本文關(guān)鍵詞：智能手機(jī)終端購(gòu)物類應(yīng)用的引導(dǎo)性設(shè)計(jì)研究　出處：《中原工學(xué)院》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：隨著計(jì)算機(jī)及網(wǎng)絡(luò)信息技術(shù)的不斷發(fā)展,人類開啟了全新的移動(dòng)互聯(lián)網(wǎng)時(shí)代。在移動(dòng)互聯(lián)網(wǎng)時(shí)代下,移動(dòng)平臺(tái)從社交娛樂到消費(fèi)支付正在進(jìn)行著加權(quán)式升級(jí)、并以智能手機(jī)終端為代表塑造了新型“移動(dòng)化”生活方式。因此,移動(dòng)電子商務(wù)得以興起。各類購(gòu)物類應(yīng)用的設(shè)計(jì)與更迭,為移動(dòng)電子商務(wù)的迅猛發(fā)展提供了技術(shù)支持。當(dāng)前在智能手機(jī)終端購(gòu)物類應(yīng)用的設(shè)計(jì)中,由于智能手機(jī)終端與用戶、環(huán)境之間的限制因素等從而影響著用戶的購(gòu)買體驗(yàn),制約了購(gòu)物類應(yīng)用產(chǎn)品作用的有效發(fā)揮。而本課題將會(huì)注重智能手機(jī)終端與用戶、環(huán)境等因素的關(guān)聯(lián)性,注重提升用戶的購(gòu)買體驗(yàn),提出相應(yīng)的購(gòu)物類應(yīng)用引導(dǎo)性設(shè)計(jì)的優(yōu)化方案。本課題根據(jù)認(rèn)知心理學(xué)理論對(duì)購(gòu)物類應(yīng)用中購(gòu)買階段的用戶心理模式進(jìn)行分析和研究,并從用戶界面的視覺層面進(jìn)行引導(dǎo)性設(shè)計(jì)的研究和優(yōu)化,從而為用戶帶來更好的購(gòu)物體驗(yàn),也推進(jìn)引導(dǎo)性設(shè)計(jì)的發(fā)展。本文首先以引導(dǎo)性設(shè)計(jì)的用戶目標(biāo)和產(chǎn)品目標(biāo)為基礎(chǔ),以購(gòu)買階段作為主線,對(duì)智能手機(jī)終端購(gòu)物類應(yīng)用引導(dǎo)性設(shè)計(jì)的發(fā)展現(xiàn)狀進(jìn)行分析;其后對(duì)產(chǎn)品購(gòu)買模式、用戶購(gòu)買心理模式進(jìn)行剖析,并根據(jù)認(rèn)知心理學(xué)的相關(guān)理論來構(gòu)建智能手機(jī)終端的購(gòu)物類應(yīng)用用戶購(gòu)買心理模型,從而針對(duì)現(xiàn)存問題進(jìn)行歸因分析挖掘優(yōu)化策略;最后在歸因分析的基礎(chǔ)上提出購(gòu)物類應(yīng)用引導(dǎo)性設(shè)計(jì)的優(yōu)化方案。理論研究和設(shè)計(jì)實(shí)踐的相互結(jié)合使智能手機(jī)終端購(gòu)物類應(yīng)用的引導(dǎo)性設(shè)計(jì)的分析和研究更加深入,這對(duì)購(gòu)物類應(yīng)用引導(dǎo)性設(shè)計(jì)的優(yōu)化能提供理論支持和可操作性方案,有助于更加改進(jìn)用戶使用體驗(yàn),提升用戶對(duì)購(gòu)物類應(yīng)用產(chǎn)品的購(gòu)買熱情并推進(jìn)國(guó)內(nèi)移動(dòng)電商行業(yè)的高效發(fā)展。
[Abstract]:With the continuous development of computer and network information technology, mankind has opened a new era of mobile Internet. In the era of mobile Internet, mobile platform from social entertainment to consumer payment is being weighted upgrade. And with the smart phone terminal as the representative of the shaping of a new "mobile" lifestyle. Therefore, the rise of mobile e-commerce. All kinds of shopping applications design and change. It provides technical support for the rapid development of mobile e-commerce. Currently, in the design of smart phone terminal shopping applications, due to smart phone terminals and users. The constraints between the environment and other factors affect the user's purchase experience, and restrict the effective use of shopping applications. However, this topic will focus on the relationship between smartphone terminal and user, environment and other factors. Focus on enhancing the user's purchase experience. According to the cognitive psychology theory, this paper analyzes and studies the user psychological model in the shopping application stage. And from the visual level of the user interface to guide the design of research and optimization, so as to bring better shopping experience for users. Also promote the development of guiding design. Firstly, this paper is based on the user goals and product objectives of the guiding design, taking the purchase phase as the main line. The development status of smart phone terminal shopping application guiding design is analyzed. Then it analyzes the product purchase mode and the user purchase psychology model, and constructs the smart phone terminal shopping application user purchase psychology model according to the related theory of cognitive psychology. In order to solve the existing problems, the optimization strategy of attribution analysis mining is carried out. Finally, on the basis of attribution analysis, the optimization scheme of guided design for shopping applications is put forward. The combination of theoretical research and design practice deepens the analysis and research of guiding design for smart phone terminal shopping applications. In. This can provide theoretical support and operable scheme for the optimization of the guided design of shopping application, and help to improve the user experience. Promote customers' enthusiasm for shopping applications and promote the efficient development of domestic mobile e-commerce industry.
【學(xué)位授予單位】：中原工學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TN929.53;F724.6

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