金華XL紡織有限公司產(chǎn)業(yè)轉(zhuǎn)型升級(jí)的策略研究
[Abstract]:Textile industry, as a traditional industry of our country, occupies an important position in the national economy, has created a large number of foreign exchange for the country, solved a large number of jobs. It plays an important role in the development of national economy. However, the consumption demand for all kinds of textile products in the world is changing, and the consumers' demand for the quality and green of textile products is not high enough in the consumer market, and there is a lack of independent brands with certain popularity. Investment in environmental protection is insufficient, which restricts the sustainable development of the industry. Jinhua XL Textile Co., Ltd. as a professional in the production and sales of natural yarn, knitting, textiles, its scale in Jinhua is in the middle-level, and its similar textile enterprises more, In Jinhua area textile enterprise has certain representative. Its raw materials are the dominant natural resources of our country, such as cotton, silk, hemp, etc. In the process of garment making, we have to go through the traditional "spinning-weaving-dyeing and finishing" printing and dyeing process, which consumes a great deal of water resources and pollutes a lot. Chemical dyes can cause harm to the human body, and the products are easy to fade and fold. Poor product quality, low production efficiency, greatly reduce the market competitiveness of products, affect the market position of enterprises, industrial pressure is huge. Based on the combination of theory and practice, investigation and literature induction, normative analysis and empirical analysis, this paper studies the strategy of industrial transformation and upgrading in Jinhua XL Textile Co., Ltd., from upgrading machinery and equipment. The content and necessity of industrial transformation and upgrading as well as its practical significance to environmental protection are studied in detail in the aspects of replacing textile raw materials and innovative manufacturing technology. Taking the strategy of industrial transformation and upgrading of Jinhua XL Textile Co., Ltd as the research object, combined with the actual situation of the enterprise, this paper puts forward the idea of speeding up bamboo fiber (an environmentally friendly green fiber developed by our country, which has antibacterial, bacteriostasis and body odor removal). At the same time, we should do our best to develop and apply green natural fibers, such as nano-fiber, titanium dioxide fiber, and linen fiber, in order to seize the green commanding height of textile products and set up a green environmental protection brand. To improve the core competitiveness of enterprises and other strategies. We hope to take this as an opportunity to promote textile enterprises to improve the ability of independent innovation, strengthen the awareness of energy conservation and environmental protection, promote brand building, and further speed up the adjustment of regional industrial structure of textile industry.
【學(xué)位授予單位】:西南科技大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F426.81
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