【摘要】：企業(yè)文化是商業(yè)銀行核心競爭力的重要組成部分,是決定商業(yè)銀行能否在激烈的市場競爭中保持市場份額、取得競爭優(yōu)勢的關鍵因素。論文全面梳理了商業(yè)銀行企業(yè)文化理論,研究了商業(yè)銀行加強企業(yè)文化建設的必要性,分析了建行阜新分行企業(yè)文化建設的現(xiàn)狀,總結了其存在的企業(yè)文化建設片面追求短期利益、員工對文化建設的參與水平不高、沒有全面落實人本管理理念、創(chuàng)新性不強、文化設施落后、文化活動貧乏等問題,深入探究了導致這些問題出現(xiàn)的原因：對企業(yè)文化的認識存在誤區(qū)、管理與保障機制不健全、缺乏相關人才、市場競爭加劇、傳統(tǒng)國企決策體制的影響等。針對以上存在的問題和原因,提出了要正確理解企業(yè)文化理論,統(tǒng)籌規(guī)劃文化建設,發(fā)揮員工在文化建設中的主體作用,在制度文化中全面落實人本管理理念,構建企業(yè)文化建設的管理與保障機制,加強企業(yè)文化創(chuàng)新,培育企業(yè)文化建設的專門人才,推進文化設施建設,豐富員工文化生活等具體措施,以期推動建行阜新分行的企業(yè)文化發(fā)展,提升其核心競爭力。通過研究得出了發(fā)揮各級領導的主導作用是企業(yè)文化建設的關鍵；構建企業(yè)文化管理與運行的長效機制是企業(yè)文化建設的有力支撐；加強企業(yè)文化創(chuàng)新是企業(yè)文化建設的重點內容的結論。
[Abstract]:Enterprise culture is an important part of the core competitiveness of commercial banks. It is the key factor to determine whether commercial banks can maintain market share in the fierce market competition and obtain competitive advantages. The paper has combed the business culture theory of commercial banks and studied the necessity of strengthening the construction of business culture in commercial banks, and analyzed the Construction Bank. The present situation of the cultural construction in the new branch of the new branch has been summed up in this paper, the reasons for the emergence of these problems, such as the short term interests of the enterprise culture construction, the low level of employees' participation in cultural construction, the lack of full implementation of the concept of humanistic management, the lack of innovation, the backward cultural facilities and the poor cultural activities, are summarized. In view of the misunderstanding of the enterprise culture, the imperfect management and guarantee mechanism, the lack of relevant personnel, the intensification of the market competition, the influence of the decision-making system of the traditional state-owned enterprises, and so on. In view of the problems and reasons above, the author proposes to understand the theory of enterprise culture correctly, to plan the construction of culture as a whole, to play the main role of the staff in the cultural construction, and to make a full use of the system. In the degree culture, we should fully implement the concept of humanistic management, construct the management and guarantee mechanism of the enterprise culture construction, strengthen the innovation of the enterprise culture, cultivate the special talents of the enterprise culture construction, promote the construction of cultural facilities, enrich the cultural life of the staff and so on, in order to promote the development of the enterprise culture of the Fuxin branch of China Construction Bank and enhance its core competitiveness. Through the study, it is concluded that playing the leading role of leaders at all levels is the key to the construction of enterprise culture, and the long effect mechanism of building the management and operation of enterprise culture is the strong support for the construction of enterprise culture, and the conclusion of strengthening the innovation of enterprise culture is the key content of the enterprise culture construction.
【學位授予單位】：遼寧工程技術大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F270;F832.33

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