【摘要】：隨著中國(guó)進(jìn)入WTO,我國(guó)的汽車產(chǎn)業(yè)正以前所未有的速度迅猛發(fā)展,到2012年,中國(guó)汽車年產(chǎn)銷已經(jīng)超過(guò)1900萬(wàn)輛,超越日本和美國(guó),成為全球第一大汽車產(chǎn)銷市場(chǎng)。中國(guó)如此龐大的汽車及汽車零部件市場(chǎng),吸引了全球幾乎所有的汽車制造商和主要零部件公司。從現(xiàn)實(shí)情況來(lái)看,國(guó)外品牌的汽車和汽車零部件,包括全進(jìn)口或者合資組裝的,在中國(guó)的市場(chǎng)上大行其道,占據(jù)了大部分的市場(chǎng)份額,攫取了豐厚的回報(bào),然而由于技術(shù)、質(zhì)量甚至消費(fèi)觀念的原因,本土汽車品牌在中國(guó)市場(chǎng)上卻舉步維艱,生存空間一次又一次的被擠壓。 與此同時(shí),中國(guó)作為全球商品的制造基地,向世界各地輸出大量的商品,中國(guó)采購(gòu)(CHINA SOURCING)一時(shí)間成為熱門詞,各大買家紛至沓來(lái)在中國(guó)建立采購(gòu)辦事處、采購(gòu)中心,實(shí)施國(guó)際化采購(gòu)。然而熱鬧中,中國(guó)本土企業(yè)卻惘然若失,一時(shí)找不到“方向”。熱衷于國(guó)際采購(gòu)的是國(guó)外品牌、海外的大公司,中國(guó)的本土企業(yè)卻依然是瞻前顧后、猶豫不決。對(duì)于國(guó)際采購(gòu)意識(shí)的薄弱、對(duì)于國(guó)際采購(gòu)經(jīng)驗(yàn)的不足,都是制約著中國(guó)企業(yè)實(shí)施國(guó)際化戰(zhàn)略、進(jìn)行國(guó)際采購(gòu)的問(wèn)題。中國(guó)本土企業(yè)如果想進(jìn)一步的發(fā)展,必須在國(guó)際化上下功夫,努力提高品牌競(jìng)爭(zhēng)力,培養(yǎng)和建立國(guó)際采購(gòu)組織和采購(gòu)人才,實(shí)施國(guó)際采購(gòu)。 為此,本文著眼于中國(guó)本土的汽車制造企業(yè)-吉利汽車,在吉利汽車公司實(shí)施國(guó)際化戰(zhàn)略的過(guò)程中,對(duì)于“汽車零部件的國(guó)際采購(gòu)管理”這一課題,進(jìn)行探討和研究,希望通過(guò)對(duì)吉利汽車海外采購(gòu)管理的實(shí)踐分析,提出在國(guó)際采購(gòu)過(guò)程中對(duì)于國(guó)際采購(gòu)供應(yīng)商管理、國(guó)際采購(gòu)供應(yīng)鏈信息平臺(tái)、國(guó)際采購(gòu)本地化產(chǎn)品開發(fā)管理等方面的改進(jìn)措施。希望通過(guò)對(duì)上述一系列內(nèi)容的分析探討,能夠使國(guó)內(nèi)汽車企業(yè)認(rèn)識(shí)到國(guó)際采購(gòu)的價(jià)值和重要性,了解到如何成功建設(shè)國(guó)際采購(gòu)體系,并且在過(guò)程中改進(jìn)的措施和方案。在這個(gè)意義上,本篇論文具有一定的現(xiàn)實(shí)意義與參考價(jià)值。
[Abstract]:With China's entry into WTO, China's automobile industry is developing at an unprecedented speed. By 2012, China's automobile production and sales have exceeded 19 million vehicles, surpassing Japan and the United States, becoming the world's largest auto production and marketing market. China's huge auto and auto parts market has attracted almost all of the world's automakers and major parts companies. In reality, foreign brands of cars and auto parts, including wholly imported or joint-venture assembly, are popular in the Chinese market, taking up most of the market share and gaining rich returns. However, because of technology, The reason of the quality and even the consumption idea is that the local automobile brand is struggling in the Chinese market, and the living space is squeezed again and again. At the same time, as a manufacturing base for global commodities, China exports a large number of goods to various parts of the world. For a while, China's procurement of (CHINA SOURCING) has become a popular word, and major buyers have been pouring in to set up procurement offices and procurement centers in China. Implement international purchasing. However, in the midst of excitement, local enterprises in China have lost their sense of direction for a while. While foreign brands are keen on international sourcing, big overseas companies, Chinese domestic companies still have too much to worry about and hesitate to do. The weakness of international purchasing consciousness and the shortage of international procurement experience restrict the Chinese enterprises to carry out internationalization strategy and international procurement. If China's local enterprises want to further develop, they must make great efforts to improve their brand competitiveness, train and establish international purchasing organizations and talents, and carry out international procurement. Therefore, this paper focuses on Geely Automobile, a native automobile manufacturing enterprise in China. In the course of implementing the international strategy of Geely Automobile Company, this paper discusses and studies the subject of "International purchasing management of automobile parts". Through the practice analysis of overseas procurement management of Geely Automobile, this paper puts forward some measures to improve the international purchasing supplier management, international procurement supply chain information platform, international procurement localization product development management and so on. It is hoped that through the analysis and discussion of the above mentioned contents, the domestic automobile enterprises can realize the value and importance of international procurement, understand how to build the international procurement system successfully, and improve the measures and schemes in the process. In this sense, this paper has a certain practical significance and reference value.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F426.471

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