城市商業(yè)銀行支持中小企業(yè)融資策略研究
[Abstract]:As the most active subject in the socialist market economy, small and medium-sized enterprises (SMEs) have played an important role in increasing employment, improving people's livelihood, prospering the economy, promoting innovation and so on, and have played a very important role in the national economy. However, for a long time, the financing difficulty of small and medium-sized enterprises has not been fundamentally solved, the shortage of funds has become an important reason restricting the development of enterprises. In recent years, due to the global financial crisis and macroeconomic situation, many small and medium-sized enterprises can not get timely financing support, resulting in capital chain break. The failure of small and medium-sized enterprises and the phenomenon of "running away" by entrepreneurs, even involving private loans, usury and other legal cases, have brought about adverse effects on local economic development and social stability. With the further acceleration of interest rate marketization in China, the disintermediation of large-scale enterprises becomes more and more obvious. City commercial banks as local small and medium-sized banks, small scale, limited strength, compared with other large commercial banks, there are still some deficiencies. Urban commercial banks must strengthen their strengths and avoid their weaknesses, return to their traditional areas of advantage-small and medium-sized enterprises, take basic financial services as the main direction of effort, and strive to innovate financial products that meet the needs of small and medium-sized enterprises. We should set up an organization structure which matches the service of small and medium-sized enterprises, strengthen the financing support for small and medium-sized enterprises, improve the level of risk management, exert the competitive advantage of city commercial banks, and strive to create a win-win situation of common development with small and medium-sized enterprises. Starting from the premise of financing for small and medium-sized enterprises and the development of city commercial banks, this paper analyzes and studies the concordance between the two and the strategy to achieve mutual win-win, that is, in the process of supporting the financing of small and medium-sized enterprises by the city commercial banks. In view of the problems existing in the financing of small and medium-sized enterprises and the characteristics of the city commercial banks, what kind of strategies should be adopted to maximize the utility of the small and medium-sized enterprises and their own development. According to the background of the research, the analysis of the problems, combined with the actual case study, this paper draws a conclusion, the full text is divided into six parts, the first part is the background and significance of the study, analysis of domestic and foreign scholars' research results, This paper puts forward the problems to be studied in this paper, and introduces the research methods of this paper. The second part introduces the theoretical basis and literature review of small and medium-sized enterprises financing in China, and introduces the concept, theory and related literature of small and medium-sized enterprises financing. The third part introduces the situation of city commercial bank and city commercial bank supporting small and medium-sized enterprises, analyzes the internal and external reasons of city commercial bank supporting small and medium-sized enterprises financing, and analyzes the financing strategy model of city commercial banks supporting small and medium-sized enterprises through SWOT analysis; The fourth part puts forward the main strategies of urban commercial banks to support small and medium-sized enterprises; the fifth part takes Huizhou Commercial Bank as an example to study the concrete measures of urban commercial banks to support small and medium-sized enterprises; The sixth part summarizes, puts forward the research conclusion, and puts forward the innovation and deficiency of this paper. The research method of this paper is to consult and collect the relevant literature and data at home and abroad, and obtain the first-hand information of the city commercial banks such as Huizhou Commercial Bank, contractor Bank and so on through investigation and research, and take this as a case. Third, the advantages and disadvantages of city commercial banks, state-owned large banks, joint-stock banks are compared and analyzed. Through the above ways to study the financing strategies of urban commercial banks to support small and medium-sized enterprises.
【學(xué)位授予單位】:安徽大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F832.33;F276.3
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