本文關(guān)鍵詞： 采購(gòu) 價(jià)格控制 價(jià)值 改進(jìn)　出處：《華東師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在過(guò)去的五年中,中國(guó)的汽車業(yè)突飛猛進(jìn)的發(fā)展,從跨進(jìn)年產(chǎn)銷一千萬(wàn)輛到全球第一大產(chǎn)銷區(qū)域市場(chǎng),再到2013年跨進(jìn)年產(chǎn)銷二千萬(wàn)輛,世界為之矚目,全球汽車業(yè)紛紛來(lái)華尋求發(fā)展的契機(jī),或擴(kuò)大投資,或增建新廠,呈現(xiàn)競(jìng)爭(zhēng)市場(chǎng)的一片繁榮熱鬧景象。不但國(guó)內(nèi)自主品牌車的崛起,如長(zhǎng)城、廣汽、吉利、奇瑞等,帶動(dòng)了一大批國(guó)內(nèi)各種資本性質(zhì)的零部件企業(yè)的發(fā)展。而且國(guó)外各大著名的主機(jī)廠,歐系、美系、日韓系等悉數(shù)來(lái)華,相應(yīng)的海外零部件同樣也接踵而至。整個(gè)中國(guó)汽車業(yè)的競(jìng)爭(zhēng)就是全球汽車業(yè)競(jìng)爭(zhēng)的一個(gè)縮影。在如此復(fù)雜、殘酷而又誘人的競(jìng)爭(zhēng)市場(chǎng)中,如何把握市場(chǎng)脈搏,跟上市場(chǎng)的節(jié)奏,降低成本,增加競(jìng)爭(zhēng)力,無(wú)疑是考驗(yàn)各個(gè)企業(yè)在這全球最大的區(qū)域市場(chǎng)中生存能力的最大因素之一。 天合汽車作為全球十五大汽車零部件企業(yè)之一,自2003年將其亞太中心遷入上海以來(lái),隨著中國(guó)汽車業(yè)的發(fā)展也迅速發(fā)展,但是快速發(fā)展的背后,成本的壓力日漸增加,在國(guó)內(nèi)供應(yīng)商基礎(chǔ)日趨成熟的情況下,競(jìng)爭(zhēng)優(yōu)勢(shì)越來(lái)越不明顯,獲得新項(xiàng)目的難度越來(lái)越大,最突出的競(jìng)爭(zhēng)問(wèn)題就是其售價(jià)問(wèn)題。如何壓低其采購(gòu)價(jià)格,降低成本,進(jìn)而降低其售價(jià),已漸漸成為其能否進(jìn)一步擴(kuò)大市場(chǎng)份額的關(guān)鍵要素之一。 本文通過(guò)對(duì)國(guó)內(nèi)汽車業(yè)產(chǎn)業(yè)狀況和零部件供應(yīng)商狀況分析,剖析了汽車零部件的供需狀況及整體采購(gòu)現(xiàn)狀；并利用價(jià)格控制的基本原理,著重分析了天合汽車中國(guó)區(qū)目前采購(gòu)現(xiàn)狀及問(wèn)題；從而提出改善其價(jià)格控制、降低成本的建議舉措,為天合汽車進(jìn)一步降低采購(gòu)成本增加競(jìng)爭(zhēng)力尋找出路。天合汽車的經(jīng)驗(yàn)教訓(xùn)對(duì)行業(yè)其他相關(guān)企業(yè)也具有重要的借鑒意義。 同時(shí),在如何判斷所采購(gòu)的價(jià)格是否是市場(chǎng)最優(yōu)價(jià)格,如何進(jìn)行價(jià)格分析,如何讓供應(yīng)商采取措施提供低價(jià)格等都是行業(yè)所關(guān)注的問(wèn)題,本文一并給出了相應(yīng)的解決辦法。
[Abstract]:In the past five years, China's automobile industry has developed by leaps and bounds, from 10 million cars per year to the largest regional market in the world, and then to 20 million vehicles per year in 2013. The world is paying attention to it. The global automobile industry has come to China to seek opportunities for development, or to expand investment or build new factories, thus presenting a prosperous and lively scene in the competitive market. Not only is the rise of domestic self-owned brands such as the Great Wall, Guangqi, Geely, Chery, and so on. It has led to the development of a large number of domestic parts and components enterprises of various capital natures. Moreover, all the famous foreign mainframe factories, European, American, Japanese, Korean and so on have come to China. The competition of the whole Chinese auto industry is a microcosm of the global automobile industry competition. In such a complex, cruel and attractive competition market, how to grasp the pulse of the market and keep up with the pace of the market, Reducing costs and increasing competitiveness is undoubtedly one of the biggest factors testing the viability of enterprises in the world's largest regional market. As one of the 15 largest auto parts companies in the world, Tianhe has moved its Asia-Pacific center to Shanghai since 2003. With the rapid development of China's auto industry, however, behind the rapid development, the pressure on costs is increasing day by day. With the domestic suppliers' foundation maturing, the competitive advantage is becoming less and less obvious, and it is becoming more and more difficult to obtain new projects. The most prominent competition problem is its price. Then reducing its price has gradually become one of the key factors to further expand its market share. Based on the analysis of domestic automobile industry and parts suppliers, this paper analyzes the supply and demand of automobile parts and the overall purchasing situation, and makes use of the basic principle of price control. This paper emphatically analyzes the current purchasing situation and problems of Tianhe Automobile in China, and puts forward some suggestions to improve its price control and reduce its cost. To find a way out for Tianhe Automobile to further reduce its purchasing cost and increase its competitiveness. The experience and lessons of Tianhe Automobile are also of great significance to other related enterprises in the industry. At the same time, how to judge whether the price purchased is the best price in the market, how to carry out price analysis, how to let the supplier take measures to provide low price are all the problems concerned by the industry. This paper also gives the corresponding solutions.
【學(xué)位授予單位】：華東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.471;F274

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