本文選題：微時代 + 食品企業(yè)　； 參考：《復(fù)旦大學》2014年碩士論文

【摘要】：2011年是無可爭議的微博崛起年1,2011年底,全國的微博用戶已經(jīng)達到全國網(wǎng)民總數(shù)的一半以上,微博用戶數(shù)量在一年內(nèi)暴增近三倍2。標志著中國的社會化媒體發(fā)展已經(jīng)全面進入“微時代”3。而截至2013年12月底,新浪微博平臺的注冊用戶已經(jīng)達到了5億4,同比大幅增長74%,日活躍用戶數(shù)達到4620萬5。(數(shù)據(jù)來源：新浪微博數(shù)據(jù)中心)微時代如此迅猛的發(fā)展也促發(fā)了一系列讓企業(yè)應(yīng)接不暇的危機,如何應(yīng)對微時代下的這些全新的風險與危機,成為當前傳播人和企業(yè)管理者亟需深思的問題。而在眾多的企業(yè)中,食品企業(yè)更因為其行業(yè)的敏感性和受關(guān)注程度,處于在各種危機的“風暴中心”,儼然已經(jīng)成了網(wǎng)絡(luò)危機的重災(zāi)區(qū)之一�？v觀廣泛的關(guān)于企業(yè)在網(wǎng)絡(luò)時代的危機公關(guān)及管理的相關(guān)文獻,目前國內(nèi)大部分研究主要著眼于“危機公關(guān)”理論或?qū)嵺`對策的泛泛分析,或是針對微博在Web2.0時代下的傳播規(guī)律和特點本身的深入探討和研究。缺少結(jié)合微時代新的環(huán)境背景、新的傳播特征下針對我國食品企業(yè)的危機管理現(xiàn)狀的相關(guān)食品安全危機管理機制和對策的研究。所以,作為一篇理論和實證相結(jié)合的論述性文章,本論文對微時代食品企業(yè)危機進行了深入的研究。從微博平臺新功能以及傳播新特征抽絲剝繭、探討微時代對食品企業(yè)危機的影響變化；選取了分別處于微時代初期和微時代盛期的兩個經(jīng)典食品企業(yè)危機案例作對比分析,分解個性和共性,總結(jié)經(jīng)驗教訓,揭示出對當今食品企業(yè)處理危機的幾點有意義的啟示,并進一步提出中國食品企業(yè)在微博這個獨特的環(huán)境背景下通過危機生命周期的不同階段,迎接無處不在并實時更新的危機管理策略。從而整頓食品行業(yè)的口碑,廣大消費者的信心,以及企業(yè)自身在微時代下,應(yīng)對網(wǎng)絡(luò)危機管理的綜合能力。本文對微時代下食品企業(yè)危機管理研究具有較強的實用價值和推廣意義。
[Abstract]:2011 was the year of the indisputable rise of Weibo. At the end of 2011, the number of Weibo users across the country has reached more than half of the total number of Internet users in the country, and the number of Weibo users has nearly tripled in a year. Marks China's social media development has entered the "micro era" 3. By the end of December 2013, the number of registered users on Sina's Weibo platform had reached 544, up 74% from a year earlier, with 46.2 million. 5% of daily active users. (data Source: Sina Weibo data Center) the rapid development of the micro-era has also prompted a series of crises that have overwhelmed enterprises, how to cope with these new risks and crises in the micro-era. Become the current propagator and enterprise managers urgent to ponder the problem. Among many enterprises, food enterprises are in the "storm center" of all kinds of crises because of the sensitivity and attention of their industries, which has become one of the worst disaster areas of the network crisis. Throughout the extensive literature on crisis public relations and management of enterprises in the network age, at present, most of the domestic studies mainly focus on the general analysis of the theory or practical countermeasures of "crisis public relations". Or the Weibo in the Web 2.0 era of the dissemination of laws and characteristics of the in-depth discussion and research. There is a lack of research on food safety crisis management mechanism and countermeasures based on the new environmental background of micro-era and the new communication characteristics in view of the current situation of crisis management of food enterprises in China. Therefore, as a theoretical and empirical argumentation, this paper makes an in-depth study on the crisis of micro-food enterprises. Based on the new function of Weibo platform and spreading new features, this paper discusses the influence of micro-era on the crisis of food enterprises, and selects two classic food enterprise crisis cases, which are in the early stage of micro-era and the peak period of micro-era, for comparative analysis. Breaking down individuality and commonness, summing up experience and lessons, revealing some meaningful enlightenment to the food enterprises to deal with the crisis, Furthermore, under the unique environment of Weibo, Chinese food enterprises meet the crisis management strategy which is ubiquitous and updated in real time through different stages of crisis life cycle. In order to rectify the reputation of the food industry, consumer confidence, and the enterprise itself in the micro-era, the comprehensive ability to deal with the network crisis management. This article has strong practical value and popularizing significance to the food enterprise crisis management research under the micro age.
【學位授予單位】：復(fù)旦大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.82;G206

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本文編號：2012237