【摘要】：基于生態(tài)位理論,構(gòu)建了"資源-能力-地位"企業(yè)生態(tài)位評(píng)價(jià)體系,用以對(duì)企業(yè)專有資源進(jìn)行分析與評(píng)價(jià)。以中國智能手機(jī)市場為背景,選取華為手機(jī)為目標(biāo)品牌企業(yè),利用所構(gòu)建的評(píng)價(jià)體系計(jì)算了華為與其竟?fàn)帉?duì)手的資源生態(tài)位重疊度和資源生態(tài)位總排名。分析結(jié)果顯示,運(yùn)用該評(píng)價(jià)體系能清楚地對(duì)企業(yè)內(nèi)外部資源進(jìn)行分類分析,并通過與竟?fàn)帉?duì)手資源的對(duì)比,找到企業(yè)資源的優(yōu)勢(shì)和劣勢(shì),為企業(yè)竟?fàn)帒?zhàn)略的制定提供決策依據(jù)。
[Abstract]:Based on the niche theory, the enterprise niche evaluation system of "resources-capability-status" is constructed, which is used to analyze and evaluate the enterprise's proprietary resources. Taking the Chinese smartphone market as the background, Huawei mobile phone is selected as the target brand enterprise, and the resource niche overlap degree and total ranking of resources niche of Huawei and its competitors are calculated by using the evaluation system constructed. The results show that the evaluation system can be used to classify and analyze the internal and external resources of enterprises clearly, and find the advantages and disadvantages of the resources of enterprises through the comparison with the resources of competitors, and provide the decision basis for the making of competitive strategies.
【作者單位】： 鄭州大學(xué)管理工程學(xué)院;
【分類號(hào)】：F426.63

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