本文關(guān)鍵詞： 渠道管理 營(yíng)運(yùn)資金 營(yíng)運(yùn)資金管理　出處：《哈爾濱商業(yè)大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：營(yíng)運(yùn)資金管理的優(yōu)劣關(guān)系到企業(yè)的生死存亡,關(guān)注營(yíng)運(yùn)資金的管理,既可以控制維持生產(chǎn)經(jīng)營(yíng)活動(dòng)正常運(yùn)轉(zhuǎn)所需要的資金,還可以在保證企業(yè)財(cái)務(wù)安全的前提下,不斷提高營(yíng)運(yùn)資金的利用水平和周轉(zhuǎn)能力,從而使?fàn)I運(yùn)資金的使用成本降到最低,為企業(yè)贏取更可觀的盈利額。通過對(duì)渠道管理的廣泛應(yīng)用,可以不斷提高企業(yè)營(yíng)運(yùn)資金管理績(jī)效。因此,在營(yíng)運(yùn)資金的重新分類的基礎(chǔ)上,運(yùn)用現(xiàn)代管理的理念與方法,將營(yíng)運(yùn)資金管理與企業(yè)業(yè)渠道管理結(jié)合,使?fàn)I運(yùn)資金管理模式更加適合現(xiàn)代企業(yè)發(fā)展。 因此,為了研究營(yíng)運(yùn)資金的渠道管理問題,將渠道管理與營(yíng)運(yùn)資金管理有機(jī)結(jié)合,論文以營(yíng)運(yùn)資金的重新分類作為出發(fā)點(diǎn),綜合采用文獻(xiàn)分析法,比較分析法,案例分析法等方法分析營(yíng)運(yùn)資金的渠道管理模式。首先分析了各種營(yíng)運(yùn)資金管理模式的優(yōu)缺點(diǎn),發(fā)現(xiàn)營(yíng)運(yùn)資金渠道管理模式具有顯著的優(yōu)越性。然后以實(shí)施營(yíng)運(yùn)資金渠道管理的海信集團(tuán)為案例,將海信集團(tuán)四個(gè)渠道的管理水平和全行業(yè)對(duì)比,分析了海信集團(tuán)各渠道營(yíng)運(yùn)資金管理的現(xiàn)狀,發(fā)現(xiàn)海信集團(tuán)四個(gè)渠道營(yíng)運(yùn)資金管理的不足之處,并針對(duì)現(xiàn)狀提出了改進(jìn)和完善措施。這將不僅豐富營(yíng)運(yùn)資金渠道管理的研究成果,對(duì)完善海信集團(tuán)營(yíng)運(yùn)資金管理提供理論依據(jù),還將為其他企業(yè)采用盈余資金渠道管理提供借鑒。
[Abstract]:Working capital management is the key factor to enterprises of vital importance, pay attention to the management of working capital, can control to maintain the normal operation of production and operation activities necessary funds, can also be under the premise of ensuring financial security, and constantly improve the level of utilization of working capital and liquidity, so that the cost of working capital to a minimum for the enterprise to win a considerable profit. Through the extensive application of channel management, can improve the efficiency of working capital management. Therefore, the working capital re classification based on the use of concepts and methods of modern management, combining the industry channel management of enterprises and the management of working capital, the working capital management pattern more for the development of modern enterprises.
Therefore, in order to research on the channel management of working capital, channel management and working capital management organically, as a starting point of the article to the reclassification of working capital, comprehensive use of literature analysis, comparative analysis, case analysis and other methods of analysis model of channel working capital management. Firstly, analyze the advantages and disadvantages of working capital management the mode of operation management mode, find funding channels has significant advantages. Then to implement the working capital channel management of Hisense group as a case, the four channels of the Hisense group's management level and the whole industry comparison, analysis of the current situation of Hisense group, the sources of working capital management, Hisense group found that four of working capital management channels according to the current situation and shortcomings, put forward the improvement and perfect measures. This will not only enrich the results of research on working capital of channel management, to perfect Hisense The management of operating funds of the group provides a theoretical basis, and will also provide reference for other enterprises to use the management of the channel of surplus funds.

【學(xué)位授予單位】：哈爾濱商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F406.7;F426.6

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