【摘要】：在高新技術不斷發(fā)展的今天，我國的新聞傳播行業(yè)正在經(jīng)歷著一場巨大的變革。傳統(tǒng)媒體對輿論的影響力逐漸減弱，，而以微博為代表的新媒體的觸角已經(jīng)探及我們生活的每一個角落，并成為輿論萌發(fā)、形成、變化乃至逐漸衰退的主要影響力。食品安全作為民生之本、社會穩(wěn)定的重中之重，無疑在新媒體力量的催化下，對社會的繁榮與穩(wěn)定乃至社會公民的生理及心理健康有著重要的影響。因此食品安全問題在新聞傳播領域的被重視程度也不斷加深。在食品安全微博輿論研究范圍的界定下，專注于此的研究并不多見，但是與此領域相關聯(lián)或有所交叉的論題也多見諸于政治學、產(chǎn)業(yè)經(jīng)濟學、管理學、新聞傳播學等多個領域。對我國食品安全微博輿論的剖析和研究主要采用內(nèi)容分析法和搜索調(diào)查法，并分為四個章節(jié)進行闡述。在緒論中描摹了食品安全輿論的國內(nèi)外研究狀況并對選題的研究范圍進行了界定；第一章針對食品安全微博輿論在我國的分類及形成特點進行了歸納總結，并從社會群體利益、價值觀和公眾情緒等角度分析了影響我國食品安全微博輿論形成的主要原因；第二章著重探討了我國食品安全微博輿論的演變。從其演變模式、演變周期和演變特征幾個方面進行了分析；第三章從方法論的層面探討對我國食品安全微博輿論的引導。首先從正負兩個方面闡釋了微博輿論對我國食品安全問題的影響，其次針對這些影響，對我國食品安全相關政府部門及主流媒體機構的在此社會議題下的輿論引導策略給予了意見和建議。 此研究命題是在以微博為代表的新媒體技術不斷發(fā)展的今天對食品安全輿論的研究的細化和深化。食品安全問題所形成的社會輿論需要在不同的媒介平臺環(huán)境下討論才有現(xiàn)實的指導意義。在微博平臺上去探討即是對已有的食品安全輿論研究的深化和補充。
[Abstract]:With the continuous development of high and new technology, the news and communication industry in China is undergoing a huge change. The influence of traditional media on public opinion is gradually weakened, and the touch of new media represented by Weibo has reached every corner of our life, and has become the main influence of public opinion germination, formation, change and even gradual decline. Food safety, as the foundation of people's livelihood and the most important of social stability, undoubtedly has an important influence on the prosperity and stability of society and even the physiological and psychological health of citizens under the catalysis of new media. Therefore, food safety has been paid more and more attention in the field of news communication. Under the definition of the scope of Weibo's public opinion research on food safety, it is rare to focus on it, but the related or cross-cutting topics in this field are also found in many fields such as politics, industrial economics, management, journalism and communication and so on. The analysis and research of Weibo's public opinion on food safety in our country mainly adopt the content analysis method and the search investigation method, and divide into four chapters to carry on the elaboration. In the introduction, the research situation of food safety public opinion at home and abroad is described and the research scope of the topic is defined. The first chapter summarizes the classification and formation characteristics of Weibo's public opinion on food safety in China, and analyzes the main reasons of Weibo's public opinion formation from the angles of social group interests, values and public sentiment. The second chapter focuses on the evolution of Weibo's public opinion on food safety in China. This paper analyzes the evolution pattern, cycle and characteristics of the evolution, and the third chapter discusses the guidance of Weibo's public opinion on food safety in China from the perspective of methodology. First of all, it explains the influence of Weibo's public opinion on food safety in China from both positive and negative aspects. Secondly, in view of these influences, Some opinions and suggestions are given to the public opinion guiding strategies of the government departments and the mainstream media organizations of food safety in our country under this social issue. This research proposition is the refinement and deepening of the public opinion research on food safety with the development of new media technology represented by Weibo. The public opinion formed by the food safety problem needs to be discussed in different media platforms in order to have practical guiding significance. On the platform of Weibo, to explore is to deepen and supplement the existing public opinion research on food safety.
【學位授予單位】：渤海大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：G206;F426.82

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