G證券營業(yè)部融資融券業(yè)務發(fā)展研究
發(fā)布時間：2018-09-07 14:03
【摘要】：本文以G證券營業(yè)部融資融券業(yè)務為調研中心,通過實地調研和問卷調查,揭示了G證券營業(yè)部融資融券業(yè)務發(fā)展現狀,并從外部環(huán)境視角對G證券融資融券市場需求調查結果進行分析,從投資者的視角對G證券營業(yè)部交易客戶調查結果進行分析。 得出公司融前業(yè)務方面,存在營業(yè)部對融資融券業(yè)務不夠重視、業(yè)務推廣策略單一、專業(yè)性人才不足等問題；在融中業(yè)務方面,存在客戶服務不到位、融資和融券交易不平衡、風險控制措施不足、營銷部門支持力度不夠等問題；在融后業(yè)務方面,存在客戶出現虧損居多、對客戶的需求分析不深入,并且在客戶退出時的應對措施不足等問題。 針對G證券營業(yè)部融資融券業(yè)務存在的問題,本文認為：營業(yè)部應通過發(fā)揮光谷廣場商圈優(yōu)勢、加強與周邊高校和金融機構合作和利用區(qū)域住宅小區(qū)優(yōu)勢資源來打造光谷地帶核心營業(yè)部；通過互聯網平臺的構建、定期組織培訓活動和促成“客戶-公司-客戶”交流網來建立公司客戶俱樂部；通過提高經紀業(yè)務反哺能力和發(fā)展推廣轉融通業(yè)務等措施來加大營業(yè)部對融資融券業(yè)務重視程度；通過建立深入分析客戶交易體系來實現差異化服務；通過融前、融中和融后開發(fā)服務相互促進舉措來建立長效增益服務機制。
[Abstract]:This paper takes G securities business as the research center, through field investigation and questionnaire survey, reveals the current situation of G securities sales margin business development. From the perspective of external environment, the paper analyzes the market demand of G securities financing and margin lending, and analyzes the customer survey results of G securities trading department from the perspective of investors. In terms of pre-financing business, there are some problems such as insufficient attention to margin business, single business promotion strategy, lack of professional personnel and so on. In the aspect of financing and margin trading, customer service is not in place, and financing and margin trading are not balanced. The risk control measures are insufficient and the support of marketing department is not enough. In the aspect of post-financial business, there are many problems such as the loss of customers, the lack of in-depth analysis of customer needs, and the insufficiency of measures to deal with the withdrawal of customers. In view of the problems existing in the margin and short margin business of G securities sales department, this paper holds that the business department should give full play to the advantages of the business district of Guanggu Square. Strengthen the cooperation with the surrounding universities and financial institutions and make use of the advantages of the regional residential district resources to build the core business department of the optical valley; through the construction of Internet platform, Regular organization of training activities and promotion of "customer-company-customer" communication networks to establish corporate customer clubs; Through the measures of improving the ability of broking back feeding and developing and popularizing the financing and financing business, the business department pays more attention to the margin and margin business; through the establishment of in-depth analysis of the customer trading system to achieve differentiated services; through the financing before, In order to establish a long-term gain service mechanism, the mutual promotion of development services after neutralization and integration is achieved.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.39
本文編號：2228471
[Abstract]:This paper takes G securities business as the research center, through field investigation and questionnaire survey, reveals the current situation of G securities sales margin business development. From the perspective of external environment, the paper analyzes the market demand of G securities financing and margin lending, and analyzes the customer survey results of G securities trading department from the perspective of investors. In terms of pre-financing business, there are some problems such as insufficient attention to margin business, single business promotion strategy, lack of professional personnel and so on. In the aspect of financing and margin trading, customer service is not in place, and financing and margin trading are not balanced. The risk control measures are insufficient and the support of marketing department is not enough. In the aspect of post-financial business, there are many problems such as the loss of customers, the lack of in-depth analysis of customer needs, and the insufficiency of measures to deal with the withdrawal of customers. In view of the problems existing in the margin and short margin business of G securities sales department, this paper holds that the business department should give full play to the advantages of the business district of Guanggu Square. Strengthen the cooperation with the surrounding universities and financial institutions and make use of the advantages of the regional residential district resources to build the core business department of the optical valley; through the construction of Internet platform, Regular organization of training activities and promotion of "customer-company-customer" communication networks to establish corporate customer clubs; Through the measures of improving the ability of broking back feeding and developing and popularizing the financing and financing business, the business department pays more attention to the margin and margin business; through the establishment of in-depth analysis of the customer trading system to achieve differentiated services; through the financing before, In order to establish a long-term gain service mechanism, the mutual promotion of development services after neutralization and integration is achieved.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F832.39
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