本文選題：ZBDY公司 + 競(jìng)爭(zhēng)戰(zhàn)略�。� 參考：《山東理工大學(xué)》2014年碩士論文

【摘要】：耐火材料行業(yè)生產(chǎn)技術(shù)要求不高，使得國(guó)內(nèi)的耐火材料生產(chǎn)企業(yè)非常多，根據(jù)前瞻產(chǎn)業(yè)研究院發(fā)布的《2013-2017年中國(guó)耐火材料行業(yè)市場(chǎng)需求與投資預(yù)測(cè)分析報(bào)告》中的數(shù)據(jù)顯示2012年國(guó)內(nèi)有耐火材料企業(yè)2100余家，尤其是淄博地區(qū)，耐火材料企業(yè)競(jìng)爭(zhēng)尤為激烈。同時(shí)國(guó)內(nèi)市場(chǎng)受下游行業(yè)政策調(diào)整影響，行業(yè)競(jìng)爭(zhēng)加劇，國(guó)外大型耐火材料企業(yè)不斷落戶中國(guó)，，導(dǎo)致了更加殘酷的市場(chǎng)競(jìng)爭(zhēng)，嚴(yán)重影響企業(yè)經(jīng)營(yíng)和發(fā)展。作為中小企業(yè)，ZBDY公司具有中小企業(yè)的通病，比如管理制度不完善、融資能力差、抗風(fēng)險(xiǎn)能力低等。ZBDY耐火材料有限公司作為淄博地區(qū)一家中小型耐火材料企業(yè)，在新的國(guó)際國(guó)內(nèi)形勢(shì)下如何保持企業(yè)生存和發(fā)展是一個(gè)急需解決的問題。 本文運(yùn)用了文獻(xiàn)資料研究法、調(diào)查研究法、經(jīng)驗(yàn)總結(jié)法等調(diào)查方法，同時(shí)結(jié)合競(jìng)爭(zhēng)戰(zhàn)略基本戰(zhàn)略理論分析方法，通過對(duì)ZBDY公司內(nèi)外部環(huán)境分析，制定出ZBDY公司的競(jìng)爭(zhēng)戰(zhàn)略，為公司的未來(lái)發(fā)展提供可行性的意見。 論文首先提出選題的背景以及有關(guān)企業(yè)競(jìng)爭(zhēng)戰(zhàn)略的一些理論，然后對(duì)ZBDY公司的概況和現(xiàn)狀、內(nèi)外部環(huán)境進(jìn)行分析，其中包括運(yùn)用PEST分析法，波特五力競(jìng)爭(zhēng)模型對(duì)公司的競(jìng)爭(zhēng)狀況進(jìn)行分析，尋找企業(yè)外部環(huán)境中的機(jī)會(huì)和威脅，對(duì)ZBDY耐火材料公司的內(nèi)部經(jīng)營(yíng)環(huán)境進(jìn)行分析，找出企業(yè)的優(yōu)勢(shì)和劣勢(shì)。 然后構(gòu)建公司的SWOT模型，探討企業(yè)可以采取的競(jìng)爭(zhēng)戰(zhàn)略，并通過QSPM定量分析及定性分析，最終確定ZBDY公司應(yīng)該優(yōu)先施行集中差異化的競(jìng)爭(zhēng)戰(zhàn)略。 最后，在戰(zhàn)略的實(shí)施上，給予公司在管理體系建設(shè)、營(yíng)銷策略、人力資源、技術(shù)創(chuàng)新、企業(yè)文化建設(shè)等方面一些建議，以保證企業(yè)競(jìng)爭(zhēng)戰(zhàn)略的有效實(shí)施。ZBDY耐火材料有限公司作為國(guó)內(nèi)典型的中小型耐火材料生產(chǎn)企業(yè)其成長(zhǎng)歷程與同行業(yè)企業(yè)有這諸多的相似點(diǎn)，因此，在目前眾多企業(yè)競(jìng)爭(zhēng)戰(zhàn)略探索的過程中，本論文可以為國(guó)內(nèi)中小耐火材料企業(yè)如何在新形勢(shì)下尋求有效的競(jìng)爭(zhēng)戰(zhàn)略在一定程度上提供借鑒意義。
[Abstract]:The production technology requirements of the refractory industry are not high, which makes the domestic refractory production enterprises very large.According to the data in the report on Market demand and Investment Forecast of Refractory Industry in China for the period 2013-2017, released by the prospective Industrial Research Institute, there were more than 2100 refractories enterprises in China in 2012, especially in Zibo region.The competition of refractory enterprises is particularly fierce.At the same time, the domestic market is affected by the adjustment of the downstream industry policy, the industry competition intensifies, and the foreign large-scale refractory enterprises continue to settle in China, which leads to more cruel market competition, which seriously affects the management and development of the enterprises.As a small and medium-sized enterprise, ZBDY has some common problems, such as imperfect management system, poor financing ability, low risk resistance and so on. ZBDY Refractory Co., Ltd. is a small and medium-sized refractories enterprise in Zibo region.In the new international and domestic situation, how to maintain the survival and development of enterprises is an urgent problem.This paper applies the methods of literature research, investigation research, experience summary and so on. At the same time, combining with the basic strategic theory analysis method of competitive strategy, through the analysis of the internal and external environment of ZBDY Company, the paper formulates the competitive strategy of ZBDY Company.Provide feasible advice for the future development of the company.Firstly, the background of the topic and some theories about enterprise competitive strategy are put forward, and then the general situation and current situation of ZBDY company, the internal and external environment are analyzed, including the use of PEST analysis.Porter's five-force competition model analyzes the competitive situation of the company, looks for the opportunities and threats in the external environment of the enterprise, analyzes the internal operating environment of the ZBDY refractory company, and finds out the advantages and disadvantages of the enterprise.Then we construct the SWOT model of the company, discuss the competitive strategy that the enterprise can adopt, and through the quantitative analysis and qualitative analysis of QSPM, finally determine that the ZBDY company should give priority to implement the competitive strategy of centralized differentiation.Finally, in the implementation of the strategy, give the company in the management system construction, marketing strategy, human resources, technological innovation, corporate culture construction and other aspects of some suggestions,In order to ensure the effective implementation of the competitive strategy of enterprises. ZBDY Refractory Co., Ltd. as a typical domestic small and medium-sized refractories production enterprises its growth process and the same industry enterprises have these similarities, therefore,In the process of exploring the competitive strategy of many enterprises, this paper can provide some reference for the domestic medium and small refractory enterprises how to seek effective competition strategy in the new situation.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F271;F426.721

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