本文選題：純電動汽車 + 購買決策模型��； 參考：《華東理工大學(xué)》2014年碩士論文

【摘要】：近幾年來,隨著油價的不斷上漲以及人們環(huán)保意識的不斷增強,我國消費者對于純電動汽車的追求越來越強烈,使得純電動汽車在國內(nèi)汽車行業(yè)備受推崇,發(fā)展勢頭良好,銷售逐年增長。但是我國純電動汽車還處于市場的起步階段,僅有少數(shù)汽車企業(yè)的純電動汽車獲得用戶的青睞,相對于傳統(tǒng)汽車來說市場規(guī)模仍然很小。則消費者對于汽車生產(chǎn)企業(yè)制造出的純電動汽車是否會做出購買決策,什么因素導(dǎo)致消費者購買決策的制定,以及純電動汽車的市場化發(fā)展前景如何是非常有必要研究的內(nèi)容。 首先,基于純電動汽車的研究現(xiàn)狀、消費者行為以及購買決策的理論基礎(chǔ),從消費者自身、外部因素兩個方面來闡述消費者購買純電動汽車這一新技術(shù)產(chǎn)品的影響因素,并提出相應(yīng)的研究假設(shè)。消費者自身的影響因素包括消費者人口統(tǒng)計特征、心理因素、生活態(tài)度和消費者感知四個方面；外部影響因素主要包括社會影響因素、技術(shù)因素和政府影響三個方面。利用SPSS17.0和AMOS17.0軟件對問卷結(jié)果進行統(tǒng)計分析,并采用結(jié)構(gòu)方程對消費者純電動汽車購買決策進行深入分析,對建立的購買決策影響因素模型進行驗證和完善。 其次,依據(jù)調(diào)研所得消費者購買純電動汽車影響因素及相關(guān)數(shù)據(jù),進一步構(gòu)建基于系統(tǒng)動力學(xué)的純電動汽車市場化系統(tǒng)模型,利用Vensim軟件仿真純電動汽車的市場保有量及消費者對純電動汽車的接受程度,并模擬純電動汽車市場化發(fā)展的要素及環(huán)境。 最后,通過消費者購買決策影響因素實證研究及純電動汽車市場化系統(tǒng)仿真分析,得知基礎(chǔ)設(shè)施因素在純電動汽車的市場化發(fā)展中起到支撐作用,政府因素起到推動作用。同時,分別就企業(yè)、政府和消費者三個層面,針對純電動汽車市場化發(fā)展提供了相應(yīng)的決策建議。
[Abstract]:In recent years, with the rising oil price and the increasing awareness of environmental protection, the pursuit of pure electric vehicles is becoming stronger and stronger, which makes pure electric vehicles highly respected in the domestic automobile industry, and the development momentum is good. Sales are increasing year by year. But the pure electric vehicle of our country is still in the initial stage of the market, only a few automobile enterprises get the favor of the users, compared with the traditional automobile, the market scale is still very small. It is necessary to study whether the pure electric vehicle manufactured by the automobile manufacturing enterprise will make the purchase decision, what factors lead to the consumer purchase decision, and what the market-oriented development prospect of the pure electric vehicle is. First of all, based on the current research situation of pure electric vehicle, consumer behavior and the theoretical basis of purchasing decision, this paper expounds the influencing factors of consumer purchase of pure electric vehicle, which is a new technology product, from two aspects of consumers themselves and external factors. And put forward the corresponding research hypothesis. The influencing factors of consumers themselves include demographic characteristics, psychological factors, attitude towards life and consumer perception, while external factors mainly include social factors, technical factors and government influence. The questionnaire results are statistically analyzed by SPSS17.0 and AMOS17.0 software, and the purchasing decision of pure electric vehicle is analyzed by structural equation, and the model of influencing factors of purchase decision is verified and perfected. Secondly, according to the influence factors and related data of consumer purchasing pure electric vehicle, the market system model of pure electric vehicle based on system dynamics is further constructed. Vensim software is used to simulate the market quantity of pure electric vehicle and the acceptance degree of consumers to pure electric vehicle, and to simulate the factors and environment of pure electric vehicle market development. Finally, through the empirical study of the influencing factors of consumer purchase decision and the simulation analysis of the market-oriented system of pure electric vehicle, it is found that the infrastructure factor plays a supporting role in the development of pure electric vehicle market, and the government factor plays a role in promoting the development of pure electric vehicle market. At the same time, on the three levels of enterprise, government and consumer, the corresponding decision suggestions are provided for the market-oriented development of pure electric vehicle.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.471;F713.55;N941.3

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