阻燃材料研發(fā)測(cè)試中心商業(yè)計(jì)劃書
發(fā)布時(shí)間:2018-03-23 12:50
本文選題:阻燃材料 切入點(diǎn):防火安全 出處:《閩江學(xué)院》2014年碩士論文
【摘要】:在歐美經(jīng)濟(jì)發(fā)展不振,世界經(jīng)濟(jì)萎靡的大環(huán)境下,中國(guó)經(jīng)濟(jì)仍穩(wěn)健發(fā)展。國(guó)家“十二五”規(guī)劃把新材料等高新行業(yè)列為發(fā)展重點(diǎn),各個(gè)領(lǐng)域更加注重安全、環(huán)保、節(jié)能和減排。工業(yè)的高速發(fā)展和金屬等自然資源的稀缺,“以塑代鋼”是發(fā)展的必經(jīng)之路,但塑料等有機(jī)材料阻燃防火性能缺失是一大障礙;而電子電氣的廣泛應(yīng)用,也使阻燃劑及阻燃材料的應(yīng)用被提高到一個(gè)新的高度。在這方面歐美發(fā)達(dá)國(guó)家已經(jīng)走在前列,以塑料為例,歐美的阻燃塑料占所有塑料的40%,而這個(gè)比例在中國(guó)只有不到1%。因此,我國(guó)阻燃材料市場(chǎng)將快速發(fā)展的趨勢(shì)顯而易見。中國(guó)在阻燃防火領(lǐng)域的研究起步較晚,底子薄,基礎(chǔ)弱,研發(fā)能力有限,但發(fā)展比較迅速。企業(yè)和民眾對(duì)于防火安全的意識(shí)還比較薄弱,但總體上處于上升階段。中國(guó)企業(yè)在阻燃防火材料的應(yīng)用和研究領(lǐng)域與歐美發(fā)達(dá)國(guó)家有較大的差距。同時(shí),在阻燃防火領(lǐng)域的標(biāo)準(zhǔn)法規(guī)的制定也比歐美國(guó)家落后。目前,有些產(chǎn)品即使在國(guó)內(nèi)使用,也多數(shù)使用歐美的標(biāo)準(zhǔn)予以評(píng)判。目前在使用歐美標(biāo)準(zhǔn)測(cè)試的市場(chǎng)總量大約為1億元,由于這幾年國(guó)家加大對(duì)基礎(chǔ)建設(shè)(如鐵路交通、公共設(shè)施等)的投資,并且關(guān)注阻燃材料的性能,阻燃測(cè)試的市場(chǎng)以每年大于20%的速度增長(zhǎng)。目前國(guó)內(nèi)能較好執(zhí)行歐美標(biāo)準(zhǔn)測(cè)試的實(shí)驗(yàn)室只有瑞士通標(biāo)公司(SGS),德國(guó)技術(shù)監(jiān)督局(TUV)和天祥檢測(cè)(Intertek)等少數(shù)幾家測(cè)試機(jī)構(gòu),占據(jù)大約40%以上的市場(chǎng)份額。在中國(guó),由于工業(yè)發(fā)展的相對(duì)滯后,除了少數(shù)大型阻燃劑生產(chǎn)企業(yè)和部分高校研究所,對(duì)于阻燃材料研究的機(jī)構(gòu)較少,但大多采用中國(guó)標(biāo)準(zhǔn)。而專業(yè)的檢測(cè)認(rèn)證機(jī)構(gòu)如SGS,TUV和Intertek,很少提供研發(fā)和技術(shù)改善以及調(diào)研咨詢服務(wù);诖,我們希望融資1000萬元,能夠創(chuàng)立一家集咨詢培訓(xùn)、研究開發(fā)、技術(shù)改善和貿(mào)易指引為一體的專業(yè)專門的阻燃材料研究測(cè)試機(jī)構(gòu)——阻燃材料研究測(cè)試中心。主要服務(wù)是為我國(guó)企業(yè)客戶提供阻燃防火檢測(cè),幫助它們了解自己產(chǎn)品的防火性能,同時(shí)規(guī)避貿(mào)易技術(shù)壁壘,順利在目的市場(chǎng)銷售;提供產(chǎn)品研究開發(fā)和工藝改進(jìn),為企業(yè)提供阻燃防火解決方案,幫助它們提高產(chǎn)品阻燃防火性能和產(chǎn)品質(zhì)量;提供培訓(xùn)咨詢和貿(mào)易指引服務(wù),幫助企業(yè)了解世界的防火安全標(biāo)準(zhǔn)規(guī)范,有效審視自己的產(chǎn)品并獲悉國(guó)際行業(yè)的最新動(dòng)態(tài)。我們的目標(biāo)是,整合本地和國(guó)際資源,打造值得信賴的品牌技術(shù)服務(wù)機(jī)構(gòu),引導(dǎo)民眾和企業(yè)提高防火安全意識(shí),真正做到對(duì)防火安全的預(yù)防和保護(hù)。本商業(yè)計(jì)劃書對(duì)擬建立的阻燃材料研發(fā)測(cè)試中心的營(yíng)銷策略與模式、營(yíng)運(yùn)計(jì)劃與盈利模式、成功要點(diǎn)、財(cái)務(wù)計(jì)劃、經(jīng)營(yíng)風(fēng)險(xiǎn)等方面進(jìn)行全面分析,最后得出結(jié)論是,目前在我國(guó)組建一個(gè)專業(yè)的阻燃防火材料研究測(cè)試中心是適合時(shí)機(jī)和可行的。
[Abstract]:In an environment of sluggish economic development in Europe and the United States and a sluggish world economy, China's economy is still developing steadily. The state's 12th Five-Year Plan lists new materials and other high-tech industries as development priorities, and all fields pay more attention to safety and environmental protection. Energy saving and emission reduction. With the rapid development of industry and the scarcity of natural resources such as metals, "plastic instead of steel" is the only way to develop, but the lack of flame retardancy and fire resistance of organic materials, such as plastics, is a major obstacle. The application of flame retardants and flame retardant materials has also been raised to a new height. In this respect, developed countries in Europe and the United States have been in the forefront. Take plastics as an example, the proportion of flame-retardant plastics in Europe and the United States accounts for 40 percent of all plastics, while in China the proportion is less than 1 percent. The trend of rapid development of China's flame-retardant materials market is obvious. China's research in the field of flame retardancy and fire resistance started relatively late, with a thin foundation, a weak foundation, and limited R & D capability. But the development is relatively rapid. The awareness of fire safety among enterprises and the public is still relatively weak, but on the whole, it is on the rise. There is a big gap between Chinese enterprises and developed countries in the application and research of flame retardant and fire resistant materials. At the same time, there is a big gap between Chinese enterprises and developed countries in Europe and the United States. The formulation of standards and regulations in the field of flame retardancy and fire resistance is also lagging behind those in Europe and the United States. At present, even if some products are used in China, most of them are judged by European and American standards. At present, the total market for testing standards in Europe and the United States is about 100 million yuan. In recent years, the state has increased its investment in infrastructure (such as railway transportation, public facilities, etc.) and has focused on the properties of flame retardant materials. The market for flame-retardant testing is growing at a rate of more than 20 percent a year. At present, there are only a handful of testing institutions in China, such as SGSG, the German technical supervision agency, and Intertek, the German technical supervision agency, which can better carry out the standard tests in Europe and the United States. Accounting for more than 40 percent of the market. In China, due to the relative lag in industrial development, with the exception of a few large flame retardants manufacturing enterprises and some university research institutes, there are fewer institutions for the study of flame retardant materials. But most of them adopt Chinese standards. And professional testing and certification organizations, such as SGSG TUV and Intertek, rarely provide R & D and technical improvement, as well as research and consulting services. Based on this, we hope to raise 10 million yuan to create a set of consulting training, research and development. Technical improvement and Trade guidelines as one of the specialized flame-retardant materials research and testing organization-flame-retardant materials research and testing center. The main service is to provide flame-retardant and anti-fire testing for our corporate customers, to help them understand their products anti-fire performance, At the same time, to avoid technical barriers to trade and sell smoothly in the target market, to provide product research and development and process improvement, to provide flame retardant and fire prevention solutions for enterprises, to help them to improve the flame retardancy and fire resistance of products and product quality; Provide training advice and trade guidance services to help companies understand the world's fire safety standards and norms, effectively review their products and keep abreast of the latest developments in the international industry. Our goal is to integrate local and international resources. To build a reliable brand technical service organization to guide the public and enterprises to raise the awareness of fire prevention and safety, This business plan provides marketing strategies and models, business plans and profit models, success points, and financial plans for the proposed R & D and testing center for flame retardant materials. Finally, it is concluded that it is appropriate and feasible to set up a professional research and test center for flame retardant and fire resistant materials in China.
【學(xué)位授予單位】:閩江學(xué)院
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類號(hào)】:F426.7
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