W新能源公司發(fā)展戰(zhàn)略研究
發(fā)布時間：2018-10-09 15:16
【摘要】：從19世紀(jì)60年代英國工業(yè)革命到現(xiàn)在全球化經(jīng)濟大發(fā)展,傳統(tǒng)能源的消耗量越來越大,環(huán)境污染問題越來越嚴(yán)重,大國之間對能源的博弈也越來越激烈,甚至爆發(fā)石油危機及能源戰(zhàn)爭,發(fā)展新能源已經(jīng)變得越來越急迫。W公司作為國內(nèi)新能源企業(yè)的代表,如何抓住經(jīng)濟發(fā)展對新能源的大量需求帶來的機遇,迎接市場復(fù)雜環(huán)境的挑戰(zhàn),推進企業(yè)可持續(xù)發(fā)展,成為企業(yè)經(jīng)營者和管理者急需面對和解決的重大課題。本文運用企業(yè)戰(zhàn)略管理相關(guān)理論和戰(zhàn)略分析相關(guān)工具,對W公司戰(zhàn)略的分析、制定、實施的全過程進行了系統(tǒng)的研究和描述。本文的結(jié)論不僅能推進W公司戰(zhàn)略實施,切實提高內(nèi)部管理水平,促進企業(yè)可持續(xù)發(fā)展,而且對光伏行業(yè)中類似企業(yè)的戰(zhàn)略制定和戰(zhàn)略實施控制也具有一定的實際指導(dǎo)意義。本文首先提出了W公司制定發(fā)展戰(zhàn)略的背景和意義,指出戰(zhàn)略管理研究的相關(guān)流派,并闡述了本文研究的主要內(nèi)容和方法。其次運用PEST分析方法對W公司所處的宏觀環(huán)境進行了總體分析,運用波特五力模型對W公司所在的行業(yè)環(huán)境進行了詳盡的分析,并依據(jù)EFE矩陣對W公司的外部環(huán)境影響進行綜合評價。然后,對W公司的人力資源、技術(shù)力量、客戶渠道等內(nèi)部資源進行了分析,并依據(jù)IFE矩陣對W公司的內(nèi)部環(huán)境做出綜合評價。最后結(jié)合W公司的內(nèi)外部因素的綜合評價,運用SWOT矩陣模型提出W公司的發(fā)展戰(zhàn)略選擇,依據(jù)公司的戰(zhàn)略定位和發(fā)展目標(biāo)最終確定了適合W公司的發(fā)展戰(zhàn)略,并根據(jù)W公司的實際情況,制定了支撐總體戰(zhàn)略實施的各職能戰(zhàn)略,介紹了戰(zhàn)略評價和控制的有效方法。
[Abstract]:From the British Industrial Revolution in the 1860s to the great development of the global economy, the consumption of traditional energy is increasing, the problem of environmental pollution is becoming more and more serious, and the game of energy among big countries is becoming more and more intense. Even with the outbreak of the oil crisis and the energy war, the development of new energy has become more and more urgent. As a representative of domestic new energy enterprises, how to seize the opportunity brought by the massive demand for new energy from economic development, To meet the challenge of complex market environment and to promote the sustainable development of enterprises, it has become an urgent task for managers and managers to face and solve. In this paper, the whole process of W Company's strategy analysis, formulation and implementation is systematically studied and described by using the relevant theories of enterprise strategic management and the relevant tools of strategic analysis. The conclusion of this paper can not only promote the implementation of W company strategy, improve the level of internal management, promote the sustainable development of enterprises, but also have a certain practical guiding significance for the strategy formulation and strategy implementation control of similar enterprises in photovoltaic industry. This paper first puts forward the background and significance of W Company to formulate development strategy, points out the relevant schools of strategic management research, and expounds the main contents and methods of this paper. Secondly, the author makes a general analysis of the macro environment of W Company by using PEST analysis method, and makes a detailed analysis of the industry environment of W Company by using Porter's five Force Model. According to the EFE matrix, the external environmental impact of W Company is evaluated. Then, the author analyzes the internal resources of W Company, such as human resource, technical force, customer channel and so on, and makes a comprehensive evaluation of the internal environment of W Company according to the IFE matrix. Finally, combined with the comprehensive evaluation of internal and external factors of W Company, the development strategy choice of W Company is put forward by using SWOT matrix model, and the development strategy suitable for W Company is finally determined according to the strategic orientation and development goal of W Company. According to the actual situation of W Company, the functional strategies supporting the implementation of the overall strategy are formulated, and the effective methods of strategic evaluation and control are introduced.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.2;F272
本文編號：2259805
[Abstract]:From the British Industrial Revolution in the 1860s to the great development of the global economy, the consumption of traditional energy is increasing, the problem of environmental pollution is becoming more and more serious, and the game of energy among big countries is becoming more and more intense. Even with the outbreak of the oil crisis and the energy war, the development of new energy has become more and more urgent. As a representative of domestic new energy enterprises, how to seize the opportunity brought by the massive demand for new energy from economic development, To meet the challenge of complex market environment and to promote the sustainable development of enterprises, it has become an urgent task for managers and managers to face and solve. In this paper, the whole process of W Company's strategy analysis, formulation and implementation is systematically studied and described by using the relevant theories of enterprise strategic management and the relevant tools of strategic analysis. The conclusion of this paper can not only promote the implementation of W company strategy, improve the level of internal management, promote the sustainable development of enterprises, but also have a certain practical guiding significance for the strategy formulation and strategy implementation control of similar enterprises in photovoltaic industry. This paper first puts forward the background and significance of W Company to formulate development strategy, points out the relevant schools of strategic management research, and expounds the main contents and methods of this paper. Secondly, the author makes a general analysis of the macro environment of W Company by using PEST analysis method, and makes a detailed analysis of the industry environment of W Company by using Porter's five Force Model. According to the EFE matrix, the external environmental impact of W Company is evaluated. Then, the author analyzes the internal resources of W Company, such as human resource, technical force, customer channel and so on, and makes a comprehensive evaluation of the internal environment of W Company according to the IFE matrix. Finally, combined with the comprehensive evaluation of internal and external factors of W Company, the development strategy choice of W Company is put forward by using SWOT matrix model, and the development strategy suitable for W Company is finally determined according to the strategic orientation and development goal of W Company. According to the actual situation of W Company, the functional strategies supporting the implementation of the overall strategy are formulated, and the effective methods of strategic evaluation and control are introduced.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.2;F272
【參考文獻】
相關(guān)期刊論文 前2條
1 趙昌武;科學(xué)利用五個常用的戰(zhàn)略分析工具[J];武漢冶金管理干部學(xué)院學(xué)報;2005年01期
2 陳麗珍;胡越;;“雙反”下我國光伏產(chǎn)業(yè)的發(fā)展與調(diào)整研究[J];中國商貿(mào);2014年11期
相關(guān)碩士學(xué)位論文 前1條
1 陳鋼;我國新能源產(chǎn)業(yè)的政府補貼研究[D];浙江財經(jīng)學(xué)院;2012年
，本文編號：2259805
本文鏈接：http://sikaile.net/jingjilunwen/gongyejingjilunwen/2259805.html
最近更新
教材專著
