本文關(guān)鍵詞：CY公司經(jīng)營(yíng)戰(zhàn)略研究　出處：《華南理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： CY公司 軟磁鐵氧體材料 經(jīng)營(yíng)戰(zhàn)略

【摘要】：磁性材料作為國(guó)民經(jīng)濟(jì)電子領(lǐng)域不可缺少的功能材料，其產(chǎn)量和生產(chǎn)技術(shù)水平已成為衡量一個(gè)國(guó)家經(jīng)濟(jì)和信息產(chǎn)業(yè)發(fā)展的標(biāo)志之一，特別是軟磁鐵氧體材料，在國(guó)民經(jīng)濟(jì)電子領(lǐng)域不斷發(fā)揮著越來(lái)越大的作用。高性能軟磁鐵氧體材料因具有高初始磁導(dǎo)率、高品質(zhì)因數(shù)以及低功率損耗等特點(diǎn)，以其為核心可制成電感器、變壓器、濾波器等磁性器件，被廣泛應(yīng)用于計(jì)算機(jī)、網(wǎng)絡(luò)通訊、家用電器、汽車電子、綠色照明、航天軍工、新能源等高新技術(shù)產(chǎn)業(yè)領(lǐng)域。特別是隨著電子信息、綠色照明、新能源等新興產(chǎn)業(yè)的蓬勃發(fā)展，為軟磁鐵氧體產(chǎn)品提供了廣闊的市場(chǎng)發(fā)展前景。 廣東CY電子有限公司（以下簡(jiǎn)稱“CY公司”）成立于2000年，是一家專業(yè)從事高性能軟磁鐵氧體材料研究開(kāi)發(fā)、生產(chǎn)銷售的高新技術(shù)企業(yè)。多年來(lái)公司始終堅(jiān)持技術(shù)創(chuàng)新和管理創(chuàng)新為核心的發(fā)展理念，實(shí)現(xiàn)了跨越式發(fā)展，已成為國(guó)內(nèi)軟磁鐵氧體行業(yè)規(guī)模、技術(shù)裝備和經(jīng)濟(jì)效益領(lǐng)先的企業(yè)之一，然而隨著市場(chǎng)供大于求的格局日益凸顯，國(guó)內(nèi)磁材同行競(jìng)爭(zhēng)更加激烈，CY公司下一步向何處發(fā)展、怎樣實(shí)現(xiàn)可持續(xù)發(fā)展的問(wèn)題越來(lái)越迫切。 本課題項(xiàng)目通過(guò)對(duì)CY公司的企業(yè)外部環(huán)境以及內(nèi)部資源與能力分析，進(jìn)一步深入總結(jié)分析企業(yè)的SWOT，從而制定出符合本企業(yè)發(fā)展的未來(lái)經(jīng)營(yíng)戰(zhàn)略規(guī)劃。同時(shí)圍繞發(fā)展戰(zhàn)略目標(biāo)，，從企業(yè)文化與管理創(chuàng)新、人才資源、市場(chǎng)營(yíng)銷、產(chǎn)品與技術(shù)發(fā)展、生產(chǎn)制造、資本運(yùn)作等六個(gè)方面制定具體的實(shí)施策略，并進(jìn)一步明確戰(zhàn)略實(shí)施的原則、重點(diǎn)和步驟，實(shí)現(xiàn)CY公司做優(yōu)做強(qiáng)的戰(zhàn)略目標(biāo)。
[Abstract]:Magnetic materials as functional materials indispensable electronic field of the national economy, the output and the level of production technology has become one of the measure of a country's economy and the development of information industry, especially the soft ferrite materials, continue to play an increasingly important role in the electronic field of the national economy. High performance soft ferrite materials with high initial permeability, high quality factor and low power loss characteristics, the core can be made of inductors, transformers, magnetic filter device, is widely used in computer, network communication, household appliances, automotive electronics, green lighting, aerospace industry, new energy and other high-tech industries. Especially with the development of electronic information. Green lighting, the vigorous development of new energy and other emerging industries, provides a broad market prospect for soft ferrite products.
Guangdong CY Electronics Co., Ltd. (hereinafter referred to as "CY") was founded in 2000, is a professional engaged in high performance soft ferrite materials research and development, production and sales of high-tech enterprises. Over the years the company always adhere to technological innovation and management innovation and development concept as the core, to achieve leapfrog development, has become the domestic soft ferrite industry scale, one of the leading technical equipment and economic benefits of enterprises, but with the market oversupply pattern has become increasingly prominent, the domestic counterparts products more competitive, CY development next to where the problem of how to realize the sustainable development is becoming more and more urgent.
Analysis of the external environment of CY company and the enterprise internal resources and abilities through this project, further research and analysis of enterprise SWOT, so as to formulate conforms to the development of the enterprise's future strategic business planning. At the same time focus on the development of strategic objectives, from the corporate culture and management innovation, human resources, marketing, product development, production and technology manufacturing, the six aspects of capital operation tactics, and further clarify the implementation of the strategy and key principles, steps, implementation of CY companies and make strong strategic objectives.

【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F272;F426.63

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