新汶礦業(yè)集團煤炭市場競爭戰(zhàn)略研究
發(fā)布時間：2019-02-21 09:27
【摘要】：隨著我國經(jīng)濟環(huán)境的變化和能源產(chǎn)業(yè)調(diào)整的深化,煤炭行業(yè)開始出現(xiàn)供大于求局面,煤炭企業(yè)開始面臨更為激烈的市場競爭。特別是當(dāng)前,在全球金融危機影響下,國內(nèi)煤炭需求增長較慢,煤炭企業(yè)的退出壁壘較高,煤礦產(chǎn)能快速擴張的慣性使煤炭市場波動較大,煤炭銷售壓力開始加重,市場變數(shù)較多。同時,替代煤炭的能源品種增加,使煤炭市場競爭猶如雪上加霜；而外國的煤炭大量涌入國內(nèi)市場,進一步加劇了煤炭企業(yè)競爭的程度。因此,研究煤炭企業(yè)的競爭戰(zhàn)略顯得十分重要和迫切。本文通過對新汶礦業(yè)集團有限責(zé)任公司煤炭市場競爭的研究,通過探討其競爭現(xiàn)狀中存在的不足和缺陷,為其分析尋找一種適合煤礦產(chǎn)業(yè)發(fā)展的競爭戰(zhàn)略,具有重要的理論意義和參考價值。 本文采用了文獻研究與實踐研究相結(jié)合的分析方法,在梳理一般競爭戰(zhàn)略理論與藍海戰(zhàn)略理論的基礎(chǔ)上,運用五力模型分析、SWOT分析、PEST分析、四步動作框架分析等工具,在對新汶礦業(yè)集團的內(nèi)部條件和外部環(huán)境進行科學(xué)研判的情況下,為其設(shè)計了適合公司情況的競爭戰(zhàn)略。本文的創(chuàng)新點是：為新汶礦業(yè)集團設(shè)計了與眾不同的可操作性強競爭戰(zhàn)略——有限差異化基礎(chǔ)上的成本領(lǐng)先戰(zhàn)略；并為該戰(zhàn)略方案的實施提出了措施和保障條件。 本文共有7章,第1章是導(dǎo)論,主要是提出研究的問題。第2章是相關(guān)理論分析,主要是對相關(guān)理論進行梳理,為制定競爭戰(zhàn)略提供理論依據(jù)。第3章分析新汶礦業(yè)集團總體狀況,發(fā)現(xiàn)其現(xiàn)存的問題與不足。第4章運用PEST分析工具和五種力量模型,對公司所面臨的外部宏觀環(huán)境、行業(yè)環(huán)境和客戶環(huán)境進行分析,發(fā)現(xiàn)公司面臨的機會與威脅。第5章運用SWOT分析和四步動作框架分析,為新汶礦業(yè)集團設(shè)計出新的市場競爭戰(zhàn)略——有限差異化基礎(chǔ)上的成本領(lǐng)先戰(zhàn)略。第6章研究新戰(zhàn)略的實施,并提出了競爭戰(zhàn)略的實施措施和保障條件。第7章是結(jié)論與展望。
[Abstract]:With the change of our country's economic environment and the deepening of the adjustment of energy industry, the coal industry began to oversupply and the coal enterprises began to face more fierce market competition. Especially at present, under the influence of the global financial crisis, the domestic coal demand is growing slowly, the exit barriers of coal enterprises are high, the inertia of rapid expansion of coal production capacity makes the coal market fluctuate greatly, and the pressure on coal sales begins to increase. There are many market variables. At the same time, the increase in the variety of energy sources to replace coal makes the competition in the coal market worse, while the foreign coal flows into the domestic market in large numbers, which further intensifies the competition of coal enterprises. Therefore, it is very important and urgent to study the competitive strategy of coal enterprises. Through the study of the coal market competition of Xinwen Mining Group Co., Ltd., this paper discusses the shortcomings and defects in the present situation of its competition, and finds a competitive strategy suitable for the development of the coal industry for its analysis. It has important theoretical significance and reference value. Based on the general competitive strategy theory and blue sea strategy theory, this paper uses five force model analysis, SWOT analysis, PEST analysis, four-step action frame analysis and so on. Based on the scientific study of the internal conditions and external environment of Xinwen Mining Group, a competitive strategy suitable for the company is designed. The innovation of this paper is as follows: to design a unique and operable competitive strategy for Xinwen Mining Group, a cost leading strategy based on finite differentiation, and to put forward measures and guarantee conditions for the implementation of the strategy. This paper has 7 chapters, the first chapter is an introduction, mainly put forward the question of research. Chapter 2 is the related theoretical analysis, mainly to comb the relevant theories, to provide a theoretical basis for the formulation of competitive strategy. Chapter 3 analyzes the general situation of Xinwen Mining Group and finds out its existing problems and shortcomings. Chapter 4 analyzes the external macro environment, industry environment and customer environment by using PEST analysis tools and five force models, and finds out the opportunities and threats faced by the company. Chapter 5 uses SWOT analysis and four-step framework analysis to design a new strategy of market competition for Xinwen Mining Group, which is cost leading strategy based on finite differentiation. Chapter 6 studies the implementation of the new strategy, and puts forward the implementation measures and guarantee conditions of the competition strategy. Chapter 7 is the conclusion and prospect.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F271;F426.1
本文編號：2427423
[Abstract]:With the change of our country's economic environment and the deepening of the adjustment of energy industry, the coal industry began to oversupply and the coal enterprises began to face more fierce market competition. Especially at present, under the influence of the global financial crisis, the domestic coal demand is growing slowly, the exit barriers of coal enterprises are high, the inertia of rapid expansion of coal production capacity makes the coal market fluctuate greatly, and the pressure on coal sales begins to increase. There are many market variables. At the same time, the increase in the variety of energy sources to replace coal makes the competition in the coal market worse, while the foreign coal flows into the domestic market in large numbers, which further intensifies the competition of coal enterprises. Therefore, it is very important and urgent to study the competitive strategy of coal enterprises. Through the study of the coal market competition of Xinwen Mining Group Co., Ltd., this paper discusses the shortcomings and defects in the present situation of its competition, and finds a competitive strategy suitable for the development of the coal industry for its analysis. It has important theoretical significance and reference value. Based on the general competitive strategy theory and blue sea strategy theory, this paper uses five force model analysis, SWOT analysis, PEST analysis, four-step action frame analysis and so on. Based on the scientific study of the internal conditions and external environment of Xinwen Mining Group, a competitive strategy suitable for the company is designed. The innovation of this paper is as follows: to design a unique and operable competitive strategy for Xinwen Mining Group, a cost leading strategy based on finite differentiation, and to put forward measures and guarantee conditions for the implementation of the strategy. This paper has 7 chapters, the first chapter is an introduction, mainly put forward the question of research. Chapter 2 is the related theoretical analysis, mainly to comb the relevant theories, to provide a theoretical basis for the formulation of competitive strategy. Chapter 3 analyzes the general situation of Xinwen Mining Group and finds out its existing problems and shortcomings. Chapter 4 analyzes the external macro environment, industry environment and customer environment by using PEST analysis tools and five force models, and finds out the opportunities and threats faced by the company. Chapter 5 uses SWOT analysis and four-step framework analysis to design a new strategy of market competition for Xinwen Mining Group, which is cost leading strategy based on finite differentiation. Chapter 6 studies the implementation of the new strategy, and puts forward the implementation measures and guarantee conditions of the competition strategy. Chapter 7 is the conclusion and prospect.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F271;F426.1
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