發(fā)布時(shí)間：2018-12-23 10:46

【摘要】：隨著汽車工業(yè)的迅猛發(fā)展,我國(guó)汽車的產(chǎn)量呈幾何基數(shù)增長(zhǎng)。與此同時(shí),汽車數(shù)量的增長(zhǎng)與停車位短缺的矛盾日益突出。立體車庫(kù)制造業(yè)是在此背景中出現(xiàn)的新興產(chǎn)業(yè),該產(chǎn)業(yè)中的企業(yè)發(fā)展面臨著巨大的挑戰(zhàn)和機(jī)遇。為探討立體車庫(kù)制造企業(yè)的競(jìng)爭(zhēng)戰(zhàn)略及實(shí)施措施,本文以泰山公司為例進(jìn)行研究。該公司是從事智能化立體停車設(shè)備和倉(cāng)儲(chǔ)設(shè)備制造、銷售、安裝、維保業(yè)務(wù)的專業(yè)公司,擁有近70項(xiàng)專利技術(shù),產(chǎn)品質(zhì)量及功能較同類產(chǎn)品領(lǐng)先。公司抓住立體車庫(kù)行業(yè)高速發(fā)展的有利時(shí)機(jī),憑借自身良好的技術(shù)實(shí)力、強(qiáng)大的研發(fā)能力和先進(jìn)的運(yùn)作模式,借助政策優(yōu)勢(shì)在行業(yè)中占據(jù)了一席之地,近兩年發(fā)展迅猛。但隨著發(fā)展,公司也出現(xiàn)了市場(chǎng)營(yíng)銷環(huán)節(jié)薄弱,固定資產(chǎn)投入過快使得企業(yè)資金緊張,成本上升等問題,面對(duì)市場(chǎng)的巨大需求和激烈的市場(chǎng)競(jìng)爭(zhēng),企業(yè)缺乏清晰的戰(zhàn)略選擇和定位。選擇何種競(jìng)爭(zhēng)戰(zhàn)略加以實(shí)施才能抓住機(jī)會(huì)并應(yīng)對(duì)外部環(huán)境的威脅,是泰山公司當(dāng)前需要迫切解決的問題。本論文從外部環(huán)境和內(nèi)部資源能力兩方面對(duì)泰山公司進(jìn)行了深入剖析,探討其面臨的機(jī)會(huì)、威脅,以及具備的優(yōu)勢(shì)和劣勢(shì)。通過SWOT分析最后得到泰山公司的戰(zhàn)略定位,從差異化戰(zhàn)略的視角具體探討了該公司的競(jìng)爭(zhēng)戰(zhàn)略,最后從組織管理、考核機(jī)制、經(jīng)營(yíng)管理、業(yè)務(wù)流程打造、人才引進(jìn)和企業(yè)文化建設(shè)等方面提出了相應(yīng)的實(shí)施保障措施。本研究指出企業(yè)應(yīng)清醒地認(rèn)識(shí)行業(yè)環(huán)境及立體車庫(kù)業(yè)競(jìng)爭(zhēng)特點(diǎn),根據(jù)具體情況制定具有競(jìng)爭(zhēng)力的經(jīng)營(yíng)模式和市場(chǎng)競(jìng)爭(zhēng)方式,適時(shí)調(diào)整企業(yè)的管理制度,使企業(yè)能夠獲取長(zhǎng)期的生存和發(fā)展。
[Abstract]:With the rapid development of automobile industry, the output of automobile in China is increasing from geometric base. At the same time, the contradiction between the growth of the number of cars and the shortage of parking space is increasingly prominent. The stereoscopic garage manufacturing industry is a new industry in this background. The development of the enterprises in this industry is faced with great challenges and opportunities. In order to discuss the competitive strategy and implementing measures of stereoscopic garage manufacturing enterprises, this paper takes Taishan Company as an example. The company is engaged in intelligent three-dimensional parking equipment and storage equipment manufacturing, sales, installation, maintenance and maintenance business of professional companies, with nearly 70 patents technology, product quality and function than similar products leading. The company seize the favorable opportunity of the rapid development of the stereoscopic garage industry, with its own good technical strength, strong R & D capabilities and advanced operation mode, with the help of policy advantages in the industry occupied a place, the recent two years of rapid development. But along with the development, the company also appeared the marketing link is weak, the fixed assets investment too fast causes the enterprise capital to be tight, the cost rises and so on question, faces the market huge demand and the fierce market competition. The enterprise lacks clear strategic choice and position. It is urgent for Taishan Company to choose which competitive strategy to implement in order to seize the opportunity and deal with the threat of external environment. This paper makes a deep analysis of Taishan Company from two aspects of external environment and internal resource ability, and discusses the opportunities, threats, strengths and weaknesses of Taishan Company. Finally, through the analysis of SWOT, we get the strategic orientation of Taishan Company, discuss the competition strategy of Taishan Company from the perspective of differentiation strategy, and finally, from the organizational management, assessment mechanism, management, business process building, Talent introduction and corporate culture construction and other aspects of the implementation of the corresponding safeguards. This study points out that enterprises should clearly understand the industry environment and the characteristics of three-dimensional garage industry competition, formulate competitive business model and market competition mode according to the specific conditions, and adjust the management system of the enterprise in good time. To enable enterprises to obtain long-term survival and development.
【學(xué)位授予單位】：華中科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.471;F272

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