本文選題：葡萄酒產(chǎn)業(yè) + 產(chǎn)業(yè)競爭力��； 參考：《江南大學(xué)》2014年碩士論文

【摘要】：近年來，中國葡萄酒產(chǎn)業(yè)發(fā)展較為迅速，2012年我國葡萄酒產(chǎn)量為138.161萬千升，排名上升至全球第五位，而葡萄酒消費量年均增長率高達(dá)25%2左右，葡萄酒消費市場呈現(xiàn)出高速增長，中國已成為葡萄酒生產(chǎn)和消費大國。我國巨大的市場潛力與便利的貿(mào)易條件吸引了一些國際知名葡萄酒品牌憑借自身在人才、技術(shù)、品牌等方面的突出優(yōu)勢，不斷加大對我國市場的開拓力度，對國產(chǎn)葡萄酒市場份額造成巨大的沖擊。 目前，世界經(jīng)濟(jì)緩慢復(fù)蘇，世界經(jīng)濟(jì)格局深度調(diào)整，不穩(wěn)定因素依然較多。而我國處于全面深化改革時代，推動貿(mào)易的轉(zhuǎn)型升級成為轉(zhuǎn)變經(jīng)濟(jì)發(fā)展方式的主要著力點。面對日趨激烈的國際葡萄酒品牌的競爭及日益開放、復(fù)雜的國際競爭環(huán)境，明晰中國葡萄酒產(chǎn)業(yè)的國際競爭力現(xiàn)狀及其與先進(jìn)國家間的差距，從而有效提升我國葡萄酒產(chǎn)業(yè)競爭力顯得尤為重要，也更具有現(xiàn)實意義。 結(jié)合產(chǎn)業(yè)國際競爭力相關(guān)理論，本文主要運用定性與定量分析方法相結(jié)合、比較分析與調(diào)研方法作為輔助的研究手段，從多角度比較分析了中國葡萄酒產(chǎn)業(yè)的國際競爭力現(xiàn)狀及其與先進(jìn)國家之間的差距以及影響我國葡萄酒產(chǎn)業(yè)競爭力的主要因素，具體內(nèi)容如下：首先，本文在對我國葡萄酒產(chǎn)業(yè)的發(fā)展歷程及產(chǎn)業(yè)特征分析的基礎(chǔ)上，將中國葡萄酒產(chǎn)業(yè)與世界先進(jìn)國家葡萄酒產(chǎn)業(yè)國際競爭力進(jìn)行了一維及多維的綜合比較，結(jié)果發(fā)現(xiàn)：從顯示性指標(biāo)來看，我國葡萄酒產(chǎn)業(yè)在國際市場上市場份額較小，國際競爭力極弱，甚至可以說不具有出口競爭力，處于競爭劣勢地位，與葡萄酒強國具有巨大差距；而從綜合評價體系的結(jié)果又可以看出，我國葡萄酒產(chǎn)業(yè)在競爭力的來源層次具有絕對競爭優(yōu)勢，在競爭力的實質(zhì)和結(jié)果層次表現(xiàn)一般，而在競爭力的表現(xiàn)層次則不具有競爭力，與世界葡萄酒強國差距較大。然后，本文在對產(chǎn)生這種結(jié)果的影響因素進(jìn)行進(jìn)一步的因子分析后得到，，需求競爭因素和支持因素對中國葡萄酒產(chǎn)業(yè)競爭力的影響程度較大，而生產(chǎn)因素對我國葡萄酒產(chǎn)業(yè)競爭力的積極影響沒有充分發(fā)揮出來。國內(nèi)市場需求是推動產(chǎn)業(yè)發(fā)展的主要動力，消費者需求的變化改變著葡萄酒產(chǎn)業(yè)發(fā)展的方向，因此，國產(chǎn)葡萄酒要想在國際競爭中取勝就要抓住本土優(yōu)勢，注重葡萄酒品牌、品質(zhì)的完善，緊跟消費者需求變化的趨勢，不斷提供滿足消費者不同需求層次的產(chǎn)品。最后，本文結(jié)合上述結(jié)論有針對性的從國家、產(chǎn)業(yè)、企業(yè)和消費者層面提出了對策建議，以期為提升我國葡萄酒產(chǎn)業(yè)的國際競爭力、促進(jìn)產(chǎn)業(yè)可持續(xù)發(fā)展提供政策參考。
[Abstract]:In recent years, China's wine industry has developed rapidly. In 2012, China's wine output was 138.161 thousand liters, ranking fifth in the world, and the average annual growth rate of wine consumption was about 252. The wine consumption market showed a rapid growth.China has become a big wine producer and consumer.China's huge market potential and convenient terms of trade have attracted some internationally renowned wine brands to continuously expand their efforts to open up the market of our country by virtue of their outstanding advantages in terms of talent, technology, brand, and so on.Domestic wine market share caused a huge impact.At present, the world economy recovers slowly, the world economy pattern depth adjusts, the instability factor is still many.However, China is in the era of comprehensive deepening reform and promoting the transformation and upgrading of trade has become the main focus of changing the mode of economic development.In the face of the increasingly fierce competition and opening up of international wine brands and the complex international competitive environment, the present situation of international competitiveness of China's wine industry and the gap between China's wine industry and advanced countries are clear.In order to effectively enhance the competitiveness of China's wine industry is particularly important, but also more practical significance.Combined with the theory of industrial international competitiveness, this paper mainly uses qualitative and quantitative analysis methods, comparative analysis and research methods as the auxiliary research means.This paper compares and analyzes the present situation of the international competitiveness of China's wine industry and the gap between China's wine industry and the advanced countries and the main factors affecting the competitiveness of China's wine industry from various angles. The specific contents are as follows: first of all,Based on the analysis of the development process and industry characteristics of China's wine industry, this paper makes a one-dimensional and multi-dimensional comprehensive comparison between the international competitiveness of China's wine industry and that of the world's advanced countries.The results show that China's wine industry has a relatively small market share in the international market and a very weak international competitiveness, and it can be said that the wine industry has no export competitiveness and is at a competitive disadvantage.From the results of the comprehensive evaluation system, we can see that our wine industry has absolute competitive advantage in the source level of competitiveness, and is generally expressed in the essence and result level of competitiveness.But in the competitive performance level is not competitive, and the world wine powerful country disparity is big.Then, after further factor analysis on the influencing factors that produce this kind of result, it is concluded that demand competition factors and supporting factors have great influence on the competitiveness of Chinese wine industry.But the production factor to our country wine industry competition ability positive influence has not brought into full play.Domestic market demand is the main driving force to promote the development of wine industry. The change of consumer demand changes the direction of wine industry development. Therefore, if domestic wines want to win the international competition, they should seize the local advantages and pay attention to wine brands.Quality improvement, following the changing trend of consumer demand, constantly provide products to meet different levels of consumer demand.Finally, based on the above conclusions, this paper puts forward countermeasures and suggestions from the aspects of country, industry, enterprise and consumer in order to promote the international competitiveness of China's wine industry and promote the sustainable development of the industry.
【學(xué)位授予單位】：江南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.82

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