【摘要】：“三年發(fā)展靠機遇,十年發(fā)展靠戰(zhàn)略”,企業(yè)謀求長遠發(fā)展、基業(yè)長青,就必須高度重視戰(zhàn)略管理。對企業(yè)來說,戰(zhàn)略的制訂與實施無論對企業(yè)本身還是對整個行業(yè)的健康可持續(xù)發(fā)展,都是極其有利的,同時也可充分體現(xiàn)企業(yè)家對企業(yè)和行業(yè)負責(zé)的態(tài)度。 廣西玉柴重工公司作為玉柴集團戰(zhàn)略規(guī)劃的兩條產(chǎn)業(yè)鏈之一,在過去20余年取得了較好的發(fā)展成效。然而,玉柴重工的運營模式、發(fā)展規(guī)劃、融資方式、風(fēng)險管理等方面還存在著一些不足之處,在某種程度上制約著公司的進一步發(fā)展和玉柴集團二次創(chuàng)業(yè)目標(biāo)的有效實現(xiàn)。目前,玉柴重工如何充分利用自身的內(nèi)部優(yōu)勢和外部機會,盡可能地規(guī)避內(nèi)部劣勢和外部風(fēng)險,定位好公司的發(fā)展方向,規(guī)劃企業(yè)的發(fā)展戰(zhàn)略,并制定一系列切實可行的戰(zhàn)略實施措施,對企業(yè)未來的發(fā)展和走向起著至關(guān)重要的作用。 本文以戰(zhàn)略管理理論為基礎(chǔ),首先,利用PEST分析了玉柴重工所處的宏觀環(huán)境,并用波特五力模型分析了玉柴重工所在挖掘機行業(yè)的競爭環(huán)境；其次,用企業(yè)內(nèi)部能力分析理論和關(guān)鍵因素分析法,對玉柴重工企業(yè)內(nèi)部能力進行了簡要分析；再次,運用SWOT分析模型深入剖析了公司發(fā)展的優(yōu)勢、劣勢、機會及威脅,確立了玉柴重工的總體發(fā)展戰(zhàn)略、戰(zhàn)略目標(biāo)及經(jīng)營戰(zhàn)略等。最后,提出了公司發(fā)展戰(zhàn)略落地的實施措施。
[Abstract]:"three-year development depends on opportunity, ten-year development depends on strategy", enterprises seek long-term development, and the basic industry is green, we must attach great importance to strategic management. For an enterprise, the formulation and implementation of the strategy is extremely beneficial to the healthy and sustainable development of the enterprise itself and the whole industry, and it can also fully reflect the attitude of the entrepreneur to the enterprise and the industry. As one of the two industrial chains of Yuchai Group's strategic planning, Guangxi Yuchai heavy Industry Company has achieved good development results in the past 20 years. However, there are still some deficiencies in the operation mode, development planning, financing mode and risk management of Yuchai heavy Industry, which to some extent restrict the further development of the company and the effective realization of the second venture goal of Yuchai Group. At present, Yuchai heavy Industry how to make full use of its own internal advantages and external opportunities, as far as possible to avoid internal weaknesses and external risks, positioning the company's development direction, planning the development strategy of the enterprise. And formulate a series of feasible strategic implementation measures, which plays a vital role in the future development and direction of the enterprise. Based on the theory of strategic management, this paper first analyzes the macro-environment of Yuchai heavy Industry by using PEST, and analyzes the competitive environment of Yuchai heavy Industry's excavator industry with Porter-five force model. Secondly, the internal capability of Yuchai heavy industry enterprise is analyzed briefly by using the theory of internal capability analysis and the analysis of key factors. Thirdly, the advantages, disadvantages, opportunities and threats of the company's development are deeply analyzed by using the SWOT analysis model, and the overall development strategy, strategic objectives and management strategy of Yuchai heavy Industry are established. Finally, put forward the implementation measures of the company's development strategy to the ground.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.4

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