天堂国产午夜亚洲专区-少妇人妻综合久久蜜臀-国产成人户外露出视频在线-国产91传媒一区二区三区

建發(fā)汽車集團二手車業(yè)務(wù)發(fā)展的規(guī)劃與實施研究

發(fā)布時間:2018-06-27 08:07

  本文選題:二手車 + 建發(fā)汽車; 參考:《廈門大學(xué)》2014年碩士論文


【摘要】:隨著中國汽車市場的快速發(fā)展,二手車行業(yè)發(fā)展進入新階段,同時經(jīng)銷商面臨越發(fā)激烈的整車銷售競爭,更應(yīng)該抓住二手車市場機遇。本文針對建發(fā)汽車經(jīng)銷商集團提出具有建發(fā)汽車特色的二手車業(yè)務(wù)規(guī)劃和實施策略。在理論方面通過梳理了國內(nèi)外的二手車發(fā)展脈絡(luò)與經(jīng)營模式提出了國內(nèi)二手車發(fā)展方向,在應(yīng)用層面則是以建發(fā)汽車的二手車業(yè)務(wù)為例為同行在公司實際業(yè)務(wù)操作層面提供一個有益的借鑒。本論文主要采用文獻法對國內(nèi)外二手車發(fā)展脈絡(luò)進行梳理,同時采用實地研究法深入汽車企業(yè)探究建發(fā)汽車的二手車發(fā)展之路,通過對國內(nèi)外二手市場的梳理,提出了經(jīng)銷商集團在二手車業(yè)務(wù)開展方面的創(chuàng)新之路。結(jié)合建發(fā)汽車的背景以及二手車業(yè)務(wù)開展現(xiàn)狀,本論文提出了建發(fā)汽車的二手車發(fā)展規(guī)劃戰(zhàn)略:即四位一體的經(jīng)營定位(二手車市場、二手車自主經(jīng)營品牌、4S店二手車、電子商務(wù))、品牌化戰(zhàn)略以及集中式的管理重點;從實施層面,建發(fā)汽車將完善自己的二手車交易市場服務(wù)功能,重新建立自己的二手車獨立經(jīng)營公司,同時搭建建發(fā)汽車的二手車4S店網(wǎng)絡(luò),電子商務(wù)則以二手車業(yè)務(wù)為切入點作為汽車售后的服務(wù)支撐。本論文還對建發(fā)汽車二手車業(yè)務(wù)的經(jīng)營進行了預(yù)測,得出了開展二手車業(yè)務(wù)不僅可以增加經(jīng)銷商集團的利潤源,還可降低其經(jīng)營風(fēng)險,同時提升經(jīng)銷商自主品牌的推廣能力的結(jié)論。
[Abstract]:With the rapid development of the automobile market in China, the development of the second-hand car industry has entered a new stage. At the same time, the dealers face the more intense competition of the vehicle sales and should seize the opportunity of the second-hand car market. The development direction of second-hand car at home and abroad is combed and the development direction of second-hand car is put forward. In the application level, the second-hand car business is taken as an example for the company to provide a useful reference for the actual operation of the company. This paper mainly uses the literature method to sort out the development of second-hand cars at home and abroad. At the same time, the method of field research is used to explore the road of car enterprise to explore the development of second-hand car. Through combing the second-hand market at home and abroad, this paper puts forward the innovation way of the dealer group in the development of second-hand car business. It combines the background of the car building and the present situation of the used car business. This paper puts forward the second-hand car construction. Car development planning strategy: the four one integrated management position (used car market, second-hand car independent brand, 4S store used car, electronic commerce), brand strategy and centralized management focus; from the implementation level, building a car will improve its own used car trading market service function, reestablish its own used car independent operation At the same time, the company builds a second-hand car 4S shop network, and e-commerce takes the second-hand car business as the starting point for the service of the car after sale. This paper also predicts the operation of the second-hand car business. It is concluded that the second hand car business can not only increase the profit source of the dealer group, but also reduce its operation. Risk, at the same time, enhance the promotion ability of dealers' independent brands.
【學(xué)位授予單位】:廈門大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F426.471

【參考文獻】

相關(guān)期刊論文 前6條

1 王允;;淺析定位理論的緣起及其貢獻[J];東南傳播;2008年04期

2 張旭;;淺析我國二手車評估市場法制化體系的完善[J];法制與社會;2013年18期

3 楊小東;SWOT理論及實戰(zhàn)分析[J];井岡山醫(yī)專學(xué)報;2004年06期

4 吳光敏;淺論4P+4C的營銷組合[J];經(jīng)濟問題;2004年05期

5 夏穎;;價值鏈理論初探[J];理論觀察;2006年04期

6 陸星星;陳傳燦;;二手車“感性部件”的理性評價[J];佳木斯大學(xué)學(xué)報(自然科學(xué)版);2013年01期

,

本文編號:2073257

資料下載
論文發(fā)表

本文鏈接:http://sikaile.net/jingjilunwen/gongyejingjilunwen/2073257.html


Copyright(c)文論論文網(wǎng)All Rights Reserved | 網(wǎng)站地圖 |

版權(quán)申明:資料由用戶ef6ca***提供,本站僅收錄摘要或目錄,作者需要刪除請E-mail郵箱bigeng88@qq.com