhǔn)備。
[Abstract]:The rapid development of information technology has profoundly changed people's daily life and made unprecedented changes in urban space. Among them, electronic commerce is the most important one. In recent years, with the development of virtual technology, Electronic commerce will also move to a higher level of business type-virtual commerce, which will be a huge breakthrough for physical commerce and traditional electronic commerce. What impact will virtual commerce bring to physical commerce in the post-e-commerce era? What changes will take place in real business? What is the impact of virtual commerce on the layout and structure of urban space on a larger scale? What planning strategies should urban planning adopt in response to changes brought about by virtual commerce? These are the problems that urban development is facing and need to deal with for a long period of time. In view of these problems, this paper first studies the application of virtual reality technology, commercial space theory and research progress at home and abroad. As the theoretical basis of this study. Then from the shopping space, dining space, leisure and entertainment space as the entry point, This paper studies the development trend of these commercial forms under the background of virtual commerce. Virtual commerce has obvious substitution and enhancement to the traditional urban shopping space, and promotes the virtual and experiential transformation of the physical shopping space. The location of shopping space changes, and the catering space will be more flexible layout because of the influence of virtual commerce, and pay more attention to enterprise information construction, improve the requirements for logistics distribution; Virtual commerce blurs the boundaries of urban leisure space and promotes the physical space leisure. Virtual commerce also affects people's daily travel and consumption habits. The advantage of virtual commerce lies in reducing the space-time distance between consumers and merchants. And it can provide the behavior interaction and highly simulated perception between consumers and goods and services in virtual environment. This paper further studies the influence mechanism of virtual commerce on urban commercial space. This paper summarizes three kinds of functions of virtual commerce to urban commercial space, that is, substitution, complementation and enhancement. It is found that the organization mode of urban commercial space in the future is that entity commerce and virtual commerce co-exist and complement each other. The distribution of entity commerce in space will be the situation of agglomeration and dispersion, local concentration and overall dispersion. Through the analysis of the urban commercial space location under the influence of virtual commerce, from the spatial pattern, land layout, In the aspect of traffic organization and flexible guiding mechanism, the paper puts forward the urban planning strategies and suggestions in order to grasp the future development trend of the city, seize the opportunity of the city development, and prepare the city for the impact of the information tide.
【學(xué)位授予單位】：武漢大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F713.36;TU984.13

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