發(fā)布時間：2018-04-19 08:46

  本文選題：YG公司 + SWOT分析��； 參考：《西南財經(jīng)大學(xué)》2014年碩士論文

【摘要】：四川YG機械公司(簡稱YG公司)是一家專業(yè)制造和銷售汽車發(fā)動機零部件等的機械制造類企業(yè)。YG公司成立于1997年,其總部位于中國技術(shù)裝備制造業(yè)的基地——四川省德陽市,是四川省新技術(shù)企業(yè)之一。目前,企業(yè)年生產(chǎn)能力幾十萬件的汽車零部件出口企業(yè),年產(chǎn)值幾千萬人民幣。近些年來,YG公司有了較快速發(fā)展,但隨著公司的發(fā)展,一些問題也逐漸暴露出來。筆者是來自YG公司的一名高層管理人員,在西南財經(jīng)大學(xué)度過的兩年EMBA學(xué)習(xí)過程中,讓筆者對YG公司的發(fā)展有了進一步的思考和研究。本文是在筆者根據(jù)YG公司的發(fā)展現(xiàn)狀,對公司未來的戰(zhàn)略進行分析研究,著眼于促進公司未來可持續(xù)的發(fā)展,挖掘公司發(fā)展過程中的主要制約條件,并根據(jù)公司情況提出適合的解決方案。全文共分四個章節(jié)：第一章YG公司發(fā)展概況。本章首先從宏觀角度分析了公司所在行業(yè)的發(fā)展情況,隨后回顧了YG公司的歷史沿革和發(fā)展歷程,根據(jù)公司現(xiàn)階段的發(fā)展?fàn)顩r,闡述了公司當(dāng)前存在的主要問題。第二章YG公司戰(zhàn)略分析。本章首先對企業(yè)戰(zhàn)略管理等相關(guān)理論進行簡單的梳理,并在此基礎(chǔ)上,有針對性的分別對YG公司進行PEST分析、五力分析及公司SWOT分析。通過對公司發(fā)展的環(huán)境因素分析,明晰公司外部所面臨的機遇與威脅,以及公司內(nèi)部所具備的優(yōu)勢與劣勢,為下文中制定公司戰(zhàn)略提供了扎實的前提條件。第三章YG公司戰(zhàn)略目標(biāo)及制定�；赮G公司宏觀PEST分析,行業(yè)五力分析及SWOT分析,制定YG公司的發(fā)展戰(zhàn)略。首先確定公司的發(fā)展目標(biāo),并在發(fā)展目標(biāo)的指導(dǎo)下制定公司的總體發(fā)展戰(zhàn)略和競爭戰(zhàn)略。第四章YG公司戰(zhàn)略實施與控制。本章重點是從公司人力資源、研發(fā)組織、市場營銷、信息管理和企業(yè)文化等幾個方面,對公司今后的發(fā)展方向及相應(yīng)戰(zhàn)略的制定和實施提出了筆者自己的想法,使公司能夠在筆者的建議下完善和明確發(fā)展戰(zhàn)略,制定詳實有效的實施機制,并全面落實,逐步成長為一家國內(nèi)一流、具有國際競爭力的新型工業(yè)企業(yè)。筆者期望通過本文中的分析和建議,為公司的健康可持續(xù)發(fā)展提供一定的支持,幫助YG公司在制定公司戰(zhàn)略及發(fā)展方向時更準(zhǔn)確地把握自身的有利資源,開展有效的資源整合,同時還能結(jié)合公司內(nèi)外環(huán)境的變化并及時做出有效的應(yīng)對策略。
[Abstract]:Sichuan YG Machinery Company (YG Company) is a mechanical manufacturing company specializing in manufacturing and selling automotive engine parts. YG Corporation was founded in 1997. Its headquarters is located in Deyang City, Sichuan Province, the base of China's technology and equipment manufacturing industry.Sichuan Province is one of the new technology enterprises.At present, the annual production capacity of hundreds of thousands of auto parts export enterprises, the annual output value of tens of millions.In recent years, YG company has a rapid development, but with the development of the company, some problems are gradually exposed.The author is a senior manager from YG Company. During the two years of EMBA study in Southwest University of Finance and Economics, I have further thought and research on the development of YG Company.This paper is based on the development of YG Company, the company's future strategy analysis and research, with a view to promoting the future sustainable development of the company, excavating the main constraints in the process of development of the company.And according to the situation of the company to propose appropriate solutions.This paper is divided into four chapters: the first chapter is the development of YG Company.This chapter first analyzes the development of the company's industry from a macro perspective, and then reviews the history and development of YG Company. According to the current development situation of the company, it expounds the main problems of the company at present.Chapter two: strategic Analysis of YG Company.In this chapter, the enterprise strategic management and other related theories are simply combed, and on the basis of this, YG company is analyzed by PEST, five forces and SWOT respectively.By analyzing the environmental factors of the development of the company, it is clear that the opportunities and threats that the company faces outside, as well as the advantages and disadvantages within the company, which provide a solid prerequisite for the formulation of the company strategy in the following chapter.Chapter III: strategic objectives and formulation of YG Company.Based on the macro PEST analysis, industry five-force analysis and SWOT analysis, YG company's development strategy is worked out.Firstly, the development goal of the company is determined, and the overall development strategy and competition strategy are formulated under the guidance of the development goal.Chapter IV: strategic implementation and Control of YG Company.This chapter focuses on the company's human resources, research and development organization, marketing, information management and corporate culture and other aspects, the company's future development direction and the formulation and implementation of corresponding strategies put forward my own ideas.Under the advice of the author, the company can perfect and clear the development strategy, formulate a detailed and effective implementation mechanism, and implement it in an all-round way, and gradually grow into a first-class domestic industrial enterprise with international competitiveness.The author hopes to provide some support for the healthy and sustainable development of the company through the analysis and suggestions in this paper, and help YG company to grasp its own favorable resources more accurately and carry out effective resource integration when formulating the company's strategy and developing direction.At the same time, the company can also be combined with the internal and external environment changes and timely to make effective response strategies.
【學(xué)位授予單位】：西南財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.471

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本文編號：1772396