本文關(guān)鍵詞： GJ精工 外貿(mào)資源 整合 磨料磨具 國際化　出處：《鄭州大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：當(dāng)今中國正在經(jīng)歷經(jīng)濟(jì)增長(zhǎng)由高速向中高速換擋的轉(zhuǎn)型期,中國已經(jīng)進(jìn)入了經(jīng)濟(jì)發(fā)展的“新常態(tài)”。不久的將來,會(huì)有很多效率低的企業(yè)被市場(chǎng)淘汰或者被強(qiáng)者兼并。磨料磨具行業(yè)作為“工業(yè)的牙齒”,也同中國工業(yè)一起正在面臨經(jīng)濟(jì)結(jié)構(gòu)調(diào)整的“陣痛期”。剛成立不久、還在起步階段的GJ精工,迫切需要整合各方所屬企業(yè)外貿(mào)資源,充分發(fā)揮協(xié)同作用,主動(dòng)調(diào)整轉(zhuǎn)變,來適應(yīng)中國經(jīng)濟(jì)發(fā)展的新形勢(shì)、增強(qiáng)市場(chǎng)競(jìng)爭(zhēng)力,盡快成長(zhǎng)為國內(nèi)領(lǐng)先、國際知名的工磨具企業(yè)集團(tuán)。本文首先分析了GJ精工外貿(mào)的外部環(huán)境,分別從“新常態(tài)”下的中國企業(yè)國際化經(jīng)營、我國磨料磨具行業(yè)國際化經(jīng)營和磨料磨具行業(yè)外貿(mào)市場(chǎng)這三個(gè)方面進(jìn)行了分析;其次從產(chǎn)品技術(shù)資源和經(jīng)營管理資源這兩大方面分析了GJ精工的外貿(mào)資源現(xiàn)狀,描述了GJ精工的產(chǎn)品狀況和技術(shù)優(yōu)勢(shì),以及GJ精工目前的客戶資源、品牌和渠道資源、組織和人力資源的狀況,并分別從產(chǎn)品技術(shù)方面和經(jīng)營管理方面提出GJ精工當(dāng)前存在的問題。在對(duì)GJ精工外貿(mào)外部環(huán)境和外貿(mào)資源現(xiàn)狀分析的基礎(chǔ)上,作者做出了GJ精工外貿(mào)資源整合的戰(zhàn)略選擇,明確了GJ精工外貿(mào)資源整合的指導(dǎo)思想、基本原則與整合目標(biāo),并分三個(gè)階段規(guī)劃了GJ精工外貿(mào)資源整合的階段及任務(wù);隨后作者對(duì)GJ精工外貿(mào)資源整合的實(shí)施內(nèi)容進(jìn)行了進(jìn)一步論述,依次從業(yè)務(wù)整合、平臺(tái)建設(shè)、貿(mào)融結(jié)合與管理變革這四個(gè)方面進(jìn)行了具體的規(guī)劃,并在結(jié)論中概括了整合每個(gè)階段的側(cè)重點(diǎn),指出要用堅(jiān)定的信念,虛心、謹(jǐn)慎地面對(duì)外貿(mào)資源整合戰(zhàn)略實(shí)施過程中遇到的困難和挑戰(zhàn)。本文旨在通過實(shí)施外貿(mào)資源整合戰(zhàn)略,使新組建的GJ精工實(shí)現(xiàn)“1+12”的效果乃至成功飛躍,幫助GJ精工實(shí)現(xiàn)企業(yè)發(fā)展的長(zhǎng)遠(yuǎn)戰(zhàn)略目標(biāo),對(duì)GJ精工的實(shí)際運(yùn)作提供有效的參考作用,同時(shí)對(duì)其他外貿(mào)企業(yè)的國際化經(jīng)營,也具有一定的參考意義。
[Abstract]:At present, China is experiencing a period of transition of economic growth from high speed to medium speed shift. China has entered the "new normal" of economic development in the near future. Many inefficient enterprises will be eliminated by the market or merged by the strong. As the "teeth of industry", the abrasive abrasive industry is also facing the "labor pain" period of economic restructuring along with the Chinese industry. It has just been established. GJ Seiko, which is still in its initial stage, urgently needs to integrate the foreign trade resources of the enterprises owned by all parties, give full play to the synergistic effect, and actively adjust and transform to adapt to the new situation of China's economic development and enhance its market competitiveness. This paper first analyzes the external environment of GJ Seiko's foreign trade, respectively from the "new normal" under the international management of Chinese enterprises. The international operation of the abrasive abrasive industry and the foreign trade market of the abrasive abrasive industry are analyzed in this paper. Secondly, this paper analyzes the current situation of GJ Seiko's foreign trade resources from the two aspects of product technical resources and management resources, describes the product status and technical advantages of GJ Seiko, as well as the current customer resources of GJ Seiko. Brand and channel resources, organizational and human resources status. And respectively from the product technology and management aspects of GJ Seiko current problems, on the basis of GJ Seiko foreign trade external environment and foreign trade resources on the basis of analysis. The author makes the strategic choice of the integration of foreign trade resources of GJ Seiko, and clarifies the guiding ideology, basic principles and integration objectives of the integration of foreign trade resources of GJ Seiko. And divided into three stages to plan the GJ Seiko foreign trade resources integration phase and task; Then the author further discusses the implementation of GJ Seiko foreign trade resources integration, from the business integration, platform construction, the integration of trade and finance and management reform of the four aspects of specific planning. And in the conclusion summarized the focus of each stage of integration, pointed out that we should use firm faith, modesty. Facing the difficulties and challenges encountered in the implementation of the foreign trade resources integration strategy, this paper aims at implementing the foreign trade resources integration strategy. Make the newly established GJ Seiko achieve the effect of "112" and even successfully leap forward, help GJ Seiko to realize the long-term strategic goal of enterprise development, and provide an effective reference for the actual operation of GJ Seiko. At the same time, the international operation of other foreign trade enterprises, also has certain reference significance.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F426.4;F752.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 中國人民大學(xué)宏觀經(jīng)濟(jì)形勢(shì)分析與預(yù)測(cè)課題組;劉元春;閆衍;段亞林;;邁向新復(fù)蘇 超越新常態(tài)——2012年～2013年宏觀經(jīng)濟(jì)分析[J];宏觀經(jīng)濟(jì)管理;2013年01期

2 中國人民大學(xué)經(jīng)濟(jì)研究所課題組;劉元春;閆衍;段亞林;;中國宏觀經(jīng)濟(jì)分析與預(yù)測(cè):2012～2013年[J];改革;2012年12期

3 鄭超愚;;中國宏觀經(jīng)濟(jì)形勢(shì)與政策:2013-2014年[J];新金融;2014年01期

相關(guān)重要報(bào)紙文章 前2條

1 記者 龐東梅;[N];金融時(shí)報(bào);2014年

2 張克勝;[N];就業(yè)時(shí)報(bào);2010年

，

本文編號(hào)：1447701