本文選題：電力營(yíng)銷 + 營(yíng)銷稽查　； 參考：《華北電力大學(xué)》2014年碩士論文

【摘要】：電力營(yíng)銷稽查是營(yíng)銷工作中的重要環(huán)節(jié),它能夠規(guī)避營(yíng)銷過程中的相關(guān)差錯(cuò)及企業(yè)的經(jīng)營(yíng)漏洞,維護(hù)用電秩序,保護(hù)人民群眾用電利益,也有利于加強(qiáng)企業(yè)內(nèi)部管理,提高工作效率。目前,現(xiàn)有營(yíng)銷監(jiān)控資源分散,營(yíng)銷稽查主題并未涵蓋營(yíng)銷全業(yè)務(wù),稽查業(yè)務(wù)的開展多為事后稽查,造成經(jīng)營(yíng)管理上存在很大漏洞,企業(yè)跑冒滴漏現(xiàn)象嚴(yán)重,使企業(yè)蒙受很大經(jīng)濟(jì)損失。因而,營(yíng)銷稽查迫切需要整合現(xiàn)有營(yíng)銷監(jiān)控資源,增強(qiáng)營(yíng)銷稽查管控力度,建立統(tǒng)一的營(yíng)銷稽查組織模式和管理體系、創(chuàng)建統(tǒng)一的業(yè)務(wù)模型和標(biāo)準(zhǔn)化業(yè)務(wù)流程,建設(shè)集中、統(tǒng)一、精益、高效的營(yíng)銷稽查監(jiān)控體系,統(tǒng)籌解決當(dāng)前稽查監(jiān)控體系不完善、監(jiān)控資源分散、對(duì)關(guān)鍵節(jié)點(diǎn)和指標(biāo)的過程管控不到位等問題。 本論文結(jié)合廊坊供電公司實(shí)施營(yíng)銷稽查監(jiān)控系統(tǒng)的實(shí)踐經(jīng)驗(yàn),對(duì)電力營(yíng)銷稽查監(jiān)控系統(tǒng)的現(xiàn)狀、設(shè)計(jì)及應(yīng)用情況展開分析。論文從國(guó)內(nèi)外電力用戶營(yíng)銷稽查工作開展情況出發(fā),分析營(yíng)銷稽查工作現(xiàn)狀,指出原有營(yíng)銷業(yè)務(wù)應(yīng)用系統(tǒng)中稽查模塊由于沒有與其他系統(tǒng)做接口,導(dǎo)致系統(tǒng)監(jiān)控主題不全面且不能進(jìn)行實(shí)時(shí)業(yè)務(wù)監(jiān)控的弊端,而且系統(tǒng)存在缺乏分析統(tǒng)計(jì)功能、稽查業(yè)務(wù)監(jiān)控界面不直觀,操作起來很復(fù)雜等功能及業(yè)務(wù)應(yīng)用缺陷。因此,論文在進(jìn)行需求分析及可行性分析之后,對(duì)營(yíng)銷稽查監(jiān)控體系的模式進(jìn)行設(shè)計(jì)。首先對(duì)體系的業(yè)務(wù)需求進(jìn)行優(yōu)化、體系的數(shù)據(jù)流程進(jìn)行設(shè)計(jì)、然后對(duì)體系的總體框架進(jìn)行設(shè)計(jì),最后對(duì)體系的功能及流程進(jìn)行詳細(xì)設(shè)計(jì)。系統(tǒng)應(yīng)用后將能夠解決原有稽查工作中存在的各種問題,并且在營(yíng)銷業(yè)務(wù)及其它專業(yè)上得到廣泛應(yīng)用。營(yíng)銷稽查監(jiān)控體系的應(yīng)用也能夠給供電企業(yè)帶來管理效益和經(jīng)濟(jì)效益。 電力營(yíng)銷稽查監(jiān)控系統(tǒng)實(shí)現(xiàn)了營(yíng)銷監(jiān)控資源的整合,實(shí)現(xiàn)了營(yíng)銷業(yè)務(wù)和客戶服務(wù)全過程、實(shí)時(shí)化、集中式稽查監(jiān)控,提高了稽查工作的廣度和深度,提升了營(yíng)銷全業(yè)務(wù)工作質(zhì)量,提高了企業(yè)內(nèi)部的管理水平,并為企業(yè)增加了可觀的經(jīng)濟(jì)效益。因此,建設(shè)營(yíng)銷稽查監(jiān)控系統(tǒng)勢(shì)在必行。
[Abstract]:Electric power marketing audit is an important link in marketing work. It can avoid the related mistakes in the marketing process and the operating loopholes of enterprises, maintain the order of electricity consumption, protect the interests of the people, and also help to strengthen the internal management of enterprises. Improve working efficiency. At present, the existing resources of marketing monitoring are scattered, the subject of marketing audit does not cover the whole marketing business, and most of the audit business is carried out after the audit, which results in the existence of great loopholes in the management and the serious phenomenon of the enterprises. Make the enterprise suffer a lot of economic loss. Therefore, the marketing audit urgently needs to integrate the existing marketing monitoring resources, strengthen the management and control of the marketing audit, establish a unified organizational model and management system of marketing audit, create a unified business model and standardized business process, and build concentration. Unified, lean, efficient marketing audit monitoring system, as a whole to solve the current audit monitoring system is not perfect, monitoring resources scattered, key nodes and indicators of the process control is not in place. This paper analyzes the current situation, design and application of the power marketing audit monitoring system based on the practical experience of Langfang Power supply Company. This paper analyzes the current situation of marketing audit from domestic and international electric power users, and points out that the audit module in the original marketing business application system has no interface with other systems. As a result, the monitoring subject is not comprehensive and can not carry out real-time business monitoring. Moreover, the system lacks the function of analysis and statistics, the monitoring interface of audit business is not intuitive, the operation is very complex, and so on. Therefore, after the requirement analysis and feasibility analysis, the model of marketing audit monitoring system is designed. First, the business requirements of the system are optimized, the data flow of the system is designed, then the overall framework of the system is designed. Finally, the function and process of the system are designed in detail. After application, the system will be able to solve the problems existing in the original audit work, and it will be widely used in marketing and other professions. The application of marketing audit monitoring system can also bring management and economic benefits to power supply enterprises. The electric power marketing audit monitoring system realizes the integration of marketing monitoring resources, the whole process of marketing business and customer service, real-time, centralized inspection and monitoring, and improves the breadth and depth of the audit work. It improves the quality of the whole business of marketing, improves the internal management level of the enterprise, and increases the considerable economic benefit for the enterprise. Therefore, the construction of marketing audit monitoring system is imperative.
【學(xué)位授予單位】：華北電力大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.61

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本文編號(hào)：1925110