【摘要】：運(yùn)營(yíng)計(jì)劃,一方面,運(yùn)營(yíng)從理論上理解為運(yùn)營(yíng)管理,是對(duì)運(yùn)營(yíng)過程的計(jì)劃、組織、實(shí)施和控制,是與產(chǎn)品生產(chǎn)和服務(wù)創(chuàng)造密切相關(guān)的各項(xiàng)管理工作的總稱。另一方面,從公司的運(yùn)營(yíng)上,運(yùn)營(yíng)計(jì)劃一般指的是一個(gè)項(xiàng)目或者要實(shí)施的工作向正常方向前進(jìn)所制定的有預(yù)見性的進(jìn)程性計(jì)劃。這些項(xiàng)目和要實(shí)施的工作,則是運(yùn)營(yíng)計(jì)劃所要達(dá)到的目標(biāo),運(yùn)營(yíng)計(jì)劃實(shí)施的就是這些運(yùn)營(yíng)的項(xiàng)目和實(shí)施的工作。 在中國(guó)制造成為世界標(biāo)志的今天,中國(guó)的多數(shù)民營(yíng)制造企業(yè)仍然面臨管理人員素質(zhì)不高、學(xué)歷普遍偏低的今天。在中國(guó)制造企業(yè)推行新的運(yùn)營(yíng)目標(biāo)時(shí),發(fā)現(xiàn)管理人員很難掌握新管理的方法,甚至有時(shí)理解管理的目的和實(shí)際都做不到。在這種情況下,一份根據(jù)公司的實(shí)際現(xiàn)狀,而制定的運(yùn)營(yíng)計(jì)劃改善,就成為了一個(gè)公司實(shí)現(xiàn)目標(biāo)必不可少的一部分。 論文通過A公司運(yùn)營(yíng)計(jì)劃改善的實(shí)踐細(xì)節(jié)研究,結(jié)合當(dāng)前制造型中小企業(yè)面臨的運(yùn)營(yíng)管理疑惑,從廣東省制造型中小企業(yè)的管理現(xiàn)狀出發(fā),研究了小企業(yè)老板帶團(tuán)隊(duì)的運(yùn)營(yíng)特點(diǎn)與存在的問題,通過建立了運(yùn)營(yíng)計(jì)劃改善實(shí)施的成本預(yù)算體系,結(jié)合目標(biāo)管理的指標(biāo)體系、組織以實(shí)現(xiàn)企業(yè)目標(biāo)的運(yùn)營(yíng)計(jì)劃改善實(shí)施模型。同時(shí)選擇作者自己實(shí)際管理的A公司作為中小企業(yè)樣本進(jìn)行研究。在A公司實(shí)施新運(yùn)營(yíng)計(jì)劃的過程中,通過公司的目標(biāo)設(shè)定和各指標(biāo)實(shí)施。對(duì)運(yùn)營(yíng)計(jì)劃的特點(diǎn)和實(shí)際實(shí)施改善的方式總結(jié)了實(shí)際操作型體會(huì)。本文也是A公司運(yùn)營(yíng)計(jì)劃的實(shí)踐與思考。整篇論文先闡述運(yùn)營(yíng)計(jì)劃與運(yùn)營(yíng)管理,在中國(guó)制造企業(yè)的應(yīng)用實(shí)況；進(jìn)而以A公司實(shí)施運(yùn)營(yíng)計(jì)劃改善為實(shí)例,分析和表達(dá)在運(yùn)營(yíng)計(jì)劃思想指導(dǎo)下,運(yùn)營(yíng)管理的設(shè)計(jì)和實(shí)施改善的方式；再綜合A公司運(yùn)營(yíng)計(jì)劃改善過程中的一些問題,對(duì)制造企業(yè)、特別是家電類的制造型企業(yè)在改善運(yùn)營(yíng)計(jì)劃模式時(shí),提出個(gè)人的實(shí)際操作建議和操作方式。 中國(guó)制造雖然成為世界標(biāo)志,但中國(guó)制造要和世界企業(yè)并軌,在學(xué)習(xí)和實(shí)施各種先進(jìn)的管理模式時(shí),就不能單純的以拿來(lái)主義進(jìn)行硬套。在中國(guó)不乏運(yùn)營(yíng)管理成功的企業(yè),但對(duì)很多中小型制造企業(yè),在運(yùn)營(yíng)管理上,根本不知道該如何有計(jì)劃的運(yùn)營(yíng)。在實(shí)際操作上,這些企業(yè)的管理人還在不斷的探索,或摸著石頭過河做一些嘗試。僅希望本文的一些研究能給正在實(shí)施企業(yè)變革,關(guān)心公司目標(biāo)管理和運(yùn)營(yíng)實(shí)施的人,提供一些參考。
[Abstract]:Business plan, on the one hand, is understood as operation management in theory, and it is the general term for the planning, organization, implementation and control of the operation process, which is closely related to the production of products and the creation of services. On the other hand, in terms of the operation of the company, the business plan generally refers to a project or work to be implemented to the normal direction of the development of a predictable process plan. These projects and the work to be carried out are the goals to be achieved by the Business Plan, which implements the projects and the implementation of these operations. Today, when Chinese manufacture has become the symbol of the world, most of the private manufacturing enterprises in China are still faced with a low quality of management personnel and low academic qualifications. When Chinese manufacturing enterprises carry out new operation goals, they find it difficult for managers to grasp new management methods, and sometimes they can't even understand the purpose and practice of management. In this case, an improved business plan, based on the actual situation of the company, becomes an essential part of a company to achieve its goals. Based on the practical details of company A's business plan improvement, combined with the current manufacturing SMEs' operational and management doubts, this paper starts from the management status of manufacturing SMEs in Guangdong Province. This paper studies the operation characteristics and existing problems of small business owners with teams, establishes a cost budget system for the improvement and implementation of business plans, and organizes a business plan improvement implementation model to achieve business objectives by combining the target management index system. At the same time, I choose A company as the sample of small and medium enterprises. In the implementation of the new business plan, through the company's goals and targets to implement. The characteristics of the Business Plan and the ways to improve the actual implementation are summarized. This paper is also the practice and thinking of A Company's Business Plan. The whole paper first describes the business plan and operation management in China's manufacturing enterprises in the application of the reality; Then take A company to implement the business plan improvement as an example, analyzes and expresses under the business plan thought instruction, the operation management design and the implementation improvement way; By synthesizing some problems in the improvement process of company A's business plan, the author puts forward personal practical operation suggestions and operation methods for manufacturing enterprises, especially the manufacturing enterprises of household appliances, when improving the mode of operation plan. Although made in China has become the symbol of the world, it is necessary to merge with the enterprises of the world. In learning and implementing various advanced management models, it is impossible to simply apply the doctrine to the hard set. There are many successful operators in China, but for many small and medium-sized manufacturing companies, they do not know how to operate in a planned way. In practice, the managers of these enterprises are still exploring, or trying to cross the river by touching the stone. It is hoped that some of the studies in this paper can provide some references for those who are carrying out enterprise reform and who are concerned about the management and operation of the company's objectives.
【學(xué)位授予單位】：廣東工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.6

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