本文選題：銷售物流 + 網(wǎng)絡節(jié)點��； 參考：《河北科技大學》2014年碩士論文

【摘要】：隨著市場競爭的日益加劇,在生產成本不可降低的前提下,企業(yè)必須另辟蹊徑,改變發(fā)展戰(zhàn)略,降低銷售物流成本成為所有企業(yè)的另一個利潤增長點。對于鋼鐵企業(yè)來說,降低銷售物流成本可以緩解鋼鐵企業(yè)高成本、高價格、低利潤的經營現(xiàn)狀。運輸成本在銷售物流成本中占有相當高的比重,因此本文將通過對鋼鐵企業(yè)銷售物流網(wǎng)絡節(jié)點選址規(guī)劃來降低銷售物流成本。本文以H鋼鐵企業(yè)作為研究對象,通過對其銷售物流網(wǎng)絡節(jié)點的現(xiàn)狀進行分析,總結歸納得到其物流節(jié)點規(guī)劃中存在的問題,并提出了改進措施。將H鋼鐵企業(yè)的銷售區(qū)域分為6部分,按銷量的好壞程度,分別采用主成分分析和重心法對H鋼鐵企業(yè)在全國的銷售物流網(wǎng)絡節(jié)點進行了選址優(yōu)化。通過比較發(fā)現(xiàn),應用本文分析方法得到的節(jié)點在經濟效益、社會效益、安全性等各方面都取得了更好的效果。合理優(yōu)化后的網(wǎng)絡節(jié)點能夠減少企業(yè)的銷售物流成本,提高銷售物流運作效率,提升企業(yè)的市場競爭力,拉近企業(yè)與客戶之間的距離,有利于建立經濟、及時、高效的銷售物流系統(tǒng)。最終,通過比較分析得到本分析方法可以在更多的類似企業(yè)、行業(yè)使用。因此,本文在應用和擴展方面都有很高的借鑒意義。
[Abstract]:As the market competition intensifies day by day, under the premise that the production cost cannot be reduced, the enterprise must find a new way, change the development strategy, reduce the sales logistics cost to become another profit growth point of all enterprises. For iron and steel enterprises, reducing the cost of sales logistics can alleviate the current situation of high cost, high price and low profit of iron and steel enterprises. Transportation cost occupies a high proportion in the cost of sales logistics, so this paper will reduce the cost of sales logistics by planning the node location of sales logistics network of iron and steel enterprises. This paper takes H iron and steel enterprise as the research object, through the analysis of the status quo of its distribution logistics network node, summarizes and summarizes the problems existing in its logistics node planning, and puts forward the improvement measures. The sales area of H iron and steel enterprise is divided into 6 parts. According to the degree of sales volume, principal component analysis (PCA) and barycenter method are used to optimize the location of H iron and steel enterprise's sales logistics network node in the whole country. It is found by comparison that the node obtained by using this method has better results in economic, social and security aspects. The network node after reasonable optimization can reduce the cost of sales logistics, improve the efficiency of the operation of sales logistics, enhance the market competitiveness of enterprises, narrow the distance between enterprises and customers, and help to establish economy and timely, Efficient sales logistics system. Finally, through comparative analysis, this analysis method can be used in more similar enterprises and industries. Therefore, this article has the very high reference significance in the application and the extension aspect.
【學位授予單位】：河北科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F252.1;F426.31

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本文編號：1820983