【摘要】：全球半導(dǎo)體市場在2012年衰退2.5%后,2013年恢復(fù)緩慢增長,年成長率達(dá)4.9%。2013年全球半導(dǎo)體市場營業(yè)額達(dá)3190億美元,較2012年的3029億美元成長4.9%,2013年消費類電子的發(fā)展推動了半導(dǎo)體業(yè)產(chǎn)業(yè)營收的增加。2014年隨著全球經(jīng)濟(jì)逐步復(fù)蘇,帶動半導(dǎo)體產(chǎn)業(yè)繼續(xù)平穩(wěn)增長。 對于我國市場,由于政府對半導(dǎo)體產(chǎn)業(yè)作為工業(yè)基礎(chǔ)這一產(chǎn)品特性的認(rèn)識加深,利好政策逐步出臺,將加速我國半導(dǎo)體產(chǎn)業(yè)步入新的一輪成長階段。4G-LTE,移動互聯(lián)網(wǎng),物聯(lián)網(wǎng),云計算,大數(shù)據(jù),新能源,可穿戴設(shè)備,汽車電子,醫(yī)療電子,智慧城市,智能家居,智能電網(wǎng)等應(yīng)用前景看好,國家支持半導(dǎo)體產(chǎn)業(yè)發(fā)展的態(tài)度明確,我國半導(dǎo)體產(chǎn)業(yè)的發(fā)展前景可觀。 隨著半導(dǎo)體元器件企業(yè)競爭的不斷加劇,大型半導(dǎo)體元器件制造企業(yè)間并購整合與資本運作日趨頻繁,各大元器件廠商越來越重視對行業(yè)市場的研究,對銷售渠道的研究,特別是對企業(yè)發(fā)展環(huán)境和客戶需求趨勢變化的深入研究。本文從我國半導(dǎo)體市場的銷售渠道著手,分析我國半導(dǎo)體市場的現(xiàn)狀,特點,機(jī)會及現(xiàn)有銷售渠道面臨的問題和挑戰(zhàn)；研究了從半導(dǎo)體制造商,分銷商到客戶之間的關(guān)系；也分析了全球分銷商,我國本土分銷商的各自的優(yōu)缺點,繼而按照我國半導(dǎo)體元器件市場的現(xiàn)狀,總結(jié)出符合我國電子產(chǎn)業(yè)現(xiàn)狀的銷售渠道。
[Abstract]:After declining 2.5% in 2012, the global semiconductor market resumed its slow growth in 2013, with an annual growth rate of 4.9% and a turnover of US $319 billion in 2013. The growth of consumer electronics in 2013 boosted the semiconductor industry's revenue growth from $302.9 billion in 2012. 2014 saw the semiconductor industry continue to grow steadily as the global economy recovers. For the Chinese market, because the government has a deeper understanding of the semiconductor industry as the foundation of the industry, and a favorable policy is gradually issued, it will accelerate the semiconductor industry in our country to step into a new round of growth. 4G-LTE. mobile Internet of things, Internet of things. Cloud computing, big data, new energy sources, wearable devices, automotive electronics, medical electronics, smart cities, smart homes, smart grids, and other applications have promising prospects. The state has a clear attitude toward supporting the development of the semiconductor industry. The prospect of development of semiconductor industry in China is considerable. With the increasing competition of semiconductor components enterprises, M & A integration and capital operation among large semiconductor components manufacturing enterprises are becoming more and more frequent. The major component manufacturers pay more and more attention to the research on the industry market and the sales channels. Especially to the enterprise development environment and the customer demand trend change thorough research. In this paper, the current situation, characteristics, opportunities, problems and challenges of semiconductor market in China are analyzed, and the relationship between semiconductor manufacturers, distributors and customers is studied. The advantages and disadvantages of the global distributors and local distributors are also analyzed, and then according to the current situation of the semiconductor components market in China, the sales channels which accord with the current situation of the electronic industry in China are summarized.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.6;F274

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