本文選題：文化 + 企業(yè)社會責任　； 參考：《上海外國語大學》2014年碩士論文

【摘要】：外資汽車企業(yè)在中國的迅速發(fā)展，在給中國帶來了經(jīng)濟發(fā)展的同時，也帶來了負面的問題，如環(huán)境污染、勞資關系等。人們開始日益關注外資汽車企業(yè)在中國的企業(yè)社會責任。自2011年起，德資汽車品牌獨占中國汽車進口總額鰲頭，躍居榜首。由此，本文選擇德國汽車品牌在華企業(yè)這一重要群體，作為研究對象。 本文在文化理論的框架下，通過研究企業(yè)社會責任的影響機制理論，討論汽車企業(yè)外資公司實行社會責任的影響機制，并以此為理論基礎。本文通過分析德國與中國文化的不同，以及兩國企業(yè)社會責任行為與影響機制的不同，初步得出德資汽車企業(yè)在中國實行企業(yè)社會責任活動的影響機制。為了進一步研究這些影響機制中因子的重要性，本文用定量分析模糊層次分析法FAHP的實證研究進行驗證，通過調查問卷得出FAHP分析模型中的具體因子，最后得出影響德國汽車企業(yè)在中國實行社會責任的各影響因素的重要程度。本文的研究，希望能夠為中國政府與外資汽車企業(yè)提供一些意見與建議，有助于在華外資汽車企業(yè)完善企業(yè)社會責任。 本文由五個部分組成：第一部分介紹了本文的研究背景、研究對象、研究方法與目的，以及論文框架；第二部分是本文研究的理論基礎，分析了跨文化理論，企業(yè)社會責任理論及其在汽車行業(yè)的特點、國際汽車企業(yè)的企業(yè)社會責任影響機制理論，以及跨文化對此影響機制的影響；第三部分以第二部分的理論基礎為框架，分析在中德文化影響下，德國汽車企業(yè)在中國市場上企業(yè)社會責任影響機制的不同；第四部分根據(jù)第三部分分析，采用FAHP分析法綜合定量定性分析，重點研究這些影響機制中每個因素的重要性。為了確定FAHP分析模型中的因子，本文設計了調查問卷，并收集和分析數(shù)據(jù)；第五部分總結前文，，為政府與外資企業(yè)提出建議，以期對提高企業(yè)社會責任建設有借鑒意義。
[Abstract]:The rapid development of foreign automobile enterprises in China not only brings economic development to China, but also brings negative problems, such as environmental pollution, labor relations and so on. People began to pay more and more attention to the corporate social responsibility of foreign automobile enterprises in China. Since 2011, German auto brands have dominated China's total auto imports, jumping to the top of the list. Therefore, this paper chooses the German automobile brand in China as an important group, as the research object. Under the framework of cultural theory, this paper studies the influence mechanism of corporate social responsibility (CSR), and discusses the influence mechanism of CSR in foreign companies of automobile enterprises, which is the theoretical basis. Based on the analysis of the differences between German and Chinese cultures, and the differences of corporate social responsibility behaviors and influence mechanisms between the two countries, this paper preliminarily concludes the influence mechanism of German automobile enterprises to implement corporate social responsibility activities in China. In order to further study the importance of the factors in these influencing mechanisms, this paper uses the quantitative analysis of fuzzy analytic hierarchy process (FAHP) empirical research to verify, through the questionnaire to obtain the specific factors in the FAHP analysis model. Finally, the importance of the factors influencing German automobile enterprises' social responsibility in China is obtained. This paper hopes to provide some opinions and suggestions for the Chinese government and foreign auto enterprises, which will be helpful to improve the corporate social responsibility of foreign auto enterprises in China. This paper is composed of five parts: the first part introduces the research background, research object, research methods and purpose, as well as the framework of the paper, the second part is the theoretical basis of this study, and analyzes the cross-cultural theory. The theory of corporate social responsibility and its characteristics in the automobile industry, the theory of the influence mechanism of corporate social responsibility of the international automobile enterprises, and the influence of cross-culture on the influence mechanism. The third part is based on the theoretical basis of the second part. Under the influence of Chinese and German culture, this paper analyzes the differences of the influence mechanism of corporate social responsibility in the Chinese market of German automobile enterprises. The fourth part, according to the third part of the analysis, uses the FAHP analytic method to synthesize the quantitative qualitative analysis. Emphasis is placed on the importance of each factor in these mechanisms. In order to determine the factors in the FAHP analysis model, this paper designs a questionnaire, and collects and analyzes the data. The fifth part summarizes the above, and puts forward some suggestions for the government and foreign enterprises in order to improve the corporate social responsibility construction.
【學位授予單位】：上海外國語大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F270;F416.471

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