本文關(guān)鍵詞： 半導(dǎo)體 LED照明驅(qū)動 項目商業(yè)計劃書 電源管理IC　出處：《華南理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：LED作為綠色環(huán)保清潔的光源近些年得到公眾的廣泛認(rèn)可，如在手持?jǐn)?shù)碼類產(chǎn)品的LED背光、在家用手電筒、礦燈便攜類的照明、在建筑、裝飾、標(biāo)識牌類的照明；在汽車類的各類燈照明、以及家庭照明都呈現(xiàn)出海量應(yīng)用的增長。充分驗證說明LED的壽命長、節(jié)能、使用簡單方便、應(yīng)用成本低等優(yōu)越性。LED照明的迅速發(fā)展促成相關(guān)LED驅(qū)動IC的市場需求的蓬勃發(fā)展，催化出LED驅(qū)動IC產(chǎn)業(yè)市場需求容量的急劇擴(kuò)張。PT公司隸屬于CR集團(tuán)全資子公司，是國內(nèi)最早涉及電源管理設(shè)計研發(fā)、生產(chǎn)制造的半導(dǎo)體企業(yè)之一，公司在10年的發(fā)展中，雖然產(chǎn)品在數(shù)碼、消費(fèi)類電子的應(yīng)用市場中具有一定知名度，資源上擁有完善的產(chǎn)業(yè)鏈資源，但在發(fā)展規(guī)模上PT公司未能實(shí)現(xiàn)5年戰(zhàn)略規(guī)劃有效落地。因此，投入發(fā)展LED驅(qū)動IC項目，引領(lǐng)公司進(jìn)入新一輪高速發(fā)展，力爭成為該行業(yè)的領(lǐng)軍企業(yè)，是PT公司的發(fā)展戰(zhàn)略選擇。 PT公司基于過去10年的發(fā)展?fàn)顩r，與5年戰(zhàn)略規(guī)劃的差距的比對，從市場需求理論出發(fā)，于2013年9月開始正式立項。運(yùn)用SWOT分析工具，分析PT公司對LED驅(qū)動IC項目的可行性研究，從而挖掘出該項目的商業(yè)潛力和投資價值，供公司董事會、管理決策層對項目投資立項參考。 本商業(yè)計劃書的核心在于通過對PT公司的LED驅(qū)動IC項目進(jìn)行立項策劃和可行性進(jìn)行論證分析，依據(jù)LED驅(qū)動IC行業(yè)的市場現(xiàn)狀進(jìn)行項目評估分析，，在市場的競爭狀況分析則依靠波特五力模型和SWOT分析工具來完成，依據(jù)項目面臨的外部機(jī)會和威脅以及內(nèi)部的優(yōu)劣勢，綜合相關(guān)的分析比對，確認(rèn)項目運(yùn)作的可行性，從而給出項目運(yùn)作的組織結(jié)構(gòu)，并以此制定相關(guān)的運(yùn)營管理和銷售策略，并闡述該項目運(yùn)行所需規(guī)避的組織管理能力方面的劣勢及相關(guān)風(fēng)險的規(guī)避。 項目計劃書測算了該項幾項重要的經(jīng)濟(jì)指標(biāo)，進(jìn)行了初步財務(wù)報表編制，經(jīng)分析報表數(shù)據(jù)發(fā)現(xiàn)，因公司非初創(chuàng)型公司，屬盈利增長性公司，所以在項目可以在2014年開始盈利，預(yù)計按現(xiàn)有的貼現(xiàn)率6%來估算，該項目可以在當(dāng)年實(shí)現(xiàn)約2641萬港幣凈現(xiàn)值，產(chǎn)生約16%的收益率，預(yù)計需要4.02年完成動態(tài)項目的資本回收。因此，該項目從財務(wù)數(shù)據(jù)估算來看，該項目的盈利能力有限，項目所面對的市場風(fēng)險和管理風(fēng)險為主要關(guān)注對象。結(jié)合PT公司的5年戰(zhàn)略規(guī)劃需求，該項目是值得需要立項運(yùn)作[1]。
[Abstract]:LED as a green and clean light source has been widely recognized by the public in recent years, such as holding digital products in the LED backlight, in the home flashlight, mine lamp portable lighting, in the building, decoration, signage lighting; All kinds of lamp lighting, as well as household lighting, have shown a huge increase in applications in the automotive category. Full verification shows that LED has long life, energy saving, simple and convenient use. The rapid development of LED lighting promotes the vigorous development of the market demand of LED driven IC, which catalyzes the rapid expansion of the market demand capacity of LED driven IC industry. PT Company belongs to the wholly owned subsidiary of CR Group. Is one of the earliest semiconductor enterprises involved in the design, development, production and manufacture of power supply management. The company has been developing in the past 10 years, although its products have a certain popularity in the application market of digital and consumer electronics. The resources have perfect industry chain resources, but PT Company has not realized the effective landing of five years strategic plan in the development scale. Therefore, put into the development of LED drive IC project, lead the company to enter a new round of high speed development. Strive to become the industry leader, is PT company's development strategy choice. PT Company based on the development of the past 10 years, compared with the gap between the 5-year strategic planning, based on the theory of market demand, in September 2013, began to formally establish the project. Using SWOT analysis tools, This paper analyzes the feasibility study of LED driven IC project in PT Company, so as to excavate the commercial potential and investment value of this project for the reference of the board of directors and management decision makers. The core of this business plan lies in the project planning and feasibility analysis of PT company's LED driven IC project, and the project evaluation and analysis according to the market situation of LED driving IC industry. On the other hand, the analysis of competitive situation in the market depends on Porter's five Force Model and SWOT analysis tools. According to the external opportunities and threats faced by the project as well as the internal advantages and disadvantages, the feasibility of the project operation is confirmed by synthesizing the relevant analysis and comparison. Then the organization structure of the project operation is given, and the related operation management and sales strategy are worked out, and the weakness of the organization management ability and the aversion of the related risks are expounded. The project plan measured these important economic indicators and prepared preliminary financial statements. After analyzing the data of the financial statements, it was found that because the company is not a start-up company, it is a profitable growth company, so the project can start to make profits in 2014. Based on the current discount rate of 6%, the project is expected to achieve a net present value of about HK $26.41 million in the current year, generating a yield of about 16%, which is expected to require 4.02 to complete the capital recovery of the dynamic project. Therefore, the project is estimated from the financial data. The profitability of the project is limited and the market risk and management risk facing the project are the main objects of concern.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272;F426.6

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