本文選題：財務戰(zhàn)略 + 生命周期理論��； 參考：《燕山大學》2014年碩士論文

【摘要】：本文主要通過對唐山曹妃甸二十二冶工程技術有限公司的發(fā)展現(xiàn)狀、財務現(xiàn)狀和內(nèi)外部環(huán)境的分析，闡述了唐山曹妃甸二十二冶工程技術有限公司當前環(huán)境下的財務戰(zhàn)略選擇以及戰(zhàn)略實施與評價的內(nèi)容。 首先，通過對財務戰(zhàn)略相關概念和理論的介紹，明確了財務戰(zhàn)略的涵義、企業(yè)戰(zhàn)略與財務戰(zhàn)略的關系以及財務戰(zhàn)略管理的程序。同時闡述了財務戰(zhàn)略的分類，為財務戰(zhàn)略的選擇和實施提供參考。 其次，通過對唐山曹妃甸二十二冶工程技術有限公司的發(fā)展歷程和企業(yè)資源的介紹，說明了企業(yè)的當前狀況。同時對其2011-2013年財務報表進行了分析，提出了現(xiàn)階段企業(yè)財務管理上呈現(xiàn)出的問題。 再次，本文以國際和國內(nèi)宏觀環(huán)境為基礎從行業(yè)生命周期和行業(yè)競爭性的角度分析了唐山曹妃甸二十二冶工程技術有限公司當前的外部環(huán)境，并且從企業(yè)生命周期和企業(yè)競爭力的角度對其內(nèi)部環(huán)境加以分析。研究中使用波特五力模型分析了行業(yè)競爭中建筑行業(yè)潛在新進入者的威脅、替代品的威脅、購買方的議價能力、供應商的議價能力以及行業(yè)內(nèi)競爭者的競爭程度，揭示了建筑行業(yè)的競爭程度。以及使用SWOT分析闡述了唐山曹妃甸二十二冶工程技術有限公司自身的優(yōu)勢和劣勢以及外部的機遇和威脅。通過對唐山曹妃甸二十二冶工程技術有限公司內(nèi)外部環(huán)境的綜合分析，為企業(yè)財務戰(zhàn)略的選擇提供依據(jù)。 最后，根據(jù)唐山曹妃甸二十二冶工程技術有限公司的財務戰(zhàn)略選擇，闡述了其財務戰(zhàn)略實施和評價的程序與內(nèi)容。
[Abstract]:This paper mainly through the Tangshan Caofeidian 22 Metallurgical Engineering Technology Co., Ltd. Development status, financial situation and internal and external environment analysis, This paper expounds the selection of financial strategy and the content of implementation and evaluation of the strategy under the current environment of Caofeidian 22 Metallurgical Engineering and Technology Co., Ltd. Firstly, through the introduction of the related concepts and theories of financial strategy, the meaning of financial strategy, the relationship between enterprise strategy and financial strategy and the procedure of financial strategy management are clarified. At the same time, it expounds the classification of financial strategy, and provides reference for the selection and implementation of financial strategy. Secondly, by introducing the development course and enterprise resources of Caofeidian 22 Metallurgical Engineering and Technology Co., Ltd, the present situation of the enterprise is explained. At the same time, the financial statements of 2011-2013 are analyzed, and the problems in enterprise financial management are put forward. Thirdly, based on the international and domestic macro environment, this paper analyzes the current external environment of Tangshan Caofeidian 22 Metallurgical Engineering Technology Co., Ltd from the angle of industry life cycle and industry competition. And from the perspective of enterprise life cycle and enterprise competitiveness to analyze its internal environment. In the study, the author analyzes the potential new entrants in the industry competition, the threat of the substitutes, the bargaining power of the buyers, the bargaining power of the suppliers and the competition degree of the competitors in the industry by using the Porter's five-force model. It reveals the degree of competition in the construction industry. Using SWOT analysis, this paper expounds the strengths and weaknesses of Caofeidian 22 Metallurgical Engineering and Technology Co., Ltd, and the external opportunities and threats. Through the comprehensive analysis of the internal and external environment of Caofeidian 22 Metallurgical Engineering and Technology Co., Ltd, this paper provides the basis for the choice of the financial strategy of the enterprise. Finally, according to the choice of financial strategy of Caofeidian 22 Metallurgical Engineering and Technology Co., Ltd, this paper expounds the procedure and content of its financial strategy implementation and evaluation.
【學位授予單位】：燕山大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.92;F406.7

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