本文選題：企業(yè)戰(zhàn)略 + 核心競爭力��； 參考：《中國海洋大學(xué)》2014年碩士論文

【摘要】：近年來，煙草行業(yè)深入貫徹落實(shí)科學(xué)發(fā)展觀，堅(jiān)持把行業(yè)的改革發(fā)展建立在扎實(shí)的工作基礎(chǔ)和市場基礎(chǔ)之上，保證了煙草行業(yè)的健康持續(xù)發(fā)展。但隨著形勢的發(fā)展和市場經(jīng)濟(jì)體制的完善，煙草行業(yè)面臨的壓力和挑戰(zhàn)日益凸現(xiàn)，吸煙人口比重逐步下降，市場空間逐步飽和；世界反吸煙浪潮日益高漲，國家控?zé)熈Χ戎鸩郊哟�；市場�?jīng)濟(jì)體制逐步完善，專賣專營體制面臨嚴(yán)峻考驗(yàn)。應(yīng)對這些壓力和挑戰(zhàn)，最有效、最現(xiàn)實(shí)的選擇就是全面推進(jìn)“卷煙上水平”，提升核心競爭力，，推進(jìn)企業(yè)多元化戰(zhàn)略，分散企業(yè)經(jīng)營風(fēng)險(xiǎn)。 該研究以Ｒ煙草公司為研究對象，采取文獻(xiàn)閱讀與調(diào)查研究相結(jié)合、定性分析與定量分析相結(jié)合、規(guī)范研究與實(shí)證研究相結(jié)合的研究方法，借鑒國內(nèi)外戰(zhàn)略管理、核心競爭力、多元化經(jīng)營理論的研究成果，提出Ｒ煙草公司在核心競爭力基礎(chǔ)上實(shí)施多元化經(jīng)營的戰(zhàn)略設(shè)計(jì)。首先，對戰(zhàn)略管理、核心競爭力和多元化經(jīng)營戰(zhàn)略等相關(guān)理論進(jìn)行了概述，為R煙草公司多元化戰(zhàn)略的相關(guān)研究提供理論依據(jù)。其次，在對國際煙草業(yè)、國內(nèi)煙草業(yè)發(fā)展現(xiàn)狀和發(fā)展趨勢進(jìn)行梳理的基礎(chǔ)上，分析闡述了R煙草公司核心競爭力的現(xiàn)狀及存在的主要問題。再次，分析并總結(jié)其多元化經(jīng)營的現(xiàn)狀和存在的主要問題。最后，在綜合分析的基礎(chǔ)上，提出了基于核心競爭力的R煙草公司多元化經(jīng)營戰(zhàn)略規(guī)劃設(shè)計(jì)和實(shí)施保障措施。 由單一到多元是企業(yè)發(fā)展壯大的一般模式�；诤诵母偁幜Φ模覠煵莨径嘣�(jīng)營戰(zhàn)略研究，解決了Ｒ煙草公司多元化經(jīng)營的戰(zhàn)略定位模糊、發(fā)展目標(biāo)不明、發(fā)展思路不清等問題，創(chuàng)新之處和主要成果體現(xiàn)三個(gè)方面：一是明確了正確的多元化經(jīng)營戰(zhàn)略是建立在與企業(yè)相匹配的核心競爭力基礎(chǔ)之上，要將核心競爭力從核心業(yè)務(wù)擴(kuò)展到關(guān)聯(lián)業(yè)務(wù)是多元化經(jīng)營成功的發(fā)展路徑；二是尋找企業(yè)核心競爭力可以發(fā)揮作用的經(jīng)營領(lǐng)域是多元化戰(zhàn)略成功與否的關(guān)鍵要素，進(jìn)一步明確了企業(yè)多元化經(jīng)營的目標(biāo)市場；三是明確了Ｒ煙草公司核心競爭力是5種能力的綜合，應(yīng)圍繞5種能力的延伸確定R煙草公司多元化經(jīng)營發(fā)展規(guī)劃和保障措施。 多元化作為一種重要的企業(yè)成長戰(zhàn)略，隨著多元化經(jīng)營理論創(chuàng)新和企業(yè)多元化經(jīng)營的實(shí)踐發(fā)展，必將得到更為全面的發(fā)展。
[Abstract]:In recent years, the tobacco industry has carried out the concept of scientific development in depth, insisted on the reform and development of the industry on the basis of solid work and market, to ensure the healthy and sustainable development of the tobacco industry. However, with the development of the situation and the perfection of the market economy system, the pressure and challenge faced by the tobacco industry are becoming increasingly prominent, the proportion of the smoking population is gradually decreasing, the market space is gradually saturated, and the tide of anti-smoking in the world is rising day by day. National tobacco control gradually increased; the market economy system gradually improved, monopoly system is facing a severe test. To deal with these pressures and challenges, the most effective and realistic choice is to comprehensively promote the "cigarette level", enhance the core competitiveness, promote the diversification strategy of enterprises, and disperse the business risks. This research takes R Tobacco Company as the research object, adopts the research method of combining literature reading and investigation, qualitative analysis and quantitative analysis, normative research and empirical research, and draws lessons from domestic and foreign strategic management, core competitiveness. Based on the research results of diversification theory, the paper puts forward the strategic design of R tobacco company to implement diversification on the basis of core competence. First of all, the related theories such as strategic management, core competence and diversification strategy are summarized, which provides theoretical basis for R tobacco company diversification strategy research. Secondly, on the basis of combing the current situation and development trend of international and domestic tobacco industry, this paper analyzes and expounds the present situation and main problems of the core competitiveness of R tobacco company. Thirdly, it analyzes and summarizes the present situation and main problems of diversification. Finally, on the basis of comprehensive analysis, this paper puts forward the strategic planning, design and implementation measures of R tobacco company diversification based on core competence. From single to pluralistic is the general mode of enterprise development and growth. The research of R tobacco company's diversification strategy based on core competence solves the problems of R tobacco company's fuzzy strategic orientation, unclear development goal, unclear development ideas, and so on. There are three aspects of innovation and main achievements: first, it is clear that the correct diversification strategy is based on the core competitiveness matching with the enterprise. To extend the core competence from the core business to the related business is the development path of the success of diversification, and the second is to find the key elements of the success of the diversification strategy to find the business field in which the core competence of the enterprise can play a role. Thirdly, it is clear that the core competence of R tobacco company is the synthesis of five kinds of abilities, and the development plan and guarantee measures of R tobacco company should be determined around the extension of five kinds of abilities. Diversification as an important enterprise growth strategy, with the diversification of the theory of innovation and the practice of diversification development, will be more comprehensive development.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F426.8

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