【摘要】：人力資源已經(jīng)成為企業(yè)贏得競爭優(yōu)勢最重要的資源,在企業(yè)發(fā)展的過程中發(fā)揮著重要的作用,是企業(yè)實現(xiàn)戰(zhàn)略目標(biāo)的重要推力。但是,很多企業(yè)尤其是快速發(fā)展的連鎖零售企業(yè),多數(shù)時候開展的培訓(xùn)是隨意和盲目的,缺少必要的培訓(xùn)需求調(diào)研與分析,忽視對業(yè)務(wù)的支持,又缺乏對培訓(xùn)效果的評估,久而久之培訓(xùn)就失去了它在企業(yè)的作用與價值,而最終培訓(xùn)在企業(yè)中也變成了可有可無的工作。 本文針對此問題,對具有一定代表性的連鎖零售型的公司-達(dá)芙妮公司的培訓(xùn)效果評估進(jìn)行了分析與研究,通過培訓(xùn)效果評估模型的學(xué)習(xí)與借鑒,得出達(dá)芙妮公司需采用科學(xué)的評估程序及選擇適宜的評估模型：在對受訓(xùn)者評估時,達(dá)芙妮公司可參照菲力普斯的五級評估模型,而在對培訓(xùn)工作本身進(jìn)行評估時,較為適宜的是CIPP模型。并采用定量與定性相結(jié)合的方法對達(dá)芙妮公司的培訓(xùn)現(xiàn)狀進(jìn)行評估與分析,最終了解達(dá)芙妮公司培訓(xùn)存在的主要問題：缺少有效的培訓(xùn)需求調(diào)研、培訓(xùn)未緊緊圍繞企業(yè)戰(zhàn)略發(fā)展,培訓(xùn)體系不完善等。依此對達(dá)芙妮公司培訓(xùn)效果的現(xiàn)狀及存在的問題進(jìn)行深層次分析,從而提出改善培訓(xùn)效果的有效策略與措施。 本文在對達(dá)芙妮公司的培訓(xùn)現(xiàn)狀進(jìn)行深入研究,總結(jié)有效的培訓(xùn)效果評估方案,并制定提升培訓(xùn)效果的策略。此研究不僅對達(dá)芙妮公司,相信對整個連鎖零售行業(yè)的培訓(xùn)都有一定的參考價值。以此作為研究的重點(diǎn),并力圖創(chuàng)新。
[Abstract]:Human resource has become the most important resource for enterprises to win competitive advantage, which plays an important role in the process of enterprise development and is an important thrust for enterprises to achieve their strategic goals. However, many enterprises, especially the fast developing chain retail enterprises, most of the time carry out the training is random and blind, lack the necessary training needs research and analysis, ignore the support to the business, and lack the evaluation of the training effect. Over time, training loses its role and value in the enterprise, and the final training in the enterprise has become an optional job. In order to solve this problem, this paper analyzes and studies the training effect evaluation of Daphne Company, a representative chain retail company, through the study and reference of the training effect evaluation model. It is concluded that Daphne needs to adopt a scientific evaluation procedure and select an appropriate evaluation model: in evaluating the trainees, Daphne can refer to Phelps' level 5 assessment model, while evaluating the training work itself. CIPP model is more suitable. And using quantitative and qualitative methods to evaluate and analyze the training status of Daphne Company, finally understand the main problems of Daphne training: lack of effective training needs research. Training is not tightly around enterprise strategy development, training system is not perfect and so on. Based on this, the present situation and existing problems of Daphne's training effect are deeply analyzed, and the effective strategies and measures to improve the training effect are put forward. In this paper, the current training situation of Daphne Company is deeply studied, the effective training effect evaluation scheme is summarized, and the strategies to improve the training effect are worked out. This study is not only helpful to Daphne, but also to the whole chain retail industry. Take this as the focal point of the research, and try hard to innovate.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.8;F272.92

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本文編號：2234279