本文選題：晨鳴紙業(yè) + 發(fā)展戰(zhàn)略��； 參考：《山東大學》2014年碩士論文

【摘要】：晨鳴紙業(yè)有限公司是一家中國老牌紙企,經過幾十年發(fā)展,已經成為中國地區(qū)最有影響力的造紙廠商之一,可以說它的發(fā)展史就是中國造紙工業(yè)發(fā)展史的縮影。十年前晨鳴實施的快速擴張策略,曾經被視為造紙行業(yè)快速布局的經典案例,但是隨著企業(yè)增長勢頭大大降低,之前被整合的公司也漸漸成為了企業(yè)沉重的負擔,且由于近年來整個行業(yè)的不景氣,造成了企業(yè)利潤的下滑和負債的不斷攀升,在整個社會都在轉方式調結構的時期,晨鳴紙業(yè)不得不考慮之前的快速擴張是否是明智的。但是2011-2013年晨鳴在做了兩年“減法”(出售或關停了多家子公司)后,于2013年又投資了多個項目,這不禁讓人懷疑,晨鳴的未來會不會重滔覆轍。 本文首先對戰(zhàn)略管理相關理論進行了概述,然后主要利用"PEST"方法對晨鳴紙業(yè)所面臨的內外部環(huán)境進行具體分析。對于外部環(huán)境,筆者主要通過宏觀環(huán)境、行業(yè)內競爭態(tài)勢和戰(zhàn)略群體進行系統分析,再通過產業(yè)鏈分析明確紙品的經濟特性,然后從產品結構、組織結構、人力資源、資源和能力等方面對公司內部情況進行診斷,根據企業(yè)的使命和愿景,結合晨鳴紙業(yè)的SWOT矩陣和對晨鳴可選的多個發(fā)展戰(zhàn)略的分析作出對行業(yè)發(fā)展趨勢的預測,最后提出晨鳴紙業(yè)的發(fā)展戰(zhàn)略。然后,本文嘗試制定了保障戰(zhàn)略實施的舉措,確保發(fā)展戰(zhàn)略得以落地實施。 本文從產業(yè)理論發(fā)展角度出發(fā),試圖找出資源消耗型企業(yè)實現可持續(xù)發(fā)展戰(zhàn)略的理論依據。通過對晨鳴紙業(yè)可持續(xù)發(fā)展戰(zhàn)略的戰(zhàn)略分析、戰(zhàn)略選擇以及戰(zhàn)略實施步驟的研究,提出中國造紙企業(yè)的根本出路是走循環(huán)經濟、專業(yè)化和林、漿、紙一體化的道路。
[Abstract]:Chenming Paper Industry Co., Ltd. is an old Chinese paper enterprise, after decades of development, has become one of the most influential paper manufacturers in China, it can be said that its history is the epitome of the history of China's paper industry.The rapid expansion strategy implemented by Chenming a decade ago was once regarded as a classic example of the rapid layout of the papermaking industry, but as the growth momentum of the enterprises has been greatly reduced, the previously integrated companies have gradually become a heavy burden on the enterprises.And because of the recession of the whole industry in recent years, resulting in a decline in corporate profits and rising liabilities, in the whole society is changing the structure of the period, Chenming paper industry has to consider whether the rapid expansion before the wisdom.But after two years of "subtraction" (selling or closing several subsidiaries) in 2011-2013, Chenming invested in a number of projects in 2013, raising questions about whether Chenming's future could be reversed.In this paper, the related theories of strategic management are summarized, and then the internal and external environment of Chenming paper industry is analyzed by using "PEST" method.For the external environment, the author carries on the system analysis mainly through the macroscopic environment, the competition situation and the strategic group in the industry, then through the industry chain analysis clarifies the paper product economic characteristic, then from the product structure, the organization structure, the human resources,According to the mission and vision of the company, combining the SWOT matrix of Chenming Paper Industry and the analysis of several optional development strategies of Chenming Paper, the author forecasts the development trend of the industry.Finally, the paper puts forward the development strategy of Chenming Paper Industry.Then, this paper tries to formulate the measures to ensure the implementation of the development strategy.From the angle of industrial theory development, this paper tries to find out the theoretical basis for the sustainable development strategy of resource-consuming enterprises.Based on the strategic analysis, strategic choice and strategy implementation steps of the sustainable development strategy of Chenming Paper Industry, the paper points out that the fundamental outlet of Chinese paper enterprises is to take the road of circular economy, specialization and integration of forest, pulp and paper.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.83

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本文編號：1750664