本文關(guān)鍵詞：兗礦集團(tuán)核心競爭力內(nèi)涵及培育研究　出處：《山東師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 兗礦集團(tuán) 核心競爭力 評價模型 提升策略

【摘要】：我國煤炭企業(yè)屬于粗放式經(jīng)濟(jì)增長和勞動密集型企業(yè)，資源依賴性強(qiáng)，國家“十二五”規(guī)劃提出建設(shè)新型能源企業(yè)的要求。煤炭企業(yè)面對安全問題突出、成本增加、資源約束等困難，迫切需要提升核心競爭力。核心競爭力理論通過培育異質(zhì)性系統(tǒng)能力增強(qiáng)企業(yè)行為價值，使企業(yè)獲取可持續(xù)的競爭優(yōu)勢。本文運(yùn)用核心競爭力理論，以兗礦集團(tuán)為例對其競爭力進(jìn)行研究評價，以期為提高我國煤炭企業(yè)核心競爭力提供參考。本文旨在通過調(diào)查訪談、PEST、波特五力模型和SWOT分析等方法，探究兗礦集團(tuán)這類能源型企業(yè)在目前經(jīng)濟(jì)環(huán)境下和未來發(fā)展趨勢中的核心競爭力構(gòu)成要素，，并通過AHP層次分析法，對相關(guān)要素給予權(quán)重，排列出企業(yè)應(yīng)當(dāng)重點培育的戰(zhàn)略策劃(國際化戰(zhàn)略、名牌戰(zhàn)略和借力聯(lián)強(qiáng)戰(zhàn)略)、技術(shù)創(chuàng)新、人才團(tuán)隊建設(shè)(管理出價值)、企業(yè)文化建設(shè)(勇于嘗試、責(zé)任文化、自我革新)、精細(xì)化營銷、資本運(yùn)作能力和運(yùn)營模式七大核心要素，為企業(yè)發(fā)展提供若干可行性建議。具體文章分為如下幾部分： 第一章：緒論。主要介紹論文的選題背景、研究意義、研究對象、研究目標(biāo)和思路方法。根據(jù)能源企業(yè)發(fā)展對國民經(jīng)濟(jì)發(fā)展的重要性和發(fā)展現(xiàn)狀提出評價，尤其針對我國現(xiàn)實和兗礦實際，說明了提升企業(yè)核心競爭力對兗礦本身、能源企業(yè)發(fā)展和國民經(jīng)濟(jì)發(fā)展的重要意義。 第二章：文獻(xiàn)綜述。學(xué)習(xí)探究核心競爭力理論的來源與發(fā)展，揭示核心競爭力的內(nèi)涵，歸類分析國內(nèi)外核心競爭力理論研究學(xué)派和主要觀點，并細(xì)化到企業(yè)核心能力要素的理論分析，評析國內(nèi)煤炭企業(yè)核心競爭力研究現(xiàn)狀并對煤炭企業(yè)核心競爭力研究文獻(xiàn)進(jìn)行綜評。 第三章：宏觀縱覽。介紹當(dāng)前能源型企業(yè)的發(fā)展基本情況，運(yùn)用波特五力模型對能源型企業(yè)外部環(huán)境進(jìn)行分析，并以兗礦集團(tuán)為實例，應(yīng)用SWOT分析法分析現(xiàn)今能源型企業(yè)內(nèi)外環(huán)境，將研究視角放在行業(yè)內(nèi)外的宏觀情況中綜合考慮。 第四章：實證分析，以兗礦集團(tuán)為例，通過問卷調(diào)查，進(jìn)行實證研究。研究結(jié)果表明，技術(shù)競爭力在煤炭企業(yè)核心競爭力系統(tǒng)中起主導(dǎo)作用，權(quán)重為0.273；管理競爭力與市場競爭力在體系中重要程度相近，權(quán)重分別為0.2535和0.2532，企業(yè)成長能力是系統(tǒng)能力的重要組成部分，權(quán)重為0.2203。實證結(jié)果說明，兗礦集團(tuán)核心競爭力評價為較強(qiáng)，它與強(qiáng)核心競爭力煤炭企業(yè)關(guān)聯(lián)度R為0.7324，其中管理競爭力R1為0.716，技術(shù)競爭力R2為0.713，市場競爭力R3為0.697，企業(yè)成長能力R4為0.816。兗礦集團(tuán)核心競爭力實證研究可作案例指導(dǎo)煤炭企業(yè)應(yīng)用核心競爭力評價體系和評價模型。 最后，基于實證結(jié)果，論文提出兗礦集團(tuán)應(yīng)提升資源運(yùn)營能力R15為0.333，人才投資力度R13為0.401，技術(shù)人員占總員工比率R24為0.333，RD投入額R25為0.421，客戶忠誠度R34為0.746，運(yùn)銷系統(tǒng)穩(wěn)定性R35為0.649，企業(yè)創(chuàng)新能力R45為0.417，以實現(xiàn)增強(qiáng)企業(yè)核心競爭力。根據(jù)研究模型和企業(yè)發(fā)展現(xiàn)狀，給出務(wù)實、有效的核心競爭力提升策略建議，供煤炭企業(yè)參考、采納和使用。
[Abstract]:China's coal enterprises belong to the extensive economic growth and labor intensive enterprises, resource dependent countries, "12th Five-Year" plan proposed the construction of new energy resources enterprise. Coal enterprises face security problems, increased costs, resource constraints and other difficulties, the urgent need to enhance the core competitiveness. The theory of core competence by cultivating the ability of heterogeneous system to enhance enterprise value of behavior, to enable enterprises to obtain sustainable competitive advantage. This paper uses the theory of core competence in Yankuang Group as an example to evaluate its competitiveness, so as to provide reference for improving the core competitiveness of coal enterprises in our country. This paper aims to survey interviews, PEST, Potter's five forces model and SWOT analysis method, exploring the elements this kind of Yankuang Group of energy enterprise core competitiveness in the current economic environment and future development trend, and through the AHP hierarchy Analysis of the law, give the weight of related elements, arrangement of enterprises should focus on fostering strategic planning (internationalization strategy, brand strategy and technology innovation strategy, leveraging Synnex), team building (Value Management), the construction of enterprise culture (culture of responsibility, the courage to try, self innovation), precision marketing, capital operation ability and the operation mode of seven core elements, to provide some feasible suggestions for the development of enterprises. The article is divided into several parts as follows:
The first chapter is introduction. The research object of the paper introduces the research background, research significance, research objectives, methods and ideas. According to the importance and status quo of the development of energy enterprises in the development of the national economy evaluation is proposed, especially for the reality of our country and Yanzhou practice, illustrates the core competitiveness of enterprises to raise the Yanzhou itself, important energy companies the development and the development of the national economy.
The second chapter: literature review. Study the origin and development of the core competence theory, reveal the connotation of core competence, classification and analysis of core competence at home and abroad theory research school and the main points, and refined to the enterprise core competence elements theory analysis, analysis of the status quo of research on the core competence of domestic coal enterprises and the research literature on the core competitiveness of coal enterprises comprehensive assessment.
The third chapter: the macro overview introduces the basic situation of the current development of energy enterprises, using Potter's five forces model to analyze the external environment of energy enterprises, and to Yankuang Group as an example, the application of SWOT analysis method to analyze the internal and external environment of the current energy enterprises, the research perspective on the macro situation both inside and outside the industry considered.
The fourth chapter is the empirical analysis, in order to Yankuang Group as an example, through questionnaire survey and empirical research. The results show that the competitiveness of technology play a leading role in the system of the core competitiveness of coal enterprises, the weight is 0.273; management competitiveness and market competitiveness in the system of the importance of the similar weight were 0.2535 and 0.2532, the growth ability of enterprises is an important part of the system capacity, the weight is 0.2203. the empirical results show that the evaluation of the core competence of Yankuang Group is strong, with strong core competitiveness of coal enterprises association degree of R is 0.7324, the management competence of R1 is 0.716, R2 technology competitiveness is 0.713, the market competitiveness of R3 is 0.697, the enterprise growth ability R4 is an empirical study on the core competence 0.816. can be used as the case guidance of Yanzhou Mining Group coal enterprise application core competitiveness evaluation system and evaluation model.
Finally, based on empirical results, this paper Yankuang Group should enhance the operation capability of R15 is 0.333, R13 is 0.401 investment in human resources, technical personnel of the total staff ratio of R24 is 0.333, RD investment R25 is 0.421, the customer loyalty of R34 is 0.746, R35 is 0.649 and the stability of the system, the enterprise innovation ability in R45 was 0.417. To enhance the core competitiveness of enterprises. According to the current situation, model and study of the development of enterprises are pragmatic strategies to enhance the core competitiveness of the reference for the coal enterprises, the adoption and use.

【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F271;F426.1

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 張維迎;增強(qiáng)企業(yè)核心競爭力的五項要點[J];城市開發(fā);2002年10期

2 馮祈善,賴純見,趙仁勇;基于AHP的企業(yè)核心競爭力評價[J];重慶大學(xué)學(xué)報(自然科學(xué)版);2002年04期

3 胡恩華,單紅梅,陳燕;企業(yè)核心競爭力的識別及綜合模糊評價[J];系統(tǒng)工程;2004年01期

4 康榮平,柯銀斌;中國企業(yè)核心能力剖析:海爾與長虹[J];中國工業(yè)經(jīng)濟(jì);2000年03期

5 蔣榮兵,李靜;提升企業(yè)核心競爭力的途徑[J];中國工商管理研究;2003年05期

6 韓建明;;企業(yè)核心競爭力評價模型研究[J];中北大學(xué)學(xué)報(自然科學(xué)版);2005年06期

7 潘興強(qiáng);企業(yè)核心競爭力的認(rèn)識與培育[J];湖北省社會主義學(xué)院學(xué)報;2005年05期

8 王學(xué)軍,饒揚(yáng)德;企業(yè)核心競爭力的綜合評價研究[J];黃石理工學(xué)院學(xué)報;2005年02期

9 彭文華;試論我國企業(yè)核心競爭力的現(xiàn)狀及提升[J];河北職業(yè)技術(shù)學(xué)院學(xué)報;2005年03期

10 楊紅;培育企業(yè)核心競爭力的途徑[J];漢中師范學(xué)院學(xué)報(社會科學(xué));2004年02期

本文編號：1432502