本文選題：商業(yè)模式 + 價值鏈��； 參考：《北京交通大學》2014年碩士論文

【摘要】：隨著經(jīng)濟全球化和數(shù)字信息時代的到來,各種新的商業(yè)模式層出不窮,企業(yè)在商業(yè)模式的選擇上擁有了更大的空間,價值網(wǎng)商業(yè)模式剛好比較契合當前的經(jīng)濟技術(shù)發(fā)展背景以及愈發(fā)激烈的競爭環(huán)境,如何通過構(gòu)建價值網(wǎng)絡為客戶創(chuàng)造獨特的價值逐漸成為企業(yè)獲取長期競爭優(yōu)勢的關(guān)鍵。但是到目前為止,對商業(yè)模式的研究還處在探討其內(nèi)涵、性質(zhì)以及對典型商業(yè)模式的歸納總結(jié)階段,從價值創(chuàng)造角度,多集中在價值鏈商業(yè)模式的創(chuàng)新研究,對于從價值鏈商業(yè)模式向價值網(wǎng)商業(yè)模式的變遷過程的動態(tài)研究還顯得十分地單薄,這嚴重地制約了商業(yè)模式理論研究向現(xiàn)實價值的實踐轉(zhuǎn)化�；谶@種情況,本論文分析得出了基于價值網(wǎng)商業(yè)模式創(chuàng)新的結(jié)構(gòu)和機理,從而展開了對從價值鏈向價值網(wǎng)演變的商業(yè)模式創(chuàng)新的過程的比較深入的研究。 從我國企業(yè)的商業(yè)模式創(chuàng)新現(xiàn)狀來看,企業(yè)對于價值網(wǎng)的整合保持一種樂觀積極并且歡迎的態(tài)度,但是對于創(chuàng)新的過程如何展開,企業(yè)往往感到非常迷茫和困惑,因此,本文選擇從價值鏈向價值網(wǎng)的演變角度來進行商業(yè)模式創(chuàng)新為主要研究對象。本文首先對商業(yè)模式創(chuàng)新和價值網(wǎng)的內(nèi)涵進行了界定,分析了價值鏈商業(yè)模式創(chuàng)新的現(xiàn)狀特征、出現(xiàn)的問題以及發(fā)展的趨勢,探討了價值網(wǎng)商業(yè)模式創(chuàng)新的內(nèi)涵、結(jié)構(gòu)體系和機理,并系統(tǒng)地提出了基于價值鏈向價值網(wǎng)演變的的商業(yè)模式創(chuàng)新過程的三個階段,探討了每個階段的特征,并運用SWOT分析法比較全面透徹地分析了商業(yè)模式創(chuàng)新的全過程,多角度地展現(xiàn)了商業(yè)模式創(chuàng)新的全貌。針對每個階段的特征以及優(yōu)劣勢、機會和威脅,提出了相對應的各個階段的策略,為企業(yè)進行價值鏈向價值網(wǎng)演變的商業(yè)模式創(chuàng)新的實施提供了具有一定操作性的借鑒和參考。最后,本文通過對蘋果公司價值鏈商業(yè)模式的解構(gòu)以及價值網(wǎng)商業(yè)模式的詳細剖析,來檢驗價值鏈商業(yè)模式向價值網(wǎng)商業(yè)模式的變遷在現(xiàn)實中取得的市場價值。
[Abstract]:With the advent of economic globalization and the digital information age, various new business models emerge in endlessly. Enterprises have more room for choosing business models. The business model of value net is just fit for the background of current economic and technological development and the increasingly fierce competition environment. How to create unique value for customers through the construction of value network has gradually become the key for enterprises to obtain long-term competitive advantage. However, so far, the research on business model is still in the stage of discussing its connotation, nature and the induction and summary of typical business model. From the perspective of value creation, it focuses on the innovation of business model in value chain. The dynamic research on the changing process from the value chain business model to the value net business model is still very thin, which seriously restricts the practical transformation of the business model theory research to the practical value. Based on this situation, this paper analyzes the structure and mechanism of business model innovation based on value net, and further studies the process of business model innovation from value chain to value net. From the current situation of business model innovation of Chinese enterprises, enterprises maintain an optimistic and positive attitude towards the integration of value net, but enterprises often feel very confused and confused about how the process of innovation unfolds. In this paper, business model innovation from value chain to value net is chosen as the main research object. Firstly, this paper defines the connotation of business model innovation and value net, analyzes the current situation, problems and development trend of value chain business model innovation, and probes into the connotation of value net business model innovation. The structure system and mechanism, and the three stages of business model innovation process based on value chain to value net are put forward systematically, and the characteristics of each stage are discussed. The whole process of business model innovation is thoroughly analyzed by SWOT analysis, and the whole view of business model innovation is presented from many angles. According to the characteristics, advantages and disadvantages, opportunities and threats of each stage, the corresponding strategies of each stage are put forward, which can provide some operable reference and reference for the enterprise to carry out the innovation of business model that the value chain evolves from value chain to value net. Finally, through the deconstruction of the value chain business model of Apple and the detailed analysis of the value net business model, this paper tests the market value obtained by the change from the value chain business model to the value net business model in reality.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F273.1;F416.63

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