本文選題：岳陽縣煙草分公司 + 基礎(chǔ)管理��； 參考：《中南大學(xué)》2014年碩士論文

【摘要】：摘要：在基礎(chǔ)管理方面,煙草企業(yè)一直處于一個(gè)相對(duì)粗放的狀態(tài),企業(yè)通常對(duì)市場(chǎng)、銷售、采購、設(shè)備等環(huán)節(jié)的關(guān)注,遠(yuǎn)遠(yuǎn)大于對(duì)企業(yè)基礎(chǔ)管理的關(guān)注。近年來,湖南省煙草行業(yè)相關(guān)文件多次提到并強(qiáng)調(diào)實(shí)施基礎(chǔ)管理的重要性,并且要求將客戶管理向下延伸,由大中城市的零售戶延伸到小集鎮(zhèn)的卷煙零售商戶。如何提升煙草企業(yè)的基礎(chǔ)管理能力,優(yōu)化基礎(chǔ)管理體系,是一個(gè)值得思考和研究的問題。鑒于此,本文認(rèn)為以岳陽縣煙草為對(duì)象開展對(duì)縣級(jí)煙草商業(yè)企業(yè)基礎(chǔ)管理體系的研究有非常重要的現(xiàn)實(shí)意義。 論文首先分析了岳陽縣煙草分公司基礎(chǔ)管理的內(nèi)外環(huán)境及基礎(chǔ)管理體系構(gòu)建的現(xiàn)狀,分析了基礎(chǔ)管理體系構(gòu)建中存在的問題。在此基礎(chǔ)上,提出了岳陽縣煙草分公司基礎(chǔ)管理體系優(yōu)化的目標(biāo)和原則,從執(zhí)行力優(yōu)化、管控力優(yōu)化、創(chuàng)優(yōu)力優(yōu)化等方面提出了岳陽縣煙草分公司基礎(chǔ)管理體系優(yōu)化方案。在執(zhí)行力優(yōu)化方面提出了金額控制五不準(zhǔn)、流程運(yùn)轉(zhuǎn)執(zhí)行五不準(zhǔn)、過程管理五到位、規(guī)范運(yùn)行五配套的優(yōu)化方法,在管控力優(yōu)化方面提出了車輛管理四建、車輛用油四定、車輛維修四核、車輛調(diào)派四不、車輛駕駛四禁的優(yōu)化方法；創(chuàng)優(yōu)力優(yōu)化方面提出了營銷網(wǎng)建上水平、專賣管理上水平、企業(yè)管理上水平、隊(duì)伍建設(shè)上水平等優(yōu)化方法。三個(gè)優(yōu)化方法形成了岳陽縣煙草分公司一套完整的基礎(chǔ)管理優(yōu)化體系。最后論文從政策、制度、組織機(jī)構(gòu)、企業(yè)文化、物資投入、人力資源等方面提出了實(shí)施該優(yōu)化方案的保障措施。
[Abstract]:Absrtact: in the aspect of basic management, tobacco enterprises have been in a relatively extensive state. Enterprises usually pay more attention to the market, sales, procurement, equipment and other links than to the basic management of enterprises. In recent years, Hunan tobacco industry related documents have repeatedly mentioned and emphasized the importance of implementing basic management, and requested to extend customer management downward, from retail households in large and medium-sized cities to cigarette retailers in small market towns. How to improve the basic management ability and optimize the basic management system of tobacco enterprises is a problem worthy of consideration and study. In view of this, this paper holds that it is of great practical significance to study the basic management system of county level tobacco commercial enterprises taking Yueyang County Tobacco as the object. Firstly, the paper analyzes the internal and external environment of Yueyang tobacco branch and the current situation of the construction of basic management system, and analyzes the existing problems in the construction of the basic management system. On this basis, the objective and principle of the optimization of the basic management system of Yueyang County Tobacco Branch are put forward, and the optimization scheme of the basic management system of Yueyang County Tobacco Branch is put forward from the aspects of the optimization of the executive power, the optimization of the control power, the optimization of the innovation power, and so on. In terms of the optimization of execution power, the paper puts forward five inaccuracies in the control of the amount of money, five inaccuracies in the execution of the process, five in place of the process management, and five matching optimization methods for standardizing the operation. In terms of the optimization of the control and control power, the paper puts forward the four constructions of the vehicle management and the four The four cores of vehicle maintenance, the four noes of vehicle dispatching, the four forbidden methods of vehicle driving, and the optimization methods of marketing network construction, monopoly management, enterprise management and team building are put forward in this paper. Three optimization methods formed a complete basic management optimization system of Yueyang tobacco branch. Finally, the paper puts forward the guarantee measures to implement the optimized scheme from the aspects of policy, system, organization, corporate culture, material input, human resources, etc.
【學(xué)位授予單位】：中南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.8

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 胥精明;葉慶;徐國勛;鄭恒;;談煙草基層辦公室工作如何助推基礎(chǔ)管理上水平[J];企業(yè)家天地;2012年07期

，

本文編號(hào)：2028234