本文選題：園林公司　切入點：發(fā)展環(huán)境　出處：《廣東財經(jīng)大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)社會的發(fā)展和人們生活水平的提高，我國的園林綠化行業(yè)迎來了一個非常有利的發(fā)展時機(jī)。DL園林在激烈市場競爭中發(fā)展成為了一個逐步壯大的園林企業(yè)，在新的形勢下面臨著機(jī)遇和挑戰(zhàn)，，需要對公司的運營戰(zhàn)略進(jìn)行規(guī)劃設(shè)計，不斷提升公司的經(jīng)營管理能力，實現(xiàn)戰(zhàn)略性轉(zhuǎn)型成長。 本文以DL園林為研究對象，在對相關(guān)文獻(xiàn)述評的基礎(chǔ)上，運用戰(zhàn)略管理理論知識研究了公司的運營戰(zhàn)略。首先，采用PEST分析法和SWOT分析法分析了DL園林公司的宏觀發(fā)展環(huán)境和行業(yè)競爭環(huán)境，并從公司內(nèi)部分析了企業(yè)的各項運營能力；其次，對公司的內(nèi)部優(yōu)劣勢和外部機(jī)會與威脅進(jìn)行了詳細(xì)分析，構(gòu)造了SWOT分析矩陣，并在此基礎(chǔ)上提出了公司的愿景、使命和發(fā)展目標(biāo)，提出了公司的職能戰(zhàn)略、競爭戰(zhàn)略和成長戰(zhàn)略；最后，提出了公司戰(zhàn)略的實施保障和控制措施，從組織結(jié)構(gòu)再造、完善人力資源管理體系、強(qiáng)化技術(shù)和服務(wù)創(chuàng)新、建立有效的財務(wù)支撐體系以及構(gòu)建戰(zhàn)略評價體系五個方面進(jìn)行了詳細(xì)闡述。 本文的研究結(jié)果對DL園林的長遠(yuǎn)發(fā)展將起到重要的指導(dǎo)作用，對公司有效地實施戰(zhàn)略管理具有重要意義，同時對于行業(yè)內(nèi)其它企業(yè)的發(fā)展戰(zhàn)略也有一定的參考價值。
[Abstract]:With the development of economy and society and the improvement of people ' s living standards , the landscape greening industry of our country has come to a very favorable development opportunity . The DL landscape has become a growing garden enterprise in the fierce market competition . Under the new situation , it faces the opportunity and challenge , needs to plan and design the operation strategy of the company , continuously improve the management ability of the company and realize strategic transformation and growth .

Based on the review of relevant literature , this paper studies the operation strategy of the company based on the review of relevant literature . First , the macro development environment and the industry competitive environment of DL garden company are analyzed by PEST analysis and SWOT analysis method , and the operation ability of the enterprise is analyzed from the inside of the company ;
Secondly , the internal advantages and disadvantages of the company and the external opportunity and threat are analyzed in detail , SWOT analysis matrix is constructed , and the vision , mission and development goal of the company are put forward , and the function strategy , competition strategy and growth strategy of the company are put forward .
Finally , the implementation guarantee and control measures of the company ' s strategy are put forward , the organizational structure reconstruction , the improvement of the human resources management system , the strengthening of technology and service innovation , the establishment of an effective financial support system and the construction of the strategic evaluation system are described in detail .

The research results of this paper will play an important role in the long - term development of the DL landscape , which is of great significance to the effective implementation of strategic management . At the same time , it has some reference value to the development strategy of other enterprises in the industry .

【學(xué)位授予單位】：廣東財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F426.92

【參考文獻(xiàn)】

相關(guān)期刊論文 前6條

1 馬交國,楊永春,劉峰;國外生態(tài)城市建設(shè)經(jīng)驗及其對中國的啟示[J];世界地理研究;2005年01期

2 耿弘;企業(yè)戰(zhàn)略管理理論的演變及新發(fā)展[J];外國經(jīng)濟(jì)與管理;1999年06期

3 傅棟良;;基于戰(zhàn)略角度淺談園林綠化公司發(fā)展的措施[J];現(xiàn)代商業(yè);2009年21期

4 仇保興;;我國城市發(fā)展模式轉(zhuǎn)型趨勢——低碳生態(tài)城市[J];現(xiàn)代城市;2010年01期

5 唐承富;;城市化進(jìn)程中園林事業(yè)戰(zhàn)略定位[J];湘潮(下半月);2012年06期

6 傅克勤;李小傳;王鋒;;園林規(guī)劃設(shè)計之外的思考[J];中國園林;2007年05期

本文編號：1690863